{"product_id":"advertising-creative-9781071846650","title":"Advertising Creative","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eAdvertising Creative\u003c\/strong\u003e\u003c\/em\u003e, \u003cstrong\u003eSixth Edition\u003c\/strong\u003e gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eChapter 1 Creativity: Concept Still Rules Chapter 2 Strategy and Branding: Putting a Face on a Product Chapter 3 Ethical and Legal Issues: Doing the Right Thing for the Right Reasons Chapter 4 Diverse Audiences: Not So General Anymore Chapter 5 International Advertising: It’s a Global Marketplace Chapter 6 Ideation: How to Think About Advertising Chapter 7 Design Fundamentals: Not the How, the Why Chapter 8 Streaming Media: Creating and Controlling Content Chapter 9 Web Strategy: Copy, Content and Design Chapter 10 Social and Mobile Marketing: You Can Take it with You Chapter 11 Print: Writing for Reading Chapter 12 Support Media: Everyone Out of the Box Chapter 13 Direct Marketing: Hitting the Bull’s-Eye Chapter 14 Business-to-Business: Selling Along the Supply Chain Chapter 15 Campaigns: Putting it all Together Chapter 16 Survival Guide: Landing or creating your first job and thriving","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":48738210644311,"sku":"9781071846650","price":121.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781071846650.jpg?v=1723811820","url":"https:\/\/bookcurl.com\/products\/advertising-creative-9781071846650","provider":"Book Curl","version":"1.0","type":"link"}