{"product_id":"advocate-marketing-9780134496054","title":"Advocate Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword     ix  Preface     xiv   Part I: Principles and Benefits of Advocate Marketing     1  Chapter 1: What Is Advocate Marketing?      3  Chapter 2: Why Is Advocate Marketing Important?      13  Chapter 3: The Net Advocate Score: Building on the Net Promoter Score     25   Part II: Case Studies and Best Practices: Words from the Experts     35  Chapter 4: Build an Advocate Recognition Engagement (ARE) Program     37  Chapter 5: The Power of One Advocate     53  Chapter 6: Breaking Past the “Press Release” Goal     61  Chapter 7: Overcoming Skepticism with Open Communications     71  Chapter 8: Innovative Marketing Strategy Propels Intel to Successful Global Product Launch     79  Chapter 9: Citrix Moves from Customer Content Factory Model to Content Showroom     91  Chapter 10: The Influential Power of Customer References     99  Chapter 11: Award Engagement Program Helps Win Two-Million-Dollar Contract     107  Chapter 12: Enthusiastic Advocates Help Businesses Drive Measurable Marketing and Revenue Performance     117  Chapter 13: The Paradox of “Do as I Say, Not as I Do”      127  Chapter 14: Survey Says: Engage Your Advocates as Partners at Every Opportunity     135  Chapter 15: Advocates Turning Rogue: The Importance of Reputation Management     143  Chapter 16: Best Practices for Creating a Project Management Plan for an Advocate Recognition Engagement (ARE) Program     155  Chapter 17: Best Practices in the B2B Customer Advocacy and Reference Industry     165  Chapter 18: Best Practices for Measurability     173  Chapter 19: Epilogue: What’s Next? Using What You Have Learned     193  Interviewees’ Contact Information     199  Index     201","brand":"Pearson Education (US)","offers":[{"title":"Default Title","offer_id":49524394099031,"sku":"9780134496054","price":36.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780134496054.jpg?v=1731856604","url":"https:\/\/bookcurl.com\/products\/advocate-marketing-9780134496054","provider":"Book Curl","version":"1.0","type":"link"}