{"product_id":"american-business-since-1920-9781119097297","title":"American Business Since 1920","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eTells the story of how America's biggest companies began, operated, and prospered post-World War I\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis book takes the vantage point of people working within companies as they responded to constant change created by consumers and technology. It focuses on the entrepreneur, the firm, and the industry, by showingfrom the insidehow businesses operated after 1920, while offering a good deal of Modern American social and cultural history. The case studies and contextual chapters provide an in-depth understanding of the evolution of American management over nearly 100 years.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eAmerican Business Since 1920: How It Worked\u003c\/i\u003e presents historical struggles with decision making and the trend towards relative decentralization through stories of extraordinarily capable entrepreneurs and the organizations they led. It covers: Henry Ford and his competitor Alfred Sloan at General Motors during the 1920s; Neil McElroy at Procter \u0026amp; Gamble in the 1930s; Ferdinand Eberstadt at t\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eIn this third edition of Thomas C. McCraw’s expansive work, William R. Childs has taken on the challenge of extending its reach into the first years of the 21st Century. The volatile events and issues of these years have made the task a daunting one, but Childs has risen to the occasion. Seamlessly folding new information into old, he has addressed the financial crisis of 2008, the accelerated growth of income inequality, the contentious debates surrounding globalization and financialization, the evolving roles of women and minorities in business, and innumerable other subjects of equal urgency. - \u003cb\u003eMary A. Yeager, PhD, Professor at UCLA\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003ePast and Present 1\u003c\/p\u003e \u003cp\u003eThe Story Told Here 2\u003c\/p\u003e \u003cp\u003eTrends 3\u003c\/p\u003e \u003cp\u003eA Matter of Size 6\u003c\/p\u003e \u003cp\u003eThe Key Internal Problem 7\u003c\/p\u003e \u003cp\u003eBroader Contexts 8\u003c\/p\u003e \u003cp\u003eAmerican Business and the World 11\u003c\/p\u003e \u003cp\u003eThe American Business Achievement 12\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter One: Modern Management in the 1920s: GM Defeats Ford 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCars, Trucks, and Freedom 15\u003c\/p\u003e \u003cp\u003eHenry Ford, Mass Production, and Centralized Management 17\u003c\/p\u003e \u003cp\u003eAlfred P. Sloan, Jr. and Decentralized Management 20\u003c\/p\u003e \u003cp\u003eGeneral Motors Versus the Ford Motor Company: The Triumph of Decentralized Management 22\u003c\/p\u003e \u003cp\u003eLessons Learned 26\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Two: Overview: Business Welfare Capitalism, the Financial System, and the Great Depression 29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eResponding to the Dark Side – Business Welfare Capitalism in the 1920s 29\u003c\/p\u003e \u003cp\u003eFunctions of Finance 31\u003c\/p\u003e \u003cp\u003eHistorical Context of American Finance to 1920 33\u003c\/p\u003e \u003cp\u003eWall Street and the Stock Market in the 1920s 34\u003c\/p\u003e \u003cp\u003eThe Great Depression 36\u003c\/p\u003e \u003cp\u003eSuccessful Firms During the Great Depression 40\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Three: Brand Management at Procter \u0026amp; Gamble 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProcter \u0026amp; Gamble: Multiple Products and Marketing 43\u003c\/p\u003e \u003cp\u003eFirm Culture 45\u003c\/p\u003e \u003cp\u003eBuilding the Market 47\u003c\/p\u003e \u003cp\u003eNeil McElroy and Brands 49\u003c\/p\u003e \u003cp\u003eDoc Smelser and the Market Research Department 51\u003c\/p\u003e \u003cp\u003eLessons of Brands 53\u003c\/p\u003e \u003cp\u003eChanges at P\u0026amp;G in the Early Twenty]first Century 55\u003c\/p\u003e \u003cp\u003ePeople as Brands 56\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Four: The New Deal and World War II: Regulation and Mobilization, 1933–1945 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFranklin Roosevelt and the New Deal 60\u003c\/p\u003e \u003cp\u003eThe Extension and Decentralization of Regulation 63\u003c\/p\u003e \u003cp\u003eThe World at War 66\u003c\/p\u003e \u003cp\u003eThe Marvel of American War Production 68\u003c\/p\u003e \u003cp\u003eThe Problem of Mobilization 69\u003c\/p\u003e \u003cp\u003eThe Solution: Decentralization through the Controlled Materials Plan 71\u003c\/p\u003e \u003cp\u003eWorld War II as a Transformative Event 75\u003c\/p\u003e \u003cp\u003eAviation Matures: Boeing 81\u003c\/p\u003e \u003cp\u003ePostscript: Scandals 85\u003c\/p\u003e \u003cp\u003ePhoto Group 1 87\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Five: Overview: Postwar Prosperity and Social Revolution, 1945–1970s 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Cold War and Business 95\u003c\/p\u003e \u003cp\u003eEconomic Trends 97\u003c\/p\u003e \u003cp\u003eThe Place of Business in Society 100\u003c\/p\u003e \u003cp\u003eBoomers, Social Movements, and the Government 102\u003c\/p\u003e \u003cp\u003eEnvironmentalism 104\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Six: Overview: The Empowerment of Women and Minorities in Business 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWomen 108\u003c\/p\u003e \u003cp\u003eWomen in the Workforce 111\u003c\/p\u003e \u003cp\u003eWomen in Top Management 112\u003c\/p\u003e \u003cp\u003eAfrican Americans 117\u003c\/p\u003e \u003cp\u003eAfrican Americans in Top Management 122\u003c\/p\u003e \u003cp\u003eHispanics 125\u003c\/p\u003e \u003cp\u003eHispanics in Top Management 129\u003c\/p\u003e \u003cp\u003eForeign]born CEOs of American Firms 133\u003c\/p\u003e \u003cp\u003ePhoto Group 2 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Seven: Science and R\u0026amp;D: From TV to Biotechnology 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eR\u0026amp;D During the Cold War 145\u003c\/p\u003e \u003cp\u003eDavid Sarnoff and RCA 146\u003c\/p\u003e \u003cp\u003eSarnoff and Television 152\u003c\/p\u003e \u003cp\u003eLessons from RCA’s Mismanagement 158\u003c\/p\u003e \u003cp\u003eThe Perils of High]Tech Markets 160\u003c\/p\u003e \u003cp\u003eChemicals, Pharmaceuticals, and Biotechnology 162\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Eight: Franchising and McDonald’s 173\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Economic and Social Context of Franchising 174\u003c\/p\u003e \u003cp\u003eThe McDonald Brothers 178\u003c\/p\u003e \u003cp\u003eRay Kroc 180\u003c\/p\u003e \u003cp\u003eFinancial Wizardry at McDonald’s 184\u003c\/p\u003e \u003cp\u003eHow McDonald’s Worked 187\u003c\/p\u003e \u003cp\u003eInternationalization 190\u003c\/p\u003e \u003cp\u003eMarketing, Labor, Nutrition, and the Environment: The Positives and Negatives of Franchising 191\u003c\/p\u003e \u003cp\u003ePast and Future 197\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Nine: The IT Revolution and Silicon Valley: Relentless Change 199\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEarly Days 200\u003c\/p\u003e \u003cp\u003eIBM 202\u003c\/p\u003e \u003cp\u003eSilicon Valley and a New Business Culture 206\u003c\/p\u003e \u003cp\u003eThe Internet and the World Wide Web 209\u003c\/p\u003e \u003cp\u003eCompanies and Personalities: Amazon, eBay, and Google 211\u003c\/p\u003e \u003cp\u003eExpansion of the Internet: Cloud Computing, the Sharing Economy, and the Internet of Things 223\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Ten: Overview: Financialization of Capitalism, 1980s to 2000s 229\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Deindustrialization” 231\u003c\/p\u003e \u003cp\u003eNeoliberalism and the Extension of the Economists’ Hour 233\u003c\/p\u003e \u003cp\u003eSurge in Globalization 236\u003c\/p\u003e \u003cp\u003eNegatives of Neoliberalism and Globalization 238\u003c\/p\u003e \u003cp\u003eFinancialization 240\u003c\/p\u003e \u003cp\u003eExcessive Pay for Executives and Fund Managers 255\u003c\/p\u003e \u003cp\u003eThe Problem of Opacity 258\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Eleven: Business and the Great Recession 261\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Mortgage Mess 263\u003c\/p\u003e \u003cp\u003eThe Government Tries to Catch Up to a Financial Industry Under Duress 266\u003c\/p\u003e \u003cp\u003eReforms 276\u003c\/p\u003e \u003cp\u003eFailures of Government Catch]up 279\u003c\/p\u003e \u003cp\u003ePhoto Group 3 283\u003c\/p\u003e \u003cp\u003eEpilogue 297\u003c\/p\u003e \u003cp\u003eBibliographical Essay 307\u003c\/p\u003e \u003cp\u003eAcknowledgments 365\u003c\/p\u003e \u003cp\u003eIndex 367\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49406984814935,"sku":"9781119097297","price":24.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119097297.jpg?v=1730497787","url":"https:\/\/bookcurl.com\/products\/american-business-since-1920-9781119097297","provider":"Book Curl","version":"1.0","type":"link"}