{"product_id":"agenieswisdom-9780471236085","title":"agenieswisdom","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe Genie in the PC is a business fable that offers real, practical advice on the strategies and techniques of successful marketing. Readers will learn the essence of marketing; how much stock to put in the results of research; what leadership is really about; how marketing change comes from the top down; how to allocate budgets; and much more.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"...a fascinating and simple read, ideal for the CEO or senior executive who wants some light-hearted yet valuable answers...\" (\u003ci\u003eProfessional Manager\u003c\/i\u003e, May 2003)  \u003cp\u003e\"...I would recommend it equally to those with little or no experience...an easy to read, accessible and lighthearted...\" (\u003ci\u003eManaging Information\u003c\/i\u003e, September 2003)\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eThe Story Behind the Fable.\u003cbr\u003e \u003cbr\u003e Chapter 1. The Arrival.\u003cbr\u003e \u003cbr\u003e Chapter 2. What Is the Essence of Marketing?\u003cbr\u003e \u003cbr\u003e Chapter 3. What's Branding All About?\u003cbr\u003e \u003cbr\u003e Chapter 4. What Should Be My Product Strategy?\u003cbr\u003e \u003cbr\u003e Chapter 5. How Do I Get My Pricing Right?\u003cbr\u003e \u003cbr\u003e Chapter 6. Are There Limits to Growth?\u003cbr\u003e \u003cbr\u003e Chapter 7. What Is Good Research?\u003cbr\u003e \u003cbr\u003e Chapter 8. How Do I Evaluate Advertising?\u003cbr\u003e \u003cbr\u003e Chapter 9. How Do I Pick the Right Medium?\u003cbr\u003e \u003cbr\u003e Chapter 10. How Important Are Logos?\u003cbr\u003e \u003cbr\u003e Chapter 11. What Mistakes Are Made Most Often?\u003cbr\u003e \u003cbr\u003e Epilogue.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402533249367,"sku":"9780471236085","price":27.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471236085.jpg?v=1730480698","url":"https:\/\/bookcurl.com\/products\/agenieswisdom-9780471236085","provider":"Book Curl","version":"1.0","type":"link"}