{"product_id":"advanced-web-metrics-with-google-analytics-9781118168448","title":"Advanced Web Metrics with Google Analytics","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eGoogle Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users\u003c\/li\u003e \u003cli\u003eCovers social media analytics features, advanced segmentation displays, multi-dashboard configurations\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword xix\u003c\/p\u003e \u003cp\u003eIntroduction xxi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Measuring Success 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Why Understanding Your Web Traffic is Important to Your Business 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWebsite Measurement—Why Do This? 4\u003c\/p\u003e \u003cp\u003eInformation Web Analytics Can Provide 7\u003c\/p\u003e \u003cp\u003eWhere to Start 9\u003c\/p\u003e \u003cp\u003eDecisions Web Analytics Can Help You Make 12\u003c\/p\u003e \u003cp\u003eThe ROI of Web Analytics 13\u003c\/p\u003e \u003cp\u003eHow Much Should I Invest in This? 13\u003c\/p\u003e \u003cp\u003eHow Web Analytics Helps You Understand Your Web Traffic 16\u003c\/p\u003e \u003cp\u003eWhere Web Analytics Fits In 16\u003c\/p\u003e \u003cp\u003eHow is Google Analytics Different? 18\u003c\/p\u003e \u003cp\u003eTargeting Digital Marketers Rather Than IT Departments 19\u003c\/p\u003e \u003cp\u003eWhere to Get Help 19\u003c\/p\u003e \u003cp\u003eResources Provided by Google (Free) 19\u003c\/p\u003e \u003cp\u003eNon-Google Resources (Free) 20\u003c\/p\u003e \u003cp\u003eOfficial Google Analytics Certified Partners (Paid) 20\u003c\/p\u003e \u003cp\u003eSummary 20\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Available Methodologies and Their Accuracy 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePage Tags and Logfiles 24\u003c\/p\u003e \u003cp\u003eCookies in Web Analytics 26\u003c\/p\u003e \u003cp\u003eUnderstanding Web Analytics Data Accuracy 27\u003c\/p\u003e \u003cp\u003eIssues Affecting Visitor Data Accuracy for Logfiles 28\u003c\/p\u003e \u003cp\u003eIssues Affecting Visitor Data from Page Tags 29\u003c\/p\u003e \u003cp\u003eIssues Affecting Visitor Data When Using Cookies 33\u003c\/p\u003e \u003cp\u003eComparing Data from Different Vendors 35\u003c\/p\u003e \u003cp\u003eWhy PPC Vendor Numbers Do Not Match Web Analytics Reports 41\u003c\/p\u003e \u003cp\u003eData Misinterpretation: Lies, Damned Lies, and Statistics 44\u003c\/p\u003e \u003cp\u003eImproving the Accuracy of Web Analytics Data 45\u003c\/p\u003e \u003cp\u003ePrivacy Considerations for the Web Analytics Industry 47\u003c\/p\u003e \u003cp\u003eTypes of Private Information 48\u003c\/p\u003e \u003cp\u003eThe EU Privacy Law 49\u003c\/p\u003e \u003cp\u003eSummary 52\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Google Analytics Features, Benefits, and Limitations 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey Features and Capabilities of Google Analytics 54\u003c\/p\u003e \u003cp\u003eStandard Features 54\u003c\/p\u003e \u003cp\u003eAdvanced Features 59\u003c\/p\u003e \u003cp\u003eHow Google Analytics Works 63\u003c\/p\u003e \u003cp\u003eThe Google Analytics Tracking Code 63\u003c\/p\u003e \u003cp\u003eWhat is Not Tracked by Default 65\u003c\/p\u003e \u003cp\u003eThe Default Attribution Model 67\u003c\/p\u003e \u003cp\u003eGoogle Analytics Limits 68\u003c\/p\u003e \u003cp\u003eWhat Google Analytics Does Not Do 70\u003c\/p\u003e \u003cp\u003eService-Level Agreement 70\u003c\/p\u003e \u003cp\u003eIndefinite Data Retention 70\u003c\/p\u003e \u003cp\u003eProvide Professional Services 71\u003c\/p\u003e \u003cp\u003eData Reprocessing 71\u003c\/p\u003e \u003cp\u003eBid Management 72\u003c\/p\u003e \u003cp\u003eImport Third-Party Data 72\u003c\/p\u003e \u003cp\u003ePer-Visitor Tracking (against Google Policies) 72\u003c\/p\u003e \u003cp\u003eWhat is Google Analytics Premium? 73\u003c\/p\u003e \u003cp\u003eComparing Google Analytics Premium versus Free 75\u003c\/p\u003e \u003cp\u003eGoogle Analytics and Privacy 77\u003c\/p\u003e \u003cp\u003eCommon Privacy Questions 79\u003c\/p\u003e \u003cp\u003eWhat is Urchin? 82\u003c\/p\u003e \u003cp\u003eDifferences between Google Analytics and Urchin 83\u003c\/p\u003e \u003cp\u003eUrchin Advantages 84\u003c\/p\u003e \u003cp\u003eCriteria for Choosing between Google Analytics and Urchin 85\u003c\/p\u003e \u003cp\u003eSummary 86\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Using Google Analytics Reports 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Using the Google Analytics Interface 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDiscoverability and Initial Report Access 90\u003c\/p\u003e \u003cp\u003eNavigating Your Way Around: Report Layout 92\u003c\/p\u003e \u003cp\u003eDimensions and Metrics 94\u003c\/p\u003e \u003cp\u003eThe Data Table 94\u003c\/p\u003e \u003cp\u003eDate Range Selector 96\u003c\/p\u003e \u003cp\u003eAggregate Summary Metrics 97\u003c\/p\u003e \u003cp\u003eChart Options 98\u003c\/p\u003e \u003cp\u003eChanging Table Views 101\u003c\/p\u003e \u003cp\u003ePlotting Multiple Rows 105\u003c\/p\u003e \u003cp\u003eSecondary Dimensions 105\u003c\/p\u003e \u003cp\u003eChanging the Displayed Dimension 106\u003c\/p\u003e \u003cp\u003eTable Sorting 106\u003c\/p\u003e \u003cp\u003eTable Search 108\u003c\/p\u003e \u003cp\u003eTable Filters (Advanced) 109\u003c\/p\u003e \u003cp\u003eChart Display and Annotation 110\u003c\/p\u003e \u003cp\u003eReport Sections 112\u003c\/p\u003e \u003cp\u003eTabbed Views 112\u003c\/p\u003e \u003cp\u003eAdvanced Segments 112\u003c\/p\u003e \u003cp\u003eExport 113\u003c\/p\u003e \u003cp\u003eEmail Reports 114\u003c\/p\u003e \u003cp\u003eAdd to Dashboard 115\u003c\/p\u003e \u003cp\u003eSummary 116\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Reports Explained 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Home Overview 118\u003c\/p\u003e \u003cp\u003eReal-Time Reporting 118\u003c\/p\u003e \u003cp\u003eIntelligence Events 119\u003c\/p\u003e \u003cp\u003eFlow Visualization 126\u003c\/p\u003e \u003cp\u003eDashboards 129\u003c\/p\u003e \u003cp\u003eTop Standard Reports 132\u003c\/p\u003e \u003cp\u003eMulti-Channel Funnels 132\u003c\/p\u003e \u003cp\u003eSocial Interactions 138\u003c\/p\u003e \u003cp\u003eVisitors: Location 138\u003c\/p\u003e \u003cp\u003eE-commerce: Overview Report 140\u003c\/p\u003e \u003cp\u003eMotion Charts 141\u003c\/p\u003e \u003cp\u003eGoal and Funnel Reports 144\u003c\/p\u003e \u003cp\u003eVisitor: Mobile Report 146\u003c\/p\u003e \u003cp\u003eTraffic Sources: Search Engine Optimization 147\u003c\/p\u003e \u003cp\u003eAdWords: Campaigns 149\u003c\/p\u003e \u003cp\u003eAdWords: Keyword Report 151\u003c\/p\u003e \u003cp\u003eAdWords: Matched Queries Report 152\u003c\/p\u003e \u003cp\u003eAdWords: Keyword Positions Report 153\u003c\/p\u003e \u003cp\u003eContent: Navigation Summary 154\u003c\/p\u003e \u003cp\u003eContent: Site Speed 156\u003c\/p\u003e \u003cp\u003eSite Search: Usage Report 157\u003c\/p\u003e \u003cp\u003eContent: In-Page Analytics 158\u003c\/p\u003e \u003cp\u003eUnderstanding Report Sampling 160\u003c\/p\u003e \u003cp\u003eSummary 162\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Implementing Google Analytics 163\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Getting Started: Initial Setup 165\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreating Your Google Analytics Account 166\u003c\/p\u003e \u003cp\u003eGeneral Account Information 168\u003c\/p\u003e \u003cp\u003eConfiguring Data-Sharing Settings 169\u003c\/p\u003e \u003cp\u003eAccepting the Terms of Service 169\u003c\/p\u003e \u003cp\u003eTagging Your Pages 170\u003c\/p\u003e \u003cp\u003eUnderstanding the Google Analytics Tracking Code 170\u003c\/p\u003e \u003cp\u003eDeploying the GATC—Tagging Pages 173\u003c\/p\u003e \u003cp\u003eBack Up: Keeping a Local Copy of Your Data 176\u003c\/p\u003e \u003cp\u003eUsing Accounts, Web Properties, and Profiles 179\u003c\/p\u003e \u003cp\u003eCreating a New Profile 180\u003c\/p\u003e \u003cp\u003eCreating a New Web Property 182\u003c\/p\u003e \u003cp\u003eCreating a New Account 183\u003c\/p\u003e \u003cp\u003eRoll-up Reporting 184\u003c\/p\u003e \u003cp\u003eChoosing between Roll-up Reporting and Multiple Profiles or Multiple Web Properties 186\u003c\/p\u003e \u003cp\u003eAgencies and Hosting Providers: Setting Up Client Accounts 186\u003c\/p\u003e \u003cp\u003eIntegrating with Your AdWords Data 188\u003c\/p\u003e \u003cp\u003eTesting after Enabling Auto-Tagging 191\u003c\/p\u003e \u003cp\u003eIntegrating with Your AdSense Data 192\u003c\/p\u003e \u003cp\u003eIntegrating with Your Webmaster Tools Data 194\u003c\/p\u003e \u003cp\u003eIntegrating with Feedburner 195\u003c\/p\u003e \u003cp\u003eTracking Mobile Visitors 198\u003c\/p\u003e \u003cp\u003eServer-Side Tracking for Mobile Sites 199\u003c\/p\u003e \u003cp\u003eCommon Pre-implementation Questions 200\u003c\/p\u003e \u003cp\u003eSummary 205\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Advanced Implementation 207\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e_trackPageview: \u003c\/i\u003ethe Google Analytics Workhorse 208\u003c\/p\u003e \u003cp\u003eTracking Unreadable URLs with Virtual Pageviews 209\u003c\/p\u003e \u003cp\u003eTracking File Downloads with Virtual Pageviews 211\u003c\/p\u003e \u003cp\u003eTracking Partially Completed Forms with Virtual Pageviews 212\u003c\/p\u003e \u003cp\u003eVirtual Pageviews versus Event Tracking 213\u003c\/p\u003e \u003cp\u003eTracking E-commerce Transactions 213\u003c\/p\u003e \u003cp\u003eCapturing Secure E-commerce Transactions 214\u003c\/p\u003e \u003cp\u003eTransactions via a Third-Party Payment Gateway 218\u003c\/p\u003e \u003cp\u003eWhat to Do When a Third-Party Gateway Does Not Allow Tracking 220\u003c\/p\u003e \u003cp\u003eTracking Negative Transactions 222\u003c\/p\u003e \u003cp\u003eCampaign Tracking 223\u003c\/p\u003e \u003cp\u003eAdding Campaign Parameters to Your Landing Page URLs 225\u003c\/p\u003e \u003cp\u003eCreating Custom Campaign Fields 234\u003c\/p\u003e \u003cp\u003eEvent Tracking 236\u003c\/p\u003e \u003cp\u003eSetting Up Event Tracking 237\u003c\/p\u003e \u003cp\u003eThe \u003ci\u003e_trackEvent \u003c\/i\u003eFunction 237\u003c\/p\u003e \u003cp\u003eDefining Your Event Reporting Structure 239\u003c\/p\u003e \u003cp\u003eTracking Flash Video and Animation as Events 243\u003c\/p\u003e \u003cp\u003eTracking Banners and Other Outgoing Links as Events 248\u003c\/p\u003e \u003cp\u003eTracking Mailto: Clicks as Events 249\u003c\/p\u003e \u003cp\u003eTracking Embedded Video from YouTube 249\u003c\/p\u003e \u003cp\u003eCustomizing the GATC 251\u003c\/p\u003e \u003cp\u003eSubdomain Tracking 252\u003c\/p\u003e \u003cp\u003eMultiple Domain Tracking 255\u003c\/p\u003e \u003cp\u003eControlling Time-Outs 260\u003c\/p\u003e \u003cp\u003eSetting Ignore Referrer Preferences 261\u003c\/p\u003e \u003cp\u003eSite Speed Sample Rate 262\u003c\/p\u003e \u003cp\u003eAnonymize IP Addresses 263\u003c\/p\u003e \u003cp\u003eSampling: Controlling Data Collection 264\u003c\/p\u003e \u003cp\u003eSummary 265\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Best Practices Configuration Guide 267\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInitial Configuration 268\u003c\/p\u003e \u003cp\u003eSetting the Default Page 268\u003c\/p\u003e \u003cp\u003eExcluding Unnecessary Parameters 269\u003c\/p\u003e \u003cp\u003eCurrency Setting 270\u003c\/p\u003e \u003cp\u003eEnabling E-commerce Reporting 270\u003c\/p\u003e \u003cp\u003eAdWords Cost Source Settings 271\u003c\/p\u003e \u003cp\u003eEnabling Site Search 271\u003c\/p\u003e \u003cp\u003eGoal Conversions and Funnels 273\u003c\/p\u003e \u003cp\u003eThe Importance of Defining Goals 274\u003c\/p\u003e \u003cp\u003eWhat Funnel Shapes Can Tell You 276\u003c\/p\u003e \u003cp\u003eThe Goal Setup Process 277\u003c\/p\u003e \u003cp\u003eThe Funnel Setup Process 282\u003c\/p\u003e \u003cp\u003eTracking Funnels for Which Every Step Has the Same URL 285\u003c\/p\u003e \u003cp\u003eWhy Segmentation is Important 286\u003c\/p\u003e \u003cp\u003eChoosing Advanced Segments versus Profile Filters 288\u003c\/p\u003e \u003cp\u003eProfile Segments: Segmenting Visitors Using Filters 289\u003c\/p\u003e \u003cp\u003eCreating a Profile Filter 290\u003c\/p\u003e \u003cp\u003eUnderstanding Filter Logic 292\u003c\/p\u003e \u003cp\u003eCustom Filters: Available Fields 293\u003c\/p\u003e \u003cp\u003eFive Common Profile Filters 295\u003c\/p\u003e \u003cp\u003eAssigning a Filter Order 303\u003c\/p\u003e \u003cp\u003eReport Segments: Segmenting Visitors Using Advanced Segments 303\u003c\/p\u003e \u003cp\u003eDefault Advanced Segments 304\u003c\/p\u003e \u003cp\u003eCustom Advanced Segments 306\u003c\/p\u003e \u003cp\u003eExample Custom Segments 307\u003c\/p\u003e \u003cp\u003eCreating Custom Intelligence Alerts 311\u003c\/p\u003e \u003cp\u003eSummary 313\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Google Analytics Customizations 315\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Customize an Existing Product? 316\u003c\/p\u003e \u003cp\u003eCustom Reports 317\u003c\/p\u003e \u003cp\u003eDay-on-Day Custom Report 317\u003c\/p\u003e \u003cp\u003eUnique Visitors by Page 320\u003c\/p\u003e \u003cp\u003eAffiliate Performance 321\u003c\/p\u003e \u003cp\u003eBetter AdWords 323\u003c\/p\u003e \u003cp\u003eManaging Custom Reports 323\u003c\/p\u003e \u003cp\u003eCustomizing the List of Recognized Search Engines 326\u003c\/p\u003e \u003cp\u003eMaking Search Engines Region-Specific 327\u003c\/p\u003e \u003cp\u003eAdding New Search Engines for SEO 329\u003c\/p\u003e \u003cp\u003eLabeling Visitors, Sessions, and Pages 330\u003c\/p\u003e \u003cp\u003eImplementing Custom Variables 333\u003c\/p\u003e \u003cp\u003eTracking Error Pages and Broken Links 336\u003c\/p\u003e \u003cp\u003eDifferentiating Pay-Per-Click Network Partners 340\u003c\/p\u003e \u003cp\u003eIn-Page Analytics: Differentiating Identical Links 344\u003c\/p\u003e \u003cp\u003eMatching Transactions to Specific Referral Data 345\u003c\/p\u003e \u003cp\u003eTracking Campaign Links to File Downloads 348\u003c\/p\u003e \u003cp\u003eChanging the Referrer Credited for a Goal Conversion 351\u003c\/p\u003e \u003cp\u003eIgnoring a Referrer for a Conversion 352\u003c\/p\u003e \u003cp\u003eRoll-up Reporting 353\u003c\/p\u003e \u003cp\u003eTracking Roll-up Transactions 353\u003c\/p\u003e \u003cp\u003eImplications of the Roll-up Technique 353\u003c\/p\u003e \u003cp\u003eImprovement Tip: Simplify with Pageview Roll-up 354\u003c\/p\u003e \u003cp\u003eSummary 355\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Using Visitor Data to Drive Website Improvement 357\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Focusing on Key Performance Indicators 359\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSetting Objectives and Key Results 360\u003c\/p\u003e \u003cp\u003eSelecting and Preparing KPIs 363\u003c\/p\u003e \u003cp\u003eWhat is a KPI? 363\u003c\/p\u003e \u003cp\u003ePreparing KPIs 365\u003c\/p\u003e \u003cp\u003ePresenting Your KPIs 367\u003c\/p\u003e \u003cp\u003ePresenting Hierarchical KPIs via Segmentation 370\u003c\/p\u003e \u003cp\u003eBenchmark Considerations 372\u003c\/p\u003e \u003cp\u003eKPI Examples by Job Role 373\u003c\/p\u003e \u003cp\u003eE-commerce Manager KPI Examples 374\u003c\/p\u003e \u003cp\u003eMarketer and Communication KPI Examples 381\u003c\/p\u003e \u003cp\u003eSocial Media KPI Examples 389\u003c\/p\u003e \u003cp\u003eContent Creator KPI Examples 391\u003c\/p\u003e \u003cp\u003eWebmaster KPI Examples 402\u003c\/p\u003e \u003cp\u003eUsing KPIs for Web 2.0 412\u003c\/p\u003e \u003cp\u003eWhy the Fuss about Web 2.0? 413\u003c\/p\u003e \u003cp\u003eSummary 415\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Real-World Tasks 417\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIdentify and Optimize Poor-Performing Pages 418\u003c\/p\u003e \u003cp\u003eUsing Landing Pages (Bounce Rates) 418\u003c\/p\u003e \u003cp\u003eFunnel Optimization Case Study 424\u003c\/p\u003e \u003cp\u003eMeasuring the Impact of Site Search 431\u003c\/p\u003e \u003cp\u003eThe Revenue Impact of Site Search 432\u003c\/p\u003e \u003cp\u003eSummary of Site Search Impact 436\u003c\/p\u003e \u003cp\u003eOptimizing Your Search Engine Marketing 437\u003c\/p\u003e \u003cp\u003eKeyword Discovery 437\u003c\/p\u003e \u003cp\u003eCampaign Optimization (AdWords) 440\u003c\/p\u003e \u003cp\u003eAttribution Optimization 445\u003c\/p\u003e \u003cp\u003eLanding Page Optimization and SEO 449\u003c\/p\u003e \u003cp\u003eAdWords Day Parting Optimization 455\u003c\/p\u003e \u003cp\u003eAdWords Ad Content Optimization 457\u003c\/p\u003e \u003cp\u003eMonetizing a Non-E-commerce Website 462\u003c\/p\u003e \u003cp\u003eApproach 1: Assign Goal Values Method 463\u003c\/p\u003e \u003cp\u003eApproach 2: Pseudo E-commerce Method 464\u003c\/p\u003e \u003cp\u003eTracking Offline Marketing 470\u003c\/p\u003e \u003cp\u003eUsing Vanity URLs to Track Offline Visitors 471\u003c\/p\u003e \u003cp\u003eUsing Coded URLs to Track Offline Visitors 475\u003c\/p\u003e \u003cp\u003eCombining with Search to Track Offline Visitors 478\u003c\/p\u003e \u003cp\u003eCombining with URL Shorteners 480\u003c\/p\u003e \u003cp\u003eCombining with Quick Response Codes 480\u003c\/p\u003e \u003cp\u003eSummary and Case Study 481\u003c\/p\u003e \u003cp\u003eAn Introduction to Google Website Optimizer 482\u003c\/p\u003e \u003cp\u003eCommon Misconceptions 483\u003c\/p\u003e \u003cp\u003eAMAT: Where Does Testing Fit? 484\u003c\/p\u003e \u003cp\u003eChoosing a Test Type 485\u003c\/p\u003e \u003cp\u003eGetting Started: Implementing a Multivariate Experiment 488\u003c\/p\u003e \u003cp\u003eCalyx Flowers: A Retail Multivariate Case Study 495\u003c\/p\u003e \u003cp\u003eYouTube: A Content-Publishing Multivariate Case Study 499\u003c\/p\u003e \u003cp\u003eSummary 502\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Integrating Google Analytics with Third-Party Applications 503\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExtracting Google Analytics Information 504\u003c\/p\u003e \u003cp\u003eImporting Data into Your CRM Using JavaScript 504\u003c\/p\u003e \u003cp\u003eImporting Data into Your CRM Using PHP 506\u003c\/p\u003e \u003cp\u003eWorking with the Google Analytics Core Reporting API 509\u003c\/p\u003e \u003cp\u003eHow to Use the Core Reporting API—the Basics 511\u003c\/p\u003e \u003cp\u003eExample Apps 518\u003c\/p\u003e \u003cp\u003eExample App Case Studies 522\u003c\/p\u003e \u003cp\u003eExcel and Spreadsheet Integration 522\u003c\/p\u003e \u003cp\u003eSurvey Tools: Voice of Customer Integration 526\u003c\/p\u003e \u003cp\u003eDemographics within Google Analytics 527\u003c\/p\u003e \u003cp\u003eCall Tracking with Google Analytics 529\u003c\/p\u003e \u003cp\u003eVideo on Demand Tracking with Google Analytics 531\u003c\/p\u003e \u003cp\u003eMobile App Tracking with Google Analytics 534\u003c\/p\u003e \u003cp\u003eIntegrating Website Optimizer with Google Analytics 538\u003c\/p\u003e \u003cp\u003eThe Integration Method 539\u003c\/p\u003e \u003cp\u003eSummary 542\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix A Regular Expression Overview 543\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding the Fundamentals 544\u003c\/p\u003e \u003cp\u003eRegex Examples 545\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix B Useful Tools 551\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTools to Help Audit Your GATC Deployment 552\u003c\/p\u003e \u003cp\u003eBrowser Add-ons 553\u003c\/p\u003e \u003cp\u003eGATC Plug-ins 555\u003c\/p\u003e \u003cp\u003eDesktop Helper Applications 555\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix C Recommended Further Reading 557\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBooks on Web Analytics and Related Areas 558\u003c\/p\u003e \u003cp\u003eWeb Resources 558\u003c\/p\u003e \u003cp\u003eBlog Roll for Web Analytics 559\u003c\/p\u003e \u003cp\u003eIndex 561\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":53186828697943,"sku":"9781118168448","price":26.4,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/advanced-web-metrics-with-google-analytics-9781118168448","provider":"Book Curl","version":"1.0","type":"link"}