{"product_id":"airline-operations-and-management-9781032268729","title":"Airline Operations and Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eAirline Operations and Management: A Management Textbook\u003c\/em\u003e presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world. \u003c\/p\u003e\u003cp\u003eUpdates for the second edition include:\u003c\/p\u003e\u003cul\u003e \u003cli\u003eFresh data and examples\u003c\/li\u003e \u003cli\u003eA range of international case studies exploring real-life applications\u003c\/li\u003e \u003cli\u003eNew or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models\u003c\/li\u003e \u003cli\u003eNew chapters on fleet management and labor relations and HRM\u003c\/li\u003e \u003cli\u003eLecture slides for instructors\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThis textbook is for advanced undergraduate and graduate students of airline management, but it should also be us\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eContents \u003c\/p\u003e\u003cp\u003eList of Figures xii\u003c\/p\u003e\u003cp\u003eList of Tables xvii\u003c\/p\u003e\u003cp\u003eIntroduction xviii\u003c\/p\u003e\u003cp\u003e1 Historical Perspective 1\u003c\/p\u003e\u003cp\u003e1.1 Transportation and Commerce 1\u003c\/p\u003e\u003cp\u003e1.2 First Airlines 2\u003c\/p\u003e\u003cp\u003e1.3 Early Regulation 3\u003c\/p\u003e\u003cp\u003e1.4 History of British Airways 3\u003c\/p\u003e\u003cp\u003e1.5 U.S. Air Mail 4\u003c\/p\u003e\u003cp\u003e1.6 Economic Regulation 7\u003c\/p\u003e\u003cp\u003e1.7 CAB Economic Regulation 1938 to 1978 8\u003c\/p\u003e\u003cp\u003e1.8 Advances in Aircraft Technology 9\u003c\/p\u003e\u003cp\u003e1.9 Post-War Airline Growth 11\u003c\/p\u003e\u003cp\u003e1.10 The Jet Age 12\u003c\/p\u003e\u003cp\u003e1.11 U.S. Deregulation 15\u003c\/p\u003e\u003cp\u003e1.12 The Airline Deregulation Act of 1978 17\u003c\/p\u003e\u003cp\u003e1.13 Post Deregulation Evolution 18\u003c\/p\u003e\u003cp\u003e1.14 US Deregulation Results 18\u003c\/p\u003e\u003cp\u003e1.15 CAB in Retrospect 19\u003c\/p\u003e\u003cp\u003e1.16 Deregulation in Europe 20\u003c\/p\u003e\u003cp\u003e1.17 Deregulation in China 21\u003c\/p\u003e\u003cp\u003e1.18 Airline Industry Today 23\u003c\/p\u003e\u003cp\u003e1.19 Summary 24\u003c\/p\u003e\u003cp\u003e1.20 References 25\u003c\/p\u003e\u003cp\u003e1.21 Review Questions 28\u003c\/p\u003e\u003cp\u003e2 Supply and Demand for Air Transportation 30\u003c\/p\u003e\u003cp\u003e2.1 Size, Scope and Economic Importance 30\u003c\/p\u003e\u003cp\u003e2.2 Factors Driving Global Air Transportation Growth 32\u003c\/p\u003e\u003cp\u003e2.3 Globalization 32\u003c\/p\u003e\u003cp\u003e2.3.1 Demographics 33\u003c\/p\u003e\u003cp\u003e2.3.2 Liberalization 35\u003c\/p\u003e\u003cp\u003e2.3.3 Factors of Production 36\u003c\/p\u003e\u003cp\u003e2.4 Air Cargo 36\u003c\/p\u003e\u003cp\u003e2.5 Forecasting Air Travel Demand 37\u003c\/p\u003e\u003cp\u003e2.5.1 Macro Forecasting 37\u003c\/p\u003e\u003cp\u003e2.5.2 Route Level Micro Forecasting 40\u003c\/p\u003e\u003cp\u003e2.6 Demand Curve 42\u003c\/p\u003e\u003cp\u003e2.7 Need for Forecasts 47\u003c\/p\u003e\u003cp\u003e2.8 New Route Example 47\u003c\/p\u003e\u003cp\u003e2.9 Summary 50\u003c\/p\u003e\u003cp\u003e2.10 References 52\u003c\/p\u003e\u003cp\u003e2.11 Review Questions 54\u003c\/p\u003e\u003cp\u003e3 Route Structure 55\u003c\/p\u003e\u003cp\u003e3.1 History 55\u003c\/p\u003e\u003cp\u003e3.2 Generic Route Structures 56\u003c\/p\u003e\u003cp\u003e3.3 Point-to-Point 56\u003c\/p\u003e\u003cp\u003e3.3.1 Fast, Cheap and Independent 56\u003c\/p\u003e\u003cp\u003e3.3.1 Limited to Large Markets 57\u003c\/p\u003e\u003cp\u003e3.3.2 Example: Ryanair 57\u003c\/p\u003e\u003cp\u003e3.4 Linear 58\u003c\/p\u003e\u003cp\u003e3.5 Hub-and-Spoke 60\u003c\/p\u003e\u003cp\u003e3.5.1 Operation 60\u003c\/p\u003e\u003cp\u003e3.5.2 Advantages 61\u003c\/p\u003e\u003cp\u003e3.5.3 Disadvantages 64\u003c\/p\u003e\u003cp\u003e3.5.4 Bottom Line 66\u003c\/p\u003e\u003cp\u003e3.5.5 Examples of Hub-and-Spoke Route Systems 66\u003c\/p\u003e\u003cp\u003e3.6 Hub-And-Spoke Variations 67\u003c\/p\u003e\u003cp\u003e3.6.1 Hybrid Route Systems 67\u003c\/p\u003e\u003cp\u003e3.6.2 Multiple Hubs 68\u003c\/p\u003e\u003cp\u003e3.6.3 Directional Hub 69\u003c\/p\u003e\u003cp\u003e3.6.4 Rolling Hub 71\u003c\/p\u003e\u003cp\u003e3.6.5 Tailored Complexes 73\u003c\/p\u003e\u003cp\u003e3.6.6 Legal, Financial, and Capacity Restrictions 74\u003c\/p\u003e\u003cp\u003e3.7 Hub Airport Requisites 74\u003c\/p\u003e\u003cp\u003e3.7.1 Competing H\u0026amp;S Systems 75\u003c\/p\u003e\u003cp\u003e3.7.2 Hub Failures 76\u003c\/p\u003e\u003cp\u003e3.8 Evolving Routes Systems 76\u003c\/p\u003e\u003cp\u003e3.8.1 Southwest Airlines Route System 76\u003c\/p\u003e\u003cp\u003e3.8.2 Delta’s LaGuardia Hub 78\u003c\/p\u003e\u003cp\u003e3.9 Summary 78\u003c\/p\u003e\u003cp\u003e3.10 References 81\u003c\/p\u003e\u003cp\u003e3.11 Review Questions 83\u003c\/p\u003e\u003cp\u003e4 Product Offering 84\u003c\/p\u003e\u003cp\u003e4.1 Strategic Choices 84\u003c\/p\u003e\u003cp\u003e4.1.1The Marketing Concept 84\u003c\/p\u003e\u003cp\u003e4.1.2 Generic Strategies 85\u003c\/p\u003e\u003cp\u003e4.1.3 Industry Evaluation: Porter’s Five Forces 86\u003c\/p\u003e\u003cp\u003e4.2 Dimensions of Product Choice 88\u003c\/p\u003e\u003cp\u003e4.3 Comprehensive Network Carriers 90\u003c\/p\u003e\u003cp\u003e4.3.1 Differentiation 90\u003c\/p\u003e\u003cp\u003e4.3.2 Delta Air Lines 92\u003c\/p\u003e\u003cp\u003e4.4 Regional Airlines 92\u003c\/p\u003e\u003cp\u003e4.4.1 Fleet 94\u003c\/p\u003e\u003cp\u003e4.4.2 Network Extension 94\u003c\/p\u003e\u003cp\u003e4.4.3 Regional Airlines Worldwide 96\u003c\/p\u003e\u003cp\u003e4.4.4 Upheaval 96\u003c\/p\u003e\u003cp\u003e4.5 Low-Cost-Carriers 97\u003c\/p\u003e\u003cp\u003e4.5.1 Business Model 98\u003c\/p\u003e\u003cp\u003e4.5.2 Ancillary Revenues 99\u003c\/p\u003e\u003cp\u003e4.5.3 LCC Examples 100\u003c\/p\u003e\u003cp\u003e4.5.5 Long-haul LCCs 101\u003c\/p\u003e\u003cp\u003e4.5.6 LCC within Comprehensive Network Carriers 102\u003c\/p\u003e\u003cp\u003e4.6 Hybrid Airlines 103\u003c\/p\u003e\u003cp\u003e4.6.1 Alaska, JetBlue Airways, and Air Berlin 103\u003c\/p\u003e\u003cp\u003e4.7 Focus Carriers and Tailored Products 105\u003c\/p\u003e\u003cp\u003e4.7.1 All Inclusive Charter Airlines 105\u003c\/p\u003e\u003cp\u003e4.7.2 All Business Class Service 106\u003c\/p\u003e\u003cp\u003e4.7.3 Tailored Products 106\u003c\/p\u003e\u003cp\u003e4.8 Cargo Airlines 107\u003c\/p\u003e\u003cp\u003e4.8.1 Combination Carriers 108\u003c\/p\u003e\u003cp\u003e4.8.2 Integrated Carriers 108\u003c\/p\u003e\u003cp\u003e4.8.3 All Cargo Airlines 108\u003c\/p\u003e\u003cp\u003e4.9 Summary 109\u003c\/p\u003e\u003cp\u003e4.10 References 113\u003c\/p\u003e\u003cp\u003e4.11 Review Questions 115\u003c\/p\u003e\u003cp\u003e5 Flight Schedule Development and Control 116\u003c\/p\u003e\u003cp\u003e5.1 Airline Planning Process 116\u003c\/p\u003e\u003cp\u003e5.2 Strategic Planning 117\u003c\/p\u003e\u003cp\u003e5.2.1 Long-Range Plan\/Fleet Selection 117\u003c\/p\u003e\u003cp\u003e5.2.2 Product Planning 117\u003c\/p\u003e\u003cp\u003e5.3 Flight Schedule Development 118\u003c\/p\u003e\u003cp\u003e5.3.1 Objectives 119\u003c\/p\u003e\u003cp\u003e5.3.2 Fleet Assignment 122\u003c\/p\u003e\u003cp\u003e5.3.3 Trade-offs 123\u003c\/p\u003e\u003cp\u003e5.3.4 Optimization 123\u003c\/p\u003e\u003cp\u003e5.3.5 The Passenger Service System 124\u003c\/p\u003e\u003cp\u003e5.4 Asset Assignment 125\u003c\/p\u003e\u003cp\u003e5.4.1 Aircraft Assignment 125\u003c\/p\u003e\u003cp\u003e5.4.2 Aircraft Flow Chart 126\u003c\/p\u003e\u003cp\u003e5.4.3 Crew Pairings and Bid Lines 127\u003c\/p\u003e\u003cp\u003e5.5 Tactical Management 129\u003c\/p\u003e\u003cp\u003e5.5.1 Airline Operations Control Center 129\u003c\/p\u003e\u003cp\u003e5.5.2 Flight Schedule Disruptions 131\u003c\/p\u003e\u003cp\u003e5.5.3 Managing Irregular Operations 131\u003c\/p\u003e\u003cp\u003e5.5.4 Irregular Operations Examples 133\u003c\/p\u003e\u003cp\u003e5.5.5 Dynamic Scheduling 134\u003c\/p\u003e\u003cp\u003e5.6 Continuous Improvement 135\u003c\/p\u003e\u003cp\u003e5.6.1 Goals 136\u003c\/p\u003e\u003cp\u003e5.6.2 Measurement 136\u003c\/p\u003e\u003cp\u003e5.6.3 Performance Diagnosis 137\u003c\/p\u003e\u003cp\u003e5.6.4 Corrective Action 139\u003c\/p\u003e\u003cp\u003e5.7 Summary 140\u003c\/p\u003e\u003cp\u003e5.8 References 141\u003c\/p\u003e\u003cp\u003e5.9 Review Questions 143\u003c\/p\u003e\u003cp\u003e6 Economics and Finance 144\u003c\/p\u003e\u003cp\u003e6.1 Profit History 144\u003c\/p\u003e\u003cp\u003e6.1.1 Cyclical World Airline Profits 144\u003c\/p\u003e\u003cp\u003e6.1.2 Net Profit Margin 145\u003c\/p\u003e\u003cp\u003e6.1.3 Profits by World Region 146\u003c\/p\u003e\u003cp\u003e6.1.4 Return on Invested Capital 147\u003c\/p\u003e\u003cp\u003e6.2 Earning Profits 148\u003c\/p\u003e\u003cp\u003e6.3 Revenue Generation 150\u003c\/p\u003e\u003cp\u003e6.3.1 Yield History 150\u003c\/p\u003e\u003cp\u003e6.3.2 Fare history 151\u003c\/p\u003e\u003cp\u003e6.3.3 Revenue Passenger Miles 153\u003c\/p\u003e\u003cp\u003e6.3.4 Ancillary Revenue 156\u003c\/p\u003e\u003cp\u003e6.4 Cost Structure 159\u003c\/p\u003e\u003cp\u003e6.4.1 Labor 160\u003c\/p\u003e\u003cp\u003e6.4.2 Fuel 163\u003c\/p\u003e\u003cp\u003e6.4.3 Ownership and Rental Expenses 166\u003c\/p\u003e\u003cp\u003e6.4.4 Taxes 166\u003c\/p\u003e\u003cp\u003e6.5 Legacy Carrier Restructuring 169\u003c\/p\u003e\u003cp\u003e6.6 Fleet Selection 171\u003c\/p\u003e\u003cp\u003e6.6.1 Range and Payload 171\u003c\/p\u003e\u003cp\u003e6.6.2 Aircraft Operating Costs 172\u003c\/p\u003e\u003cp\u003e6.7 Fleet Financing 176\u003c\/p\u003e\u003cp\u003e6.7.1 Internal Financing 176\u003c\/p\u003e\u003cp\u003e6.7.2 Debt Financing 177\u003c\/p\u003e\u003cp\u003e6.7.3 Leasing 177\u003c\/p\u003e\u003cp\u003e6.7.4 Financing Portfolio 179\u003c\/p\u003e\u003cp\u003e6.8 Economics of Scale, Scope and Density 179\u003c\/p\u003e\u003cp\u003e6.8.1 Scale 180\u003c\/p\u003e\u003cp\u003e6.8.2 Density 180\u003c\/p\u003e\u003cp\u003e6.8.3 Scope 180\u003c\/p\u003e\u003cp\u003e6.9 Summary 181\u003c\/p\u003e\u003cp\u003e6.10 References 182\u003c\/p\u003e\u003cp\u003e6.11 Review Questions 186\u003c\/p\u003e\u003cp\u003e7 Pricing and Revenue Management 187\u003c\/p\u003e\u003cp\u003e7.1 Regulated Prices 187\u003c\/p\u003e\u003cp\u003e7.2 Objective of Revenue Management 188\u003c\/p\u003e\u003cp\u003e7.3 Revenue Management Components 189\u003c\/p\u003e\u003cp\u003e7.3.1 Overbooking 189 7.3.2 Overselling 191\u003c\/p\u003e\u003cp\u003e7.4 Pricing 194\u003c\/p\u003e\u003cp\u003e7.5 Revenue Management Product Characteristics 194\u003c\/p\u003e\u003cp\u003e7.5.1 Seat Allocation 195\u003c\/p\u003e\u003cp\u003e7.5.2 Price Discrimination 198\u003c\/p\u003e\u003cp\u003e7.5.3 Market Segmentation 199 7.5.4 Estimating Demand 201\u003c\/p\u003e\u003cp\u003e7.5.5 Fare Buckets and Fare Nesting 206\u003c\/p\u003e\u003cp\u003e7.5.6 Expected Booking Updating 208\u003c\/p\u003e\u003cp\u003e7.5.7 Selling-Up 209 7.5.8 Revenue Enhancement with Revenue Management 210\u003c\/p\u003e\u003cp\u003e7.6 Network Allocation 210\u003c\/p\u003e\u003cp\u003e7.6.1 Hidden City Ticketing 214\u003c\/p\u003e\u003cp\u003e7.7 Revenue Management in Air Freight 214\u003c\/p\u003e\u003cp\u003e7.8 The Future of Revenue Management 215\u003c\/p\u003e\u003cp\u003e7.9 Summary 216\u003c\/p\u003e\u003cp\u003e7.10 References 217\u003c\/p\u003e\u003cp\u003e7.11 Review Questions 220\u003c\/p\u003e\u003cp\u003e8 Distribution 221\u003c\/p\u003e\u003cp\u003e8.1 Airline Distribution History 222\u003c\/p\u003e\u003cp\u003e8.1.1 The OAG 223\u003c\/p\u003e\u003cp\u003e8.1.2 Payment 224\u003c\/p\u003e\u003cp\u003e8.1.3 Ticketing 224\u003c\/p\u003e\u003cp\u003e8.1.4 The Growth of Travel Agencies 226\u003c\/p\u003e\u003cp\u003e8.1.5 The Reservisor 227\u003c\/p\u003e\u003cp\u003e8.1.6 The Magnetronic Reservisor 228\u003c\/p\u003e\u003cp\u003e8.1.7 Reserwriter 230\u003c\/p\u003e\u003cp\u003e8.1.8 SABER 230\u003c\/p\u003e\u003cp\u003e8.1.9 Travel Agents Get Involved 232\u003c\/p\u003e\u003cp\u003e8.2 The Birth of the Global Distribution System 234\u003c\/p\u003e\u003cp\u003e8.2.1 CRS Favoritism 235\u003c\/p\u003e\u003cp\u003e8.2.2 GDS Regulation 236\u003c\/p\u003e\u003cp\u003e8.3 GDS Mergers, Consolidation and Sell-Off 238\u003c\/p\u003e\u003cp\u003e8.3.1 European Connections 239\u003c\/p\u003e\u003cp\u003e8.3.2 Deregulation 241\u003c\/p\u003e\u003cp\u003e8.4 The Rise of the Internet Changes the GDS Environment 243\u003c\/p\u003e\u003cp\u003e8.4.1 Airline Internal Reservations Systems 245\u003c\/p\u003e\u003cp\u003e8.4.2 Shift in Travel Agency Approach 245\u003c\/p\u003e\u003cp\u003e8.5 The Rise of Online Travel Agencies 247\u003c\/p\u003e\u003cp\u003e8.5.1 Standard Online Travel Services 247\u003c\/p\u003e\u003cp\u003e8.5.2 Opaque Travel Services 249\u003c\/p\u003e\u003cp\u003e8.5.3 Fare Aggregators and Metasearch Engines 251\u003c\/p\u003e\u003cp\u003e8.5.4 Travel Agents Using GDS Alternatives 251\u003c\/p\u003e\u003cp\u003e8.6 New Distribution Capability 252\u003c\/p\u003e\u003cp\u003e8.6.1 Airline Perspective\u003c\/p\u003e\u003cp\u003e8.6.2 GDS Perspective\u003c\/p\u003e\u003cp\u003e8.7 Summary 254\u003c\/p\u003e\u003cp\u003e8.8 References 257\u003c\/p\u003e\u003cp\u003e8.9 Review Questions 262\u003c\/p\u003e\u003cp\u003e9 International Air Transportation and Public Policy 263\u003c\/p\u003e\u003cp\u003e9.1 Air Service Agreements 263\u003c\/p\u003e\u003cp\u003e9.2 Open Skies 264\u003c\/p\u003e\u003cp\u003e9.2.1 US Open Skies 264\u003c\/p\u003e\u003cp\u003e9.2.2 EU Open Skies 267\u003c\/p\u003e\u003cp\u003e9.2.3 Air Service Liberalization Support and Opposition 267\u003c\/p\u003e\u003cp\u003e9.3 State-Owned Airlines 268\u003c\/p\u003e\u003cp\u003e9.4 Global Alliances 271\u003c\/p\u003e\u003cp\u003e9.4.1 History of the Big 3 Global Airline Alliances 271\u003c\/p\u003e\u003cp\u003e9.4.2 Marketing and Revenue Benefits 274\u003c\/p\u003e\u003cp\u003e9.4.3 Operating Benefits 274\u003c\/p\u003e\u003cp\u003e9.4.4 Antitrust Immunity 274\u003c\/p\u003e\u003cp\u003e9.4.5 Establishing an Alliance 275\u003c\/p\u003e\u003cp\u003e9.4.6 Passenger Benefits 277\u003c\/p\u003e\u003cp\u003e9.4.7 Alliance Instability 277\u003c\/p\u003e\u003cp\u003e9.4.8 Equity Alliance 278\u003c\/p\u003e\u003cp\u003e9.5 Consolidation – Mergers and Acquisitions 279\u003c\/p\u003e\u003cp\u003e9.6 Conclusion 280\u003c\/p\u003e\u003cp\u003e9.7 References 281\u003c\/p\u003e\u003cp\u003e9.8 Review Questions 283\u003c\/p\u003e\u003cp\u003e10 Looking Ahead 285\u003c\/p\u003e\u003cp\u003e10.1 Cyclical Profits 285\u003c\/p\u003e\u003cp\u003e10.1.1 Fixed Cost 286\u003c\/p\u003e\u003cp\u003e10.1.2 Fuel Expenses 286\u003c\/p\u003e\u003cp\u003e10.1.3 Cost Control 286\u003c\/p\u003e\u003cp\u003e10.1.4 Airline Failure and Restructuring 286\u003c\/p\u003e\u003cp\u003e10.2 Environmental Regulation and Cost 287\u003c\/p\u003e\u003cp\u003e10.3 Turmoil in Distribution 287\u003c\/p\u003e\u003cp\u003e10.4 Complex Airline Structures 288\u003c\/p\u003e\u003cp\u003e10.5 Governance 289\u003c\/p\u003e\u003cp\u003e10.6 Evolving Airline Strategies 290\u003c\/p\u003e\u003cp\u003e10.6.1 Business Model Evolution 290\u003c\/p\u003e\u003cp\u003e10.6.2 Emerging Models 291\u003c\/p\u003e\u003cp\u003e10.7 Still Fragmented 292\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51018937270615,"sku":"9781032268729","price":52.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032268729.jpg?v=1750778738","url":"https:\/\/bookcurl.com\/products\/airline-operations-and-management-9781032268729","provider":"Book Curl","version":"1.0","type":"link"}