{"product_id":"arts-entrepreneurship-9781138889767","title":"Arts Entrepreneurship","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eArts Entrepreneurship: Creating a New Venture in the Arts\u003c\/em\u003e provides the essential tools, techniques, and concepts needed to invent, launch, and sustain a business in the creative sector.\u003c\/p\u003e\u003cp\u003eBuilding on the reader's artistic talents and interests, the book provides a practical, action-oriented introduction to the business of art, focusing on product design, organizational planning and assessment, customer identification and marketing, fundraising, legal issues, money management, cultural policy, and career development. It also offers examples, exercises, and references that guide entrepreneurs through the key stages of concept creation, business development, and growth. Special attention is paid to topics such as cultural ventures seeking social impact, the emergence of creative placemaking, the opportunities afforded by novel corporate forms, and the role of contemporary technologies in marketing, fundraising, and operations.\u003c\/p\u003e\u003cp\u003eA hands-on guide to entrepreneurial succ\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e1. What is arts entrepreneurship? 2. Planning and assessment 3. Marketing 4. Fundraising 5. Legal issues 6. Money Management and Entrepreneurial Finance 7. Cultural policy and the arts entrepreneur 8. Organizational design, Career development, and Future trends\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":50577850466647,"sku":"9781138889767","price":128.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781138889767.jpg?v=1746096962","url":"https:\/\/bookcurl.com\/products\/arts-entrepreneurship-9781138889767","provider":"Book Curl","version":"1.0","type":"link"}