{"product_id":"advertising-and-anthropology-ethnographic-practice-and-cultural-perspectives-9780857852021","title":"Advertising and Anthropology Ethnographic","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eExamining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eWith an unprecedented depth of ethnography, Malefyt and Morais' primer makes huge strides in expanding the dialogue between applied and academic anthropology. * George Marcus, Director, Center for Ethnography,  University of California, Irvine *\u003cbr\u003eThis volume presents an insider's perspective of complementary professions that is sure to provoke a swift reaction from agencies and the academy.  Advertising is a way of construing the world, and anthropology can inform and unpack that construal.  Apprentices, read this book as you plan a career.  Journeymen, study this book as you rethink your career.  Mentors, teach this book as you guide the careers of others. * John F. Sherry, Herrick Professor \u0026amp; Department Chair of Marketing, University of Notre Dame *\u003cbr\u003eA candid portrayal of life in the advertising world... this is a unique and courageous contribution to business anthropology by two of its most experienced practitioners. * Marietta Baba, Dean and Professor at the  College of Social Science, Michigan State University *\u003cbr\u003eEthnography is Anthropology's biggest export. Malefyt and Morais take the practice of ethnography to the world of advertising,  and do an ethnography of  that world.  The results are profoundly illuminating, and make this book essential reading for advertisers and anthropologists alike. * David Howes, Professor of Anthropology, Concordia University, Montreal *\u003cbr\u003eMalefyt and Morais' book, Advertising and Anthropology, is an excellent behind-the-scenes manual for students and young professionals looking to break into the advertising business... those who aspire to break into the business would be wise to learn something about anthropology. * Dawn Lerman, Director, Centre for Positive Marketing, Fordham University, USA *\u003cbr\u003eAdvertising and Anthropology provides valuable insight into the ways that anthropology can effectively (if controversially) participate in the modern corporate world as well as ways that advertising\/business anthropology reflects and rethinks conventional disciplinary tools and concepts. * Anthropology Review Database *\u003cbr\u003eMalefyt and Morais have made a significant contribution to applied anthropology with this work. It joins works of others, like Jordan's Business Anthropology, in building the methods and reputation for anthropology in the non-academic arena. * Anthropological Notebooks *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface Part One: IntroductionAnthropologists In and Out of Advertising Part Two: Toward an Understanding of Advertising AgenciesAdvertising Meetings and Client RelationshipsRituals of Creativity in Advertising AgenciesFieldwork in Advertising ResearchAdvertising EmotionsCreativity, Person and Place Part Three: Applying Anthropology in Advertising AgenciesAdvertising, Automobiles and the Branding of LuxuryBusiness Anthropology Beyond EthnographyEthics in AdvertisingHybrid Research Methodologies and Business Success Part Four: ConclusionThe Future of Advertising Anthropology ReferencesIndex","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":50577705173335,"sku":"9780857852021","price":35.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780857852021.jpg?v=1746096279","url":"https:\/\/bookcurl.com\/products\/advertising-and-anthropology-ethnographic-practice-and-cultural-perspectives-9780857852021","provider":"Book Curl","version":"1.0","type":"link"}