{"product_id":"advertising-9780415535236","title":"Advertising","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eAdvertising: Critical Approaches\u003c\/em\u003e explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today.\u003c\/p\u003e\u003cp\u003eChris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception.\u003c\/p\u003e\u003cp\u003eSplit into three sections covering Foundations, Frameworks and Applications, the book's chapters explore a range of areas central to an insight into the development of modern advertising, including:\u003c\/p\u003e\u003cul\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eadvertising history\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003ecultural, critical and political economy approaches to advertising\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003etexts in advertising\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003ethe reception of advertising\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eadvertising in the home and outdoor advertising\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003econsumer culture.\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\u003cp\u003eCase studies explore the diversity in the uses of advertising throughout history, from Os\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIntroduction \u003cstrong\u003ePart 1: Foundations\u003c\/strong\u003e 1. The nature of advertising history 2. Historical outline 3. Market society and its critics 4. Political economy approaches to advertising \u003cem\u003eJonathan Hardy\u003c\/em\u003e 5. Cultural and critical approaches \u003cstrong\u003ePart 2: Frameworks\u003c\/strong\u003e 6. Advertising framework and encoding 7. Texts 8. Reception \u003cstrong\u003ePart 3: Applications\u003c\/strong\u003e 9. Advertising in the home 10. Outdoor advertising 11. Sound and vision 12. Consumer culture\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":49371713995095,"sku":"9780415535236","price":48.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/advertising-9780415535236","provider":"Book Curl","version":"1.0","type":"link"}