{"product_id":"apex-hides-the-hurt-9781400031269","title":"Apex Hides the Hurt","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThis wickedly funny (\u003ci\u003eThe Boston Globe\u003c\/i\u003e) \u003ci\u003eNew York Times\u003c\/i\u003e Notable Book \u003cb\u003efrom the \u003cb\u003etwo-time Pulitzer Prize-winning \u003c\/b\u003e\u003c\/b\u003eauthor of \u003ci\u003eThe Underground Railroad\u003c\/i\u003e and \u003ci\u003eThe Nickel Boys\u003c\/i\u003e is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.\u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003eThe town of Winthrop has decided it needs a new name. The resident software millionaire  wants to call it New Prospera; the mayor wants to return to the original choice of  the founding black settlers; and the town’s aristocracy sees no reason to change  the name at all. What they need, they realize, is a nomenclature consultant. And,  it turns out, the consultant needs them. But in a culture overwhelmed by marketing,  the name is everything and our hero’s efforts may result in not just a new name for  the town but a new and subtler truth about it as well.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eLook for Colson Whitehead’s new novel, \u003ci\u003eCrook Manifesto\u003c\/i\u003e, coming soon!\u003c\/b\u003e","brand":"Random House USA Inc","offers":[{"title":"Default Title","offer_id":49529260081495,"sku":"9781400031269","price":13.6,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781400031269.jpg?v=1731874921","url":"https:\/\/bookcurl.com\/products\/apex-hides-the-hurt-9781400031269","provider":"Book Curl","version":"1.0","type":"link"}