{"product_id":"an-insiders-guide-to-building-a-successful-consulting-practice-9780814414361","title":"An Insiders Guide to Building a Successful Consulting Practice","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eItâs every working stiffâs fantasy: I want to be my own boss. And even though establishing yourself as a consultant can be risky, with some first-rate advice behind your decision making, youâll be able to hit the ground running. \u003cp\u003e\u003ci\u003eAn Insiderâs Guide to Building a Successful Consulting Practice\u003c\/i\u003e is an invaluable resource whether you are a beginner just starting your practice or a veteran looking for ways to invigorate your business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003cb\u003eContents\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e INTRODUCTION I-1 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e PART 1 CHARGING YOUR BATTERY 1 \u003c\/p\u003e \u003cp\u003e CHAPTER 1 DECIDING WHICH IS BEST FOR YOU: EMPLOYEE, CONTRACTOR, \u003c\/p\u003e \u003cp\u003e OR CONSULTANT 2 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e CHAPTER 2 UNDERSTANDING THE ECONOMIC REALITIES OF \u003c\/p\u003e \u003cp\u003e INDEPENDENT CONSULTING 15 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e CHAPTER 3 FOCUSING YOUR WORK ON A SPECIFIC PROBLEM OR \u003c\/p\u003e \u003cp\u003e NICHE 27 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e CHAPTER 4 CHOOSING A BUSINESS MODEL 34 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e CHAPTER 5 ESTABLISHING YOUR CREDIBILITY 59 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e PART 2 MARKETING YOUR CONSULTING SERVICES 67 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e CHAPTER 6 DEVELOPING AND IMPLEMENTING A MARKETING PLAN 68 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e CHAPTER 7 MARKETING DIRECTLY TO PROSPECTS 79 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e CHAPTER 9 MARKETING YOUR CONSULTING THROUGH SPEAKING 117 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e CHAPTER 10 MAINTAINING YOUR VISIBILITY 126 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e CHAPTER 11 MARKETING YOUR SERVICES THROUGH NETWORKING 143 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e CHAPTER 12 SELLING YOUR CONSULTING SERVICES 152 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e CHAPTER 13 WRITING PROPOSALS THAT LEAD TO BUSINESS 163 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e PART 3 KEEPING THE GAS TANK FILLED 171 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e CHAPTER 14 DELIVERING TANGIBLE RESULTS 172 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e CHAPTER 15 MAKE CERTAIN YOUR RECOMMENDATIONS ARE \u003c\/p\u003e \u003cp\u003e IMPLEMENTED 178 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e CHAPTER 16 MAXIMIZING THE VALUE OF NETWORKING MEETINGS 184 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e CHAPTER 17 MARKETING EVEN WHEN YOU’RE BUSY 189 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e PART 4 AVOIDING ROAD HAZARDS 195 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e CHAPTER 18 LOSING YOUR MOTIVATION 196 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e CHAPTER 19 BECOMING LONELY 200 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e CHAPTER 20 DILUTING YOUR BUSINESS MODEL 205 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e CHAPTER 21 CHARGING TOO LITTLE 210 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e CHAPTER 22 CHASING PROSPECTS 215 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e PART 5 GETTING MORE MILEAGE OUT OF YOUR \u003c\/p\u003e \u003cp\u003e BUSINESS 221 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e CHAPTER 23 TAKING STOCK OF WHAT’S WORKING AND WHAT’S \u003c\/p\u003e \u003cp\u003e NOT 222 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e CHAPTER 24 ESTABLISHING A BOARD OF ADVISERS 227 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e CHAPTER 25 CONDUCTING RESEARCH 232 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e CHAPTER 26 MAINTAINING READINESS TO ADAPT TO CHANGE 237 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e CONCLUSION 241 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e RECOMMENDED READING 244 \u003c\/p\u003e \u003cp\u003e INDEX 247 \u003c\/p\u003e \u003cp\u003e ABOUT THE AUTHORS 253 \u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":51768164057431,"sku":"9780814414361","price":14.11,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780814414361.jpg?v=1758716645","url":"https:\/\/bookcurl.com\/products\/an-insiders-guide-to-building-a-successful-consulting-practice-9780814414361","provider":"Book Curl","version":"1.0","type":"link"}