{"product_id":"applied-business-research-qualitative-and-quantitative-methods-9780471341260","title":"Applied Business Research Qualitative and Quantitative Methods","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis book introduces students with little or no background in applied research to a deeper understanding of the philosophies that underlie the methods researchers use to acquire, verify and validate information in applied research. It focuses on applied research as a service to a client with a problem that research can solve. It seeks to help students understand how they can apply research to their own businesses, or employ consultants to do the same in the knowledge that they can make informed decisions, emphasising the efficient use of research resources while trying to maximise the likelihood of providing a useful product.\u003cbr\u003e \u003cbr\u003e \u003ci\u003eApplied Business Research\u003c\/i\u003e is aimed at improving students? understanding of the practical application of both qualitative and quantitative research methods. It provides a detailed examination of the different methodologies available, such as interviews, focus groups and questionnaires and how to select and apply these different techniques. It ex","brand":"John Wiley \u0026 Sons Australia Ltd","offers":[{"title":"Default Title","offer_id":52090689847639,"sku":"9780471341260","price":85.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471341260.jpg?v=1762273097","url":"https:\/\/bookcurl.com\/products\/applied-business-research-qualitative-and-quantitative-methods-9780471341260","provider":"Book Curl","version":"1.0","type":"link"}