{"product_id":"advertising-on-trial-9780252072994","title":"Advertising on Trial","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIt hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. This title examines how these consumer activists sought to limit the influence of corporate powers by rallying popular support to moderate and transform advertising.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Inger L. Stole has written a compelling history of the substantive consumer movement in the 1930s the pushed for Congressional regulations on advertising. . . . and illuminates an important historical struggle here that stands on its own, delivering a strong argument about activism and power that has human and democratic implications for society.\" --\u003ci\u003eAmerican Journalism\u003c\/i\u003e\u003cbr\u003e\"Explores a both fascinating and important period in American advertising and public relations. . . . Readable and insightful study.\"--\u003ci\u003eCommunication Booknotes Quarterly\u003c\/i\u003e\u003cbr\u003e\"An important contribution to the exciting field of consumer history. . . . Stole's meticulously researched study reminds us that the ascendancy of advertising as a dominant institution in American society was not without significant resistance.\"--\u003ci\u003eBusiness History Review\u003c\/i\u003e\u003cbr\u003e\"Well grounded in primary and secondary sources, this work makes an original contribution in arguing that the central role of advertising in the US economy justifies public policy debate of the need for accurate, honest advertising now as in the 1930s, and for the radicalism of consumer movement attempting to rein in advertising. Highly recommended.\"--\u003ci\u003eChoice\u003c\/i\u003e\u003cbr\u003e\"That history [of commercial advertising] is told in Inger L. Stole's carefully researched and well-written story of the struggles among consumer advocates, advertisers, and government agencies over what federal legal constraints should apply to deceptive ads, especially for life-threatening products. . . . Both historians of consumer culture and activists who would undertake a new consumer movement will find Stole's book useful.\"--\u003ci\u003eJournal of American History\u003c\/i\u003e\u003cbr\u003e\"By examining the records of leading consumer movement groups and advertising associations, as well as key business journals like \u003ci\u003ePrinters' Ink\u003c\/i\u003e and \u003ci\u003eAdvertising Age, \u003c\/i\u003e [Stole] skillfully depicts an intense battle over the responsibilities of advertising in American society, waged both in the halls of Congress and the court of public opinion. . . . An important contribution to the study of American consumerism.\"--\u003ci\u003eAmerican Historical Review\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface   vii  1.    The Rise of a Corporate Culture: Early Consumer Response   1\u003cbr\u003e 2.    Advertising Challenged: The Creation of Consumer's Research Inc. and the Rise of the 1930s Consumer Movement   21\u003cbr\u003e 3.    The Drive for Federal Advertising Regulation, 1933-35   49\u003cbr\u003e 4.    A Consumer Movement Divided: The Birth of Consumers Union of the United States Inc.   80\u003cbr\u003e 5.    Defining the Consumer Agenda: The Business Community Joins the Fray   106\u003cbr\u003e 6.    Legislative Closure: The Wheeler-Lea Amendment   138\u003cbr\u003e 7.    Red-Baiting the Consumer Movement   159  Epilogue   185\u003cbr\u003e Appendix A: Key Players   199\u003cbr\u003e Appendix B: Legislative Developments, 1933-38   205\u003cbr\u003e Notes   209","brand":"University of Illinois Press","offers":[{"title":"Default Title","offer_id":49400476500311,"sku":"9780252072994","price":19.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780252072994.jpg?v=1730470780","url":"https:\/\/bookcurl.com\/products\/advertising-on-trial-9780252072994","provider":"Book Curl","version":"1.0","type":"link"}