{"product_id":"app-empire-9781118107874","title":"App Empire","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA guide to building wealth by designing, creating, and marketing a successful app across any platform    Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"If you are considering venturing into this field, you should buy this book - and study it.\" (About.com, April 2012)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eIntroduction How I Accidentally Became an App Millionaire xiii\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Happiest People on Earth xiii\u003c\/p\u003e \u003cp\u003eThe Appreneur Lifestyle xiv\u003c\/p\u003e \u003cp\u003eStarting from a Hospital Bed xv\u003c\/p\u003e \u003cp\u003eGame Plan xvii\u003c\/p\u003e \u003cp\u003eThe Real Question xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 The Treasure in Your Hand: Why Mobile Apps Can Make You Rich 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Bigger Opportunity than the Internet! 4\u003c\/p\u003e \u003cp\u003eLudicrous Speed 6\u003c\/p\u003e \u003cp\u003eTake Advantage of This Phenomenon Now 8\u003c\/p\u003e \u003cp\u003eThe Players 8\u003c\/p\u003e \u003cp\u003eApple—iPhone\/iPad\/iPod 9\u003c\/p\u003e \u003cp\u003eGoogle Android 11\u003c\/p\u003e \u003cp\u003eBlackBerry 11\u003c\/p\u003e \u003cp\u003eSetting Up Shop 11\u003c\/p\u003e \u003cp\u003eFuture Trends 12\u003c\/p\u003e \u003cp\u003eBuild a Gold Mine 13\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Install This First: The App Millionaire Mindset 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWinning Beliefs in the App Business 18\u003c\/p\u003e \u003cp\u003eCreate a Golden Mindset 22\u003c\/p\u003e \u003cp\u003eQualities of a Winning Mindset 23\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Discover the New World: The App Store 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGathering Intelligence 37\u003c\/p\u003e \u003cp\u003eRead Between the Apps 39\u003c\/p\u003e \u003cp\u003eTwo Types of Apps 41\u003c\/p\u003e \u003cp\u003eApp Discovery 42\u003c\/p\u003e \u003cp\u003eHow Developers Make Money 44\u003c\/p\u003e \u003cp\u003eThe Impulse Buy 47\u003c\/p\u003e \u003cp\u003eHooking the Customer 50\u003c\/p\u003e \u003cp\u003eTraits of Successful Apps 51\u003c\/p\u003e \u003cp\u003eSerious Fun 54\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Your Golden App-ortunity: How to Create Hit Apps 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDon’t Fall in Love with Your Idea 60\u003c\/p\u003e \u003cp\u003eStop Hatin’, Start Emulatin’ 62\u003c\/p\u003e \u003cp\u003eLearn from Existing Apps 66\u003c\/p\u003e \u003cp\u003eNarrowing Down Your Ideas 67\u003c\/p\u003e \u003cp\u003eTiming Is Everything 69\u003c\/p\u003e \u003cp\u003eTaking Small Steps 70\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 You’re the Brains and They’re the Brawn: How to Hire Great Programmers 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Importance of Programmers 76\u003c\/p\u003e \u003cp\u003eWhat to Look for in Programmers 77\u003c\/p\u003e \u003cp\u003eFinding and Selecting Programmers 82\u003c\/p\u003e \u003cp\u003eHow to Convey Your Idea 88\u003c\/p\u003e \u003cp\u003eTesting Hired Programmers 90\u003c\/p\u003e \u003cp\u003eHow to Manage Programmers 93\u003c\/p\u003e \u003cp\u003eHow to Test Your Apps 95\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Sex App-eal: Marketing Basics to Attract More Buyers 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDressed to Kill 103\u003c\/p\u003e \u003cp\u003eIcons 104\u003c\/p\u003e \u003cp\u003eApp Title 104\u003c\/p\u003e \u003cp\u003eDescriptions 106\u003c\/p\u003e \u003cp\u003eScreenshots 107\u003c\/p\u003e \u003cp\u003eKeywords 109\u003c\/p\u003e \u003cp\u003eCategories 111\u003c\/p\u003e \u003cp\u003eThe Power of Free Apps 112\u003c\/p\u003e \u003cp\u003eCourse Correcting 112\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Keeping Score: What to Measure to Win the App Game 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Stats that Matter 118\u003c\/p\u003e \u003cp\u003eTools for Tracking Stats 121\u003c\/p\u003e \u003cp\u003eUsing Stats to Your Advantage 123\u003c\/p\u003e \u003cp\u003ePaying Attention to Reviews 127\u003c\/p\u003e \u003cp\u003eCutting Your Losses 128\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Ninja Techniques that Will Grow Your Business: Advanced Marketing Tips and Tricks 131\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHitting a Plateau 134\u003c\/p\u003e \u003cp\u003eYour App Network 134\u003c\/p\u003e \u003cp\u003eNag Screens 135\u003c\/p\u003e \u003cp\u003ePromo Pages 139\u003c\/p\u003e \u003cp\u003ePush Notifications 143\u003c\/p\u003e \u003cp\u003eYour Developer Network 144\u003c\/p\u003e \u003cp\u003eUpdates 145\u003c\/p\u003e \u003cp\u003ePaid Traffic 147\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Show Me the Money! Monetizing Your Apps 149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Three Revenue Models 152\u003c\/p\u003e \u003cp\u003eBanner Advertising 154\u003c\/p\u003e \u003cp\u003eAffiliate Marketing 158\u003c\/p\u003e \u003cp\u003eIn-App Purchases 162\u003c\/p\u003e \u003cp\u003eTranslating Your Apps 165\u003c\/p\u003e \u003cp\u003eReinvesting in Your Business 168\u003c\/p\u003e \u003cp\u003eYour BackEnd 169\u003c\/p\u003e \u003cp\u003eSelling Your App Business 170\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Cruise Control: How to Automate and Monitor Your Business 173\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBe Dispensable 176\u003c\/p\u003e \u003cp\u003eSetting Up Your Team 177\u003c\/p\u003e \u003cp\u003eRemote Management 180\u003c\/p\u003e \u003cp\u003eOutsourcing Your Life 180\u003c\/p\u003e \u003cp\u003eThe Seven Pillars of an App Business 181\u003c\/p\u003e \u003cp\u003eYour Daily Routine 185\u003c\/p\u003e \u003cp\u003eAfterword: JUMP! 187\u003c\/p\u003e \u003cp\u003eResources 191\u003c\/p\u003e \u003cp\u003eWebsite 191\u003c\/p\u003e \u003cp\u003eMarket News and Research 191\u003c\/p\u003e \u003cp\u003eHelp Guides and Tutorials 192\u003c\/p\u003e \u003cp\u003eTop Mobile App Development Outsourcing Sites 193\u003c\/p\u003e \u003cp\u003eDeveloper Platforms 193\u003c\/p\u003e \u003cp\u003eAcknowledgments 195\u003c\/p\u003e \u003cp\u003eAbout the Author 197\u003c\/p\u003e \u003cp\u003eIndex 199\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866365538647,"sku":"9781118107874","price":17.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118107874.jpg?v=1722278302","url":"https:\/\/bookcurl.com\/products\/app-empire-9781118107874","provider":"Book Curl","version":"1.0","type":"link"}