{"product_id":"alliances-9781118486399","title":"Alliances","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA timely and practical guide that helps senior managers design successful strategic partnerships    Strategic alliances are increasingly common among modern corporations and a hot topic in today's business schools.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword vii\u003c\/p\u003e \u003cp\u003eIntroduction ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003e1 Strategic alliances: The control–trust dilemma 1\u003c\/p\u003e \u003cp\u003e2 The Alliance Design Framework 21\u003c\/p\u003e \u003cp\u003e3 Turning suppliers into allies 51\u003c\/p\u003e \u003cp\u003e4 Contractual alliances: The customization of alliance design 71\u003c\/p\u003e \u003cp\u003e5 The virtual joint venture model: Air France\/KLM, Delta Airlines, and Alitalia 101\u003c\/p\u003e \u003cp\u003e6 Equity alliances and joint ventures 121\u003c\/p\u003e \u003cp\u003e7 Multi-partner alliances: The more the merrier? 145\u003c\/p\u003e \u003cp\u003e8 Managing the dynamics: Mutual adjustment and continuous negotiation 167\u003c\/p\u003e \u003cp\u003e9 Designing and implementing strategic alliances: Art, science, and craft 181\u003c\/p\u003e \u003cp\u003e10 Open alliances: Towards the third generation of collaboration 195\u003c\/p\u003e \u003cp\u003eAppendix Financial models behind alliances 207\u003c\/p\u003e \u003cp\u003eIndex 215\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406878089559,"sku":"9781118486399","price":30.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118486399.jpg?v=1730497423","url":"https:\/\/bookcurl.com\/products\/alliances-9781118486399","provider":"Book Curl","version":"1.0","type":"link"}