{"product_id":"alphabrain-9781119335566","title":"AlphaBrain","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eSmarter decision-making based on cognitive science AlphaBrain is the investor's guide to achieving more, doing better, and reaching higher. At its core, the magnitude of your success is based on the quality of your decisions. The problem is that human beings are poor decision-makers; we tend to approach problems after they arise instead of planning for them in advance. We put too much weight on instinct, belief, and gut feeling. We make the same mistakes over and over againso reliably, in fact, that cognitive science can accurately predict exactly which mistakes we'll make and when. This book offers a way to understand and plan for the human mind's usual tendencies to help you make smarter investment decisions. Using a framework based on cognitive research, you'll learn how to approach decisions objectively, systematically, and constantly review your process; you'll take action based on evidence instead of intuition, and get ahead of potential problems before they get the best of you. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003eAbout the Author xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Decision Analysis 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1:Marginal Improvement, Significant Impact 3\u003c\/p\u003e \u003cp\u003eChapter 2:Blinded by Bias 21\u003c\/p\u003e \u003cp\u003eChapter 3:Rational Decisions 33\u003c\/p\u003e \u003cp\u003eChapter 4:Decision Analysis 49\u003c\/p\u003e \u003cp\u003eChapter 5:How to Solve Any Problem 63\u003c\/p\u003e \u003cp\u003eChapter 6:Cerebral Junk Food 85\u003c\/p\u003e \u003cp\u003eChapter 7:The Input Paradox 101\u003c\/p\u003e \u003cp\u003eChapter 8:Auditing Mental Accounting 111\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Decisions In The Financial Context 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9:Mistakes at the Heart of Investment Management 125\u003c\/p\u003e \u003cp\u003eChapter 10:Manager Selection 135\u003c\/p\u003e \u003cp\u003eChapter 11:Prophecy of Value 149\u003c\/p\u003e \u003cp\u003eChapter 12:Mind over Matter 161\u003c\/p\u003e \u003cp\u003eChapter 13:Coaching 181\u003c\/p\u003e \u003cp\u003eChapter 14:Trading Decisions 191\u003c\/p\u003e \u003cp\u003eChapter 15:How to Stop Losing Money 221\u003c\/p\u003e \u003cp\u003eChapter 16:The Danger of Shortcuts 241\u003c\/p\u003e \u003cp\u003eChapter 17:The Power of the Unexpected 255\u003c\/p\u003e \u003cp\u003eIndex 275\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866392670551,"sku":"9781119335566","price":30.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119335566.jpg?v=1722278434","url":"https:\/\/bookcurl.com\/products\/alphabrain-9781119335566","provider":"Book Curl","version":"1.0","type":"link"}