{"product_id":"an-analysis-of-douglas-mcgregors-the-human-side-of-enterprise-9781912128181","title":"An Analysis of Douglas McGregor's The Human Side","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eWhat makes a good manager? Though we can probably all point to someone we think of as a good manager, what precisely makes them so good at their job is a complex question – and one central to good business organization. Management scholar Douglas McGregor’s seminal 1960 book The Human Side of Enterprise is perhaps the most influential attempt to answer that question, and provides an excellent example of strong evaluative and reasoning skills in action. \u003c\/p\u003e\u003cp\u003eEvaluation is all about judging the strength and weakness of positions: a critical evaluation asks how acceptable a line of reasoning is, how adequate, relevant and convincing the evidence is. McGregor sought to find out what makes a good manager by evaluating different management approaches, their assumptions about human behavior, and effects they had. In his view, management approaches could be roughly broken down into two “theories”: Theory X, which held a negative idea of employee motivations; and Theory Y, which made positive assumptions about them. In McGregor’s evaluation, Theory Y produced markedly better results in productivity and other measurable areas. On this basis, McGregor reasoned out a strong, persuasive argument for adopting Theory Y strategies on a grand scale.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eWays in to the Text Who was Douglas McGregor? What does \u003cem\u003eThe Human Side of Enterprise \u003c\/em\u003eSay? Why does \u003cem\u003eThe Human Side of Enterprise \u003c\/em\u003eMatter? \u003cstrong\u003eSection 1: Influences \u003c\/strong\u003e Module 1: The Author and the Historical Context Module 2: Academic Context Module 3: The Problem Module 4: The Author's Contribution \u003cstrong\u003eSection 2: Ideas\u003c\/strong\u003e Module 5: Main Ideas Module 6: Secondary Ideas Module 7: Achievement Module 8: Place in the Author's Work \u003cstrong\u003eSection 3: Impact \u003c\/strong\u003e Module 9: The First Responses Module 10: The Evolving Debate Module 11: Impact and Influence Today Module 12: Where Next? Glossary of Terms People Mentioned in the Text Works Cited\u003c\/p\u003e","brand":"Macat International Limited","offers":[{"title":"Default Title","offer_id":50470287704407,"sku":"9781912128181","price":8.77,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/an-analysis-of-douglas-mcgregors-the-human-side-of-enterprise-9781912128181","provider":"Book Curl","version":"1.0","type":"link"}