{"product_id":"advertising-outdoors-9780714843865","title":"Advertising Outdoors","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAn in-depth study of outdoor advertising since the early 19th-century.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e'A masterpiece. It's an Everything You Ever Wanted to Know About Posters But Were Too Busy Producing a Sub-Standard TV Commercial to Ask sort of book. Bernstein understands posters. He understands advertising. And he presents his case with consummate wit and precision.' \u003cem\u003e(Campaign)\u003c\/em\u003e\u003cbr\u003e'A paperback version of the 1997 classic…with incisive text [and] plenty of images.' \u003cem\u003e(Blueprint)\u003c\/em\u003e\u003cbr\u003e'[A] bright and provocative picture book of eye-catching billboards, posters and other out-of-home executions from the past and present.' \u003cem\u003e(Advertising Age)\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eTen chapters: Art and advertising, Advertising develops, Poster rules, The creative challenge, The strength of outdoor, Images and words, Brand and consumer, Beyond the billboard and The future. Foreword by John Hegarty, introduction and postscript, notes, bibliography, picture credit list and index.","brand":"Phaidon Press Ltd","offers":[{"title":"Default Title","offer_id":49404094153047,"sku":"9780714843865","price":22.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780714843865.jpg?v=1730485405","url":"https:\/\/bookcurl.com\/products\/advertising-outdoors-9780714843865","provider":"Book Curl","version":"1.0","type":"link"}