{"product_id":"advancing-higher-education-9781475845020","title":"Advancing Higher Education","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eFacing challenges and changes in the twenty-first century, universities are giving increased emphasis to institutional advancement, encompassing constituent engagement, communications and marketing, and fundraising. This book highlights the implications of  change and best practices and innovations in advancement.  It addresses such questions as: What is working now? Where are we going? What will the future of advancement look like?The book's twenty chapters, written by leading experts in the field, describe ways in which traditional methods must be adapted to the new environment and highlight new strategies that are growing in importance.This book is focused on higher education and institutions in the United States but many of the topics it considers are important to independent schools and other types of institutions and to the practice of advancement around the world.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eAdvancing higher education is a mission that transforms lives and society.  Having a thorough understanding of the myriad elements of integrated advancement, and their mutual dependence, is important. Identifying new strategies is critical in an environment with increasing opportunities, competition and challenges to our sector.   The impressive list of expert contributors alone indicates that this publication thoughtfully considers advancement for a changing era of higher education. This compelling anthology of essays eloquently evaluates existing practices and encourages advancement professionals to build upon them; to think differently; to seek out partnerships and to develop new strategies as architects of the future.  It should sit high on the reading list for educational leaders, advancement professionals, and for all who wish to have a deeper and more comprehensive understanding of what it takes to advance higher education in an increasingly dynamic environment. -- Sue Cunningham, President and CEO, Council for Advancement and Support of Education\u003cbr\u003eIn Advancing Higher Education, editors Michael Worth and Matthew Lambert have assembled authors representing some of the leading practitioners and thinkers in the advancement profession. This volume provides their insights on profound changes impacting higher education and describes new and innovative strategies to address them.  Advancement professionals and other leaders working to advance their institutions will find its contents of great value. -- Brian K. Lee, Vice President for Alumni Affairs and Development, Harvard University\u003cbr\u003eMichael Worth and Matthew Lambert represent the best in both long-term advancement leadership and the exciting new generation of leaders now making their mark on philanthropy.  In this book, they have assembled a “who’s who” of higher education advancement professionals, sharing their years of wisdom, new fundraising ideas and best practices. -- Bob Sweeney, Senior Vice President for Advancement, Emeritus, University of Virginia; Principal, Sweeney\/Philanthropy, LLC\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgements Introduction  Part I: The Advancement Function  Section introduction\t Chapter 1: The Present and Future of Higher Education  Matthew T. Lambert Chapter 2: History and Growth of Institutional Advancement  Michael J. Worth  Part II: Foundations of Advancement  Section Introduction  Chapter 3: Strategy as the Foundation for Advancement Darrow Zeidenstein\t\t Chapter 4: Marketing and Communications James M. Langley Chapter 5: The Integrated Advancement Program  Michael C. Eicher Part III: Raising Funds from Individuals  Section Introduction   Chapter 6: Engaging Individuals and Building Community Arman Afsahi Chapter 7:  Annual Giving Daniel H. Frezza Chapter 8: Major and Principal Gifts\t\t Ronald J. Schiller Chapter 9:  Planned Giving Jeff Comfort  PART IV:  Campaigns and Project Fundraising Section Introduction  Chapter 10:  The Art and Science of Comprehensive Campaigns  Fritz W. Schroeder Chapter 11: Trends and Directions in Corporate and Foundation Support Shaun Brenton and Jenny Bickford Part V: Engaging Diverse Constituencies   Section Introduction  Chapter 12:  Engaging New Generations Kestrel A. Linder and Felicity Meu  Chapter 13: Women and Philanthropy  Andrea K. Pactor and Debra J. Mesch  Chapter 14: Engaging Underrepresented Communities Rachel E. Vassel Chapter 15:  International and Global Fundraising  Ivan A. Adames  Part VI: Understanding Institutional Settings  Section Introduction  Chapter 16: Institutionally Related Foundations in Public Colleges and Universities James H. Moore, Jr.\t Chapter 17: Raising Funds for Community Colleges Lauren F. Brookey\t Chapter 18: Raising Funds for a School, College, or Unit within a University David T. Welch Part VII: Managing and Supporting Advancement Programs   Section Introduction  Chapter 19: Structuring and Managing the Advancement Staff Nuvyn Peters  Chapter 20: Advancement Services Caroline S. Chang Conclusion  Contributors Index","brand":"Rowman \u0026 Littlefield","offers":[{"title":"Default Title","offer_id":51040275956055,"sku":"9781475845020","price":27.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781475845020.jpg?v=1750946236","url":"https:\/\/bookcurl.com\/products\/advancing-higher-education-9781475845020","provider":"Book Curl","version":"1.0","type":"link"}