{"product_id":"analogous-and-digital-9783433031193","title":"Analogous and Digital","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eOtl Aicher (1922-1991) was an outstanding personality in modern design, he was a co-founder of the legendary Hochschule fur Gestaltung (HfG), the Ulm School of Design, Germany. His works since the fifties of the last century in the field of corporate design and his pictograms for the 1972 Summer Olympics in Munich are major achievements in the visual communication of our times.\u003cbr\u003e \u003cbr\u003e \"An integral component of Aicher's work is that it is anchored in a \"philosophy of making\" inspired by such thinkers as Ockham, Kant or Wittgenstein, a philosophy concerned with the prerequisites and aims, the objects and claims, of design. Aicher's complete theoretical and practical writings on design (which include all other aspects of visual creativity, such as architecture) are available with this new edition of the classic work.\u003cbr\u003e If Aicher prefers the analogous and concrete to the digital and abstract he does it with a philosophical intention. He relativizes the role of pure reason. He criticizes the rationality of Modernism as a result of the dominance of purely abstract thinking. Anyone who prefers the abstract to the concrete does not only misunderstand the mutual dependence of concept and view. In Aicher's judgement he is also creating a false hierarchy, a rank order that is culturally fatal. Things that are digital and abstract are not greater, higher and more important than things that are analogous and concrete.\"\u003cbr\u003e Wilhelm Vossenkuhl\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e9 preface by sir norman foster\u003c\/p\u003e \u003cp\u003e10 introduction\u003c\/p\u003e \u003cp\u003e22 grasping with the hand and mind\u003c\/p\u003e \u003cp\u003e28 extensions of the ego\u003c\/p\u003e \u003cp\u003e36 the eye, visual thinking\u003c\/p\u003e \u003cp\u003e47 analogous and digital\u003c\/p\u003e \u003cp\u003e55 universals and capitals\u003c\/p\u003e \u003cp\u003e60 buridan and peirce\u003c\/p\u003e \u003cp\u003e63 reading scores\u003c\/p\u003e \u003cp\u003e65 honourable burial for descartes\u003c\/p\u003e \u003cp\u003e75 design and philosophy\u003c\/p\u003e \u003cp\u003e93 architecture and epistemology\u003c\/p\u003e \u003cp\u003e109 use as philosophy\u003c\/p\u003e \u003cp\u003e133 planning and control\u003c\/p\u003e \u003cp\u003e146 development, a concept\u003c\/p\u003e \u003cp\u003e150 an apple\u003c\/p\u003e \u003cp\u003e154 something quite ordinary\u003c\/p\u003e \u003cp\u003e170 life form and ideology\u003c\/p\u003e \u003cp\u003e178 cultures of thinking\u003c\/p\u003e \u003cp\u003e188 afterword\u003c\/p\u003e \u003cp\u003e190 sources\u003c\/p\u003e","brand":"Wiley-VCH Verlag GmbH","offers":[{"title":"Default Title","offer_id":51535730934103,"sku":"9783433031193","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783433031193.jpg?v=1755862726","url":"https:\/\/bookcurl.com\/products\/analogous-and-digital-9783433031193","provider":"Book Curl","version":"1.0","type":"link"}