{"product_id":"an-audience-of-one-drive-superior-results-by-making-the-radical-shift-from-mass-marketing-to-onetoone-marketing-9781264268542","title":"An Audience of One Drive Superior Results by","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eThe breakthrough marketing strategy todayâs leading companies are using to change consumer behavior and drive revenue to the bottom line\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eOne-to-one marketing is the breakthrough strategy todayâs top brands are using to generate meaningful conversations with customers on an individual basis, helping them grow their revenue while understanding and even anticipating consumer behavior. But with that enormous potential comes a common pitfall: Alienating customers who value their privacy.\u003c\/p\u003e\u003cp\u003eIn\u003ci\u003e An Audience of One\u003c\/i\u003e, internationally recognized marketing experts Jamie Turner and Chuck Moxley reveal the secrets to implementing a strategy that allows you to use important data while respecting consumersâ privacy concerns. In chapter after chapter of real-life cases and primary research, youâll learn:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhich brands are using one-to-one marketing, and how they leverage it for growth\u003c\/li\u003e\n\u003cli\u003eThe important role privacy plays in a one-to-one marketing campaign\u003c\/li\u003e\n\u003cli\u003e\n\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword by Don Peppers and Martha Rogers, PhD\u003cbr\u003eIntroduction: The World of One-to-One Marketing\u003cbr\u003ePART 1 THE ONE-TO-ONE MARKETING OVERVIEW\u003cbr\u003e   CHAPTER 1 What Is One-to-One Marketing?\u003cbr\u003e   CHAPTER 2 Your Consumers Are Changing. Are You Keeping Up with Them?\u003cbr\u003ePART 2 DIGGING DEEPER\u003cbr\u003e   CHAPTER 3 Dissecting 1:1 Campaigns Versus Mass Marketing Campaigns (the Who and the What)\u003cbr\u003e   CHAPTER 4 Dissecting 1:1 Campaigns Versus Mass Marketing Campaigns (the Where and When)\u003cbr\u003e   CHAPTER 5 Dissecting 1:1 Campaigns Versus Mass Marketing Campaigns (the Why and How)\u003cbr\u003ePART 3 STRATEGIC THINKING\u003cbr\u003e   CHAPTER 6 The Sales Funnel Isn’t Dead. It Just Needs a Kick in the Butt.\u003cbr\u003e   CHAPTER 7 Reinventing the Way You Think About Marketing\u003cbr\u003e   CHAPTER 8 Key Concepts and Definitions Every 1:1 Marketer Must Know\u003cbr\u003e   CHAPTER 9 What’s Required to Become a 1:1 Marketer?\u003cbr\u003ePART 4 PUTTING IT ALL TO WORK\u003cbr\u003e   CHAPTER 10 Building and Implementing a Marketing Strategy Around Your Audience of One\u003cbr\u003e   CHAPTER 11 The Tools in the Toolshed\u003cbr\u003e   CHAPTER 12 How to Turn Consumer Privacy into a Strategic Benefit for Your Brand\u003cbr\u003e   CHAPTER 13 Seven Tips and Best Practices for Implementing 1:1 Marketing in Your Organization\u003cbr\u003e   CHAPTER 14 Yes, B2B Marketers Can Also Be 1:1 Marketers\u003cbr\u003ePART 5 ADVANCED TECHNIQUES\u003cbr\u003e   CHAPTER 15 Data Is the New Oil That Keeps 1:1 Marketing Running Smoothly\u003cbr\u003e   CHAPTER 16 Identity: The Linchpin of 1:1 Marketing\u003cbr\u003e   CHAPTER 17 How to Create and Manage Your Identity Graph\u003cbr\u003e   CHAPTER 18 Fun with ROI Calculations—Even If You’re Not a Math Whiz\u003cbr\u003e   CHAPTER 19 Putting It All Together\u003cbr\u003eNotes\u003cbr\u003eIndex\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":48885317534039,"sku":"9781264268542","price":19.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781264268542.jpg?v=1722535881","url":"https:\/\/bookcurl.com\/products\/an-audience-of-one-drive-superior-results-by-making-the-radical-shift-from-mass-marketing-to-onetoone-marketing-9781264268542","provider":"Book Curl","version":"1.0","type":"link"}