{"product_id":"artificial-intelligence-for-marketing-management-9781032248486","title":"Artificial Intelligence for Marketing Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eArtificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as DeepFakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book will provide practical insights into the role of AI in marketing management\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePART I Overview of AI\u003c\/strong\u003e 1. Introduction to artificial intelligence (AI): Definition and scope of AI 2. The growth of marketing research in artificial intelligence (AI): Topic popularity 3. Types of artificial intelligence (AI) in marketing management 4. A framework of artificial intelligence (AI) applications in marketing \u003cb\u003ePART II AI and its implications in the new age of marketing management \u003c\/b\u003e5. New developments in artificial intelligence (AI)-powered products in marketing 6. Artificial intelligence (AI)-driven services: Communication support, assistance for decision-making, and enhanced customer experience service 7. Artificial intelligence (AI)-integrated operation; insights into supply chain management 8. Artificial intelligence (AI)-based market intelligence and customer insights 9. Artificial intelligence (AI)-empowered customer relationship management \u003cb\u003ePART III Challenges and opportunities of AI \u003c\/b\u003e10. Data privacy and artificial intelligence (AI): How AI collects data and its impact on data privacy 11. Solutions to artificial intelligence (AI) and privacy: How AI uses data and its accompanying privacy issues \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":52084466811223,"sku":"9781032248486","price":118.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032248486.jpg?v=1762206464","url":"https:\/\/bookcurl.com\/products\/artificial-intelligence-for-marketing-management-9781032248486","provider":"Book Curl","version":"1.0","type":"link"}