{"product_id":"all-about-them-9780738219202","title":"All about Them","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe best companies and most successful salespeople live by a three-word mantra-all about them-because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish.  All about Them  shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world''s greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the All about Them principle. He goes on to explore our technology-driven, hyper- connected culture the power of storytelling (and story- selling ) brand authenticity and transparency and more.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eJim Pawlak's \"Biz Books\" column, 8\/21\/16 \"Turkel identifies the dynamics of today's consumer...He speaks to the emotional part of the buying experience.\"","brand":"Hachette Books","offers":[{"title":"Default Title","offer_id":49404234989911,"sku":"9780738219202","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780738219202.jpg?v=1730485828","url":"https:\/\/bookcurl.com\/products\/all-about-them-9780738219202","provider":"Book Curl","version":"1.0","type":"link"}