{"product_id":"advertising-account-planning-planning-and-managing-an-imc-campaign-9780765640369","title":"Advertising Account Planning Planning and","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eConcise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of \u003cem\u003eAdvertising Account Planning\u003c\/em\u003e features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":48884592181591,"sku":"9780765640369","price":66.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780765640369.jpg?v=1722532663","url":"https:\/\/bookcurl.com\/products\/advertising-account-planning-planning-and-managing-an-imc-campaign-9780765640369","provider":"Book Curl","version":"1.0","type":"link"}