{"product_id":"applied-marketing-9781119690610","title":"Applied Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e1 What Is Marketing?\u003c\/p\u003e \u003cp\u003e2 Organizing and Planning for Marketing Strategy\u003c\/p\u003e \u003cp\u003e3 The Marketing Environment\u003c\/p\u003e \u003cp\u003e4 Customer Behavior\u003c\/p\u003e \u003cp\u003e5 The Role of Research in Marketing\u003c\/p\u003e \u003cp\u003e6 Using Segmentation, Targeting, and Positioning to Distinguish a Brand Within the Market\u003c\/p\u003e \u003cp\u003e7 Applying the Marketing Mix\u003c\/p\u003e \u003cp\u003e8 Delivering Products and Brands That Meet Customer Needs\u003c\/p\u003e \u003cp\u003e9 Place Decisions and Customer Convenience\u003c\/p\u003e \u003cp\u003e10 Managing Price and Customer Cost Perceptions\u003c\/p\u003e \u003cp\u003e11 Using Promotion to Communicate with Customers\u003c\/p\u003e \u003cp\u003e12 Encouraging Participation to Connect with Customers\u003c\/p\u003e \u003cp\u003e13 Measuring Marketing Effectiveness Through Metrics\u003c\/p\u003e \u003cp\u003e14 Developing an Integrated Marketing Mix\u003c\/p\u003e \u003cp\u003e15 Finalizing a Marketing Plan\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49528861360471,"sku":"9781119690610","price":128.66,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/applied-marketing-9781119690610","provider":"Book Curl","version":"1.0","type":"link"}