{"product_id":"advertising-at-war-9780252037122","title":"Advertising at War","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe advertising industry's rise to power, in war and peace\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Terrific new study of the advertising industry's role in silencing capitalism's most outspoken critics.\"--\u003ci\u003eConsumption, Markets \u0026amp; Culture\u003c\/i\u003e\u003cbr\u003e\"Can spark an interesting debate about advertising's role in society and its relationship to consumer demand and desire. . . . well written, highly readable.\"--\u003ci\u003eJournalism \u0026amp; Mass Communication Quarterly\u003c\/i\u003e\u003cbr\u003e\"Inger L. Stole provides a well-researched study of the advertising industry's political maneuvers during World War II and their implications for the postwar era. Stole's study is the most detailed account to date of the wartime advertising industry as a whole.\"--\u003ci\u003eThe Journal of American History\u003c\/i\u003e\u003cbr\u003e\"Stole weaves a thought-provoking tale of corporate power and government collusion drawn from the archives of the Ad Council, the Consumer's Union, the Federal Trade Commission, the Offices of War Programs and Information, and numerous federal officials and corporate big-wigs. The result is a lucid, top-down discussion.\"--\u003ci\u003eJournal of American Culture\u003c\/i\u003e\u003cbr\u003e\"An excellent case study of a business during the war. . . . Stole shows us that the advertising industry was carefully and craftily navigating the potentially hazardous waters of the war economy, and thus laying the groundwork for its postwar efflorescence.\"\u003ci\u003eJournal of American Studies\u003c\/i\u003e\u003cbr\u003e\"Well conceived and judiciously argued, \u003ci\u003eAdvertising at War\u003c\/i\u003e shows how the World War II years were critical to solidifying advertising's place as one of the basic institutions of American society and economy. Stole provides insight into the advertising industry's campaign to defend itself and free enterprise as well as the wartime consumer movement.\"-- Elizabeth Fones-Wolf, author of \u003ci\u003eWaves of Opposition: Labor and the Struggle for Democratic Radio\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eList of Illustrations   vi\u003cbr\u003e Acknowledgments   vii\u003cbr\u003e\u003cbr\u003e Introduction   1  Chapter 1.     Prelude to War   17\u003cbr\u003e Chapter 2.     Advertising Navigates the Defense Economy   35\u003cbr\u003e Chapter 3.     The Initial Year of the Advertising Council   56\u003cbr\u003e Chapter 4.     The Consumer Movement's Return   71\u003cbr\u003e Chapter 5.     Advertising, Washington, and the Renamed War Advertising Council   94\u003cbr\u003e Chapter 6.     The Increasing Role of the War Advertising Council   121\u003cbr\u003e Chapter 7.     Peace and the Reconversion of the Advertising Council   153\u003cbr\u003e                     Epilogue   176  Notes   189\u003cbr\u003e Index   255","brand":"University of Illinois Press","offers":[{"title":"Default Title","offer_id":49400428396887,"sku":"9780252037122","price":77.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780252037122.jpg?v=1730470659","url":"https:\/\/bookcurl.com\/products\/advertising-at-war-9780252037122","provider":"Book Curl","version":"1.0","type":"link"}