{"product_id":"advances-in-advertising-research-xiii-9783658439354","title":"Advances in Advertising Research XIII","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e- Broadening the Horizons of Advertising Research.- Transparency and Accuracy of Digital Marketing Communication in a Controversial and Expanding Industry.- Emoji Your Communication.- Do Comments Matter?- Customer Experience.- Purchase Enhancement with Virtual Try-on.- The Impact of Social Media on the Shape and Form of Public Relations and Advertising within IMC.- The Vividness Effect on Indirect Comparative Advertising Response.- Does self-care benefit from pro-social advertising?- Fem-vertised and Fem-washed Advertising on Instagram.- When Women Know the Truth.- Perceived Aesthetics and Informativeness of Luxury Fashion Web Design.- Does Science-Related Populism Impact Individuals' Vaccination Campaign Evaluations?- Product Placements in Visual Social Media.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Default Title","offer_id":53198244905303,"sku":"9783658439354","price":151.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/advances-in-advertising-research-xiii-9783658439354","provider":"Book Curl","version":"1.0","type":"link"}