{"product_id":"advertising-sin-and-sickness-the-politics-of-alcohol-and-tobacco-marketing-19501990-9780875806259","title":"Advertising Sin and Sickness  The Politics of","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eDocuments three distinct periods in the history of national debate over the regulation of alcohol and tobacco marketing, tracing the fate of proposed federal policies and introducing their advocates and opponents. This book argues that the politics of alcohol and tobacco advertising reflect profound cultural ambivalence about consumerism.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eMeticulously researched. A splendid book that is sure to find interested audiences in many academic fields, as well as in activist circles.\u003c\/p\u003e * Business History Review *\u003cbr\u003e\u003cp\u003eThe author quite rightly sees this history as an important element in the unfolding reaction to consumer culture in the United States and the uneasiness sometimes associated with the growth of marketing to children.\u003c\/p\u003e -- James Gilbert, University of Maryland\u003cbr\u003e\u003cp\u003eResearched in fascinating detail... a valuable and well-argued addition to the literature.\u003c\/p\u003e * Addiction *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eTable of Contents\u003cbr\u003e Acknowledgments \u003cbr\u003e Introduction: Health, Morality, and Free Speech \u003cbr\u003e Part One: The Failed Fight to Ban Alcohol Advertising, 1947–1958 \u003cbr\u003e 1. Temperance and Mass Society \u003cbr\u003e 2. The Industries' Regulatory Response \u003cbr\u003e 3. Legislative Battles: Politics and Rhetoric \u003cbr\u003e Part Two: The Battle to Regulate Cigarette Marketing, 1960s \u003cbr\u003e 4. Emergence of the Postwar Antismoking Movement \u003cbr\u003e 5. The Warning Label Debate \u003cbr\u003e 6. The Next Push: Restricting Advertising \u003cbr\u003e Part Three: The New Temperance Movement and Alcohol Marketing Restrictions, 1970s and 1980s \u003cbr\u003e 7. The Political, Legal, and Scientific Context of Regulation \u003cbr\u003e 8. Policy Contests: Warning Labels and Advertising Controls \u003cbr\u003e Conclusion: The Elusive Quest for Restraints \u003cbr\u003e Notes \u003cbr\u003e Selected Bibliography \u003cbr\u003e Index\u003c\/p\u003e","brand":"Cornell University Press","offers":[{"title":"Default Title","offer_id":49406424449367,"sku":"9780875806259","price":20.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780875806259.jpg?v=1730495754","url":"https:\/\/bookcurl.com\/products\/advertising-sin-and-sickness-the-politics-of-alcohol-and-tobacco-marketing-19501990-9780875806259","provider":"Book Curl","version":"1.0","type":"link"}