{"product_id":"aesthetic-medicine-growing-your-practice-9781626235533","title":"Aesthetic Medicine: Growing Your Practice","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThe practice of medicine is big business-unique in its blend of medicine, service, and retail sales. In today's competitive aesthetic market, providers of services must master the basic elements of running a business as well as develop a sound business model, respond to the challenges of a clinical practice, and meet their goals for building a thriving practice with satisfied, loyal patients.\u003c\/p\u003e \u003cp\u003eWhether you are starting an aesthetic practice or expanding your existing practice, you will find Marie Czenko Kuechel's book to be an indispensable resource that you refer to time and again!\u003c\/p\u003e \u003cp\u003eMarie Czenko Kuechel is the founder and president of Czenko Kuechel Consulting, Ltd., a firm providing consulting services to the industry and practitioners of aesthetic medicine. She has served the specialties and board-certified providers of plastic surgery and dermatology in patient education, media, and practice development since 1992.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eSECTION I WHO\u003c\/strong\u003e\u003cbr\u003e Chapter 1 Who Are You?\u003cbr\u003e Chapter 2 Who Is on Your Team?\u003cbr\u003e Chapter 3 Who Defines Your Market?\u003cbr\u003e Chapter 4 Who Is the Competition?\u003cbr\u003e \u003cstrong\u003eSECTION II WHAT\u003c\/strong\u003e\u003cbr\u003e Chapter 5 What Is Your Identity?\u003cbr\u003e Chapter 6 What Is Your Model?\u003cbr\u003e Chapter 7 What Do Your Patients Expect?\u003cbr\u003e Chapter 8 What Defines Risk?\u003cbr\u003e \u003cstrong\u003eSECTION III WHERE\u003c\/strong\u003e\u003cbr\u003e Chapter 9 Where Will You Practice?\u003cbr\u003e Chapter 10 Where Will You Connect?\u003cbr\u003e Chapter 11 Connecting Outside Your Practice\u003cbr\u003e Chapter 12 Connecting Inside Your Practice\u003cbr\u003e \u003cstrong\u003eSECTION IV WHEN\u003c\/strong\u003e\u003cbr\u003e Chapter 13 When Do You Seek Opportunity?\u003cbr\u003e Chapter 14 When Do You Respond to Cycles?\u003cbr\u003e Chapter 15 When Do You Practice Privacy?\u003cbr\u003e \u003cstrong\u003eSECTION V WHY\u003c\/strong\u003e\u003cbr\u003e Chapter 16 Why Do You Practice? Your Business, Your Goals\u003cbr\u003e Chapter 17 Client and Patient Goals\u003cbr\u003e Chapter 18 Safety: The Ultimate Goal\u003cbr\u003e \u003cstrong\u003eSECTION VI HOW\u003c\/strong\u003e\u003cbr\u003e Chapter 19 How Do You Plan for Success?\u003cbr\u003e Chapter 20 How Do You Manage Limitations?\u003cbr\u003e Chapter 21 How Do You Optimize Resources and Relationships?\u003c\/p\u003e","brand":"Thieme Medical Publishers Inc","offers":[{"title":"Default Title","offer_id":51041787314519,"sku":"9781626235533","price":48.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781626235533.jpg?v=1750951678","url":"https:\/\/bookcurl.com\/products\/aesthetic-medicine-growing-your-practice-9781626235533","provider":"Book Curl","version":"1.0","type":"link"}