{"product_id":"advanced-presentations-by-design-9781118347911","title":"Advanced Presentations by Design","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eBased on extensive research studies from the fields of communication, marketing, psychology, multimedia, and law, \u003ci\u003eAdvanced Presentations by Design, Second Edition\u003c\/i\u003e, provides fact-based answers to the most-often-asked questions about presentation design. The book shows how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts.\u003c\/p\u003e \u003cp\u003eThe book''s accessible 10-step Extreme PresentationTM method has been field-tested in organizations such as Microsoft, ExxonMobil, HJ Heinz, PayPal, and the Executive Office of the President of the United States. Written from the perspective of a marketer and business manager, this new edition offers practical, evidence-based advice for bringing focus to problems and overcoming challenges. The book offers practical guidelines for:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003e\u003cb\u003eStructuring Stories:\u0026lt;\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eForeword xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I: WHO? 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 1: AUDIENCE\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding What Types of Communication Will Be Most Effective for Your Audience 17\u003c\/p\u003e \u003cp\u003eStep 1: Identify the Communication Preferences of the Different Personality Types in Your Audience 17\u003c\/p\u003e \u003cp\u003eHow to Estimate Your Audience’s Personality Types 18\u003c\/p\u003e \u003cp\u003eHow to Match Your Presentation Design to Different Personality Types in the Same Audience 19\u003c\/p\u003e \u003cp\u003eAdditional Information About Your Audience 25\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II: WHAT? 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy You Should Have Specifi c Presentation Objectives 27\u003c\/p\u003e \u003cp\u003eWhy Discuss Problem Solving in a Book About Presentation Design 28\u003c\/p\u003e \u003cp\u003eWhy You Should Always Focus Your Presentation on an Audience Problem 28\u003c\/p\u003e \u003cp\u003eYou Do Need Evidence! 29\u003c\/p\u003e \u003cp\u003eThe Reality Principle: Show Concrete and Specific Data Whenever Possible 30\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 2: OBJECTIVE\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSetting a Measurable Objective for Your Presentation 33\u003c\/p\u003e \u003cp\u003eStep 2: Set Specific Objectives for What You Want Your Audience to Think and Do Differently After Your Presentation 33\u003c\/p\u003e \u003cp\u003eThe Typical—and Wrong—Way to Set Presentation Objectives 33\u003c\/p\u003e \u003cp\u003eDeveloping Effective Presentation Objectives 35\u003c\/p\u003e \u003cp\u003eThe Curse of the “Update” Presentation 37\u003c\/p\u003e \u003cp\u003eHow Do You Know Whether You Have Set the Right Objectives? 38\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 3: PROBLEM SOLUTION\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eArticulating the Audience’s Problem and Your Proposed Solution to It 39\u003c\/p\u003e \u003cp\u003eStep 3: Identify a Problem Your Audience Has That Your Presentation Will Contribute to Solving 39\u003c\/p\u003e \u003cp\u003eChoosing the Right Problem 40\u003c\/p\u003e \u003cp\u003eCrafting Your Solution 48\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 4: EVIDENCE\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMarshalling Your Evidence 57\u003c\/p\u003e \u003cp\u003eStep 4: List All the Information That You Think You May Need to Include in Your Presentation 57\u003c\/p\u003e \u003cp\u003eWhat Kinds of Evidence Should You Include? 57\u003c\/p\u003e \u003cp\u003eIs There Any Kind of Evidence That You Should Exclude? 61\u003c\/p\u003e \u003cp\u003eWhere Do You Find All This Evidence? 62\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III: HOW? 64\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePART IIIA: HOW TO TELL YOUR STORY 64\u003c\/p\u003e \u003cp\u003eFacts and Logic Alone Are Not Enough to Persuade Most People 64\u003c\/p\u003e \u003cp\u003eThe Importance of Storytelling 65\u003c\/p\u003e \u003cp\u003eEthical Persuasion 66\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 5: ANECDOTES\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAssembling the Anecdotes That Will Illustrate Your Evidence 67\u003c\/p\u003e \u003cp\u003eStep 5: Identify Brief Anecdotes That Highlight Your Most Important Points 67\u003c\/p\u003e \u003cp\u003eWhat Kinds of Stories Should You Use in Your Presentation? 67\u003c\/p\u003e \u003cp\u003eHow to Tell a Story Using the Seven Basic Plots 70\u003c\/p\u003e \u003cp\u003eWhere to Find Useful Stories 73\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 6: STORY\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSequencing Your Evidence 77\u003c\/p\u003e \u003cp\u003eStep 6: Sequence Your Information So That It Tells a Compelling Story 77\u003c\/p\u003e \u003cp\u003eThe Structure of All Effective Stories 79\u003c\/p\u003e \u003cp\u003eUsing the S.Co.R.E.™ Method to Sequence Your Evidence 82\u003c\/p\u003e \u003cp\u003eWhat to Do with What Doesn’t Fit into Your Storyline—The Role of the Appendix 91\u003c\/p\u003e \u003cp\u003ePART IIIB: HOW TO SHOW YOUR STORY 93\u003c\/p\u003e \u003cp\u003eShould You Use Visual Aids? 94\u003c\/p\u003e \u003cp\u003eShould You Use PowerPoint? 94\u003c\/p\u003e \u003cp\u003eShould Each Slide Have Seven Bullets and Seven Words Per Bullet? 96\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 7: VISUALS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eVisual Presentation Elements: Graphics, Charts, Color, Animation, and Fonts 99\u003c\/p\u003e \u003cp\u003eStep 7: Identify the Most Effective Graphical Elements to Use in Your Presentation 99\u003c\/p\u003e \u003cp\u003eWhat Kinds of Graphics Should You Use? 99\u003c\/p\u003e \u003cp\u003eShould You Use Clip Art? 100\u003c\/p\u003e \u003cp\u003eHow Do You Decide Which Type of Chart Will Best Communicate Your Data? 100\u003c\/p\u003e \u003cp\u003eWhich Type Fonts and Sizes Should You Use? 105\u003c\/p\u003e \u003cp\u003eShould You Use Bullet Points, Color, Animation, Transitions, or Animation? 105\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 8: LAYOUT\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLaying Out All the Elements of Your Presentation 109\u003c\/p\u003e \u003cp\u003eStep 8: Create Visuals That Communicate Your Information Concisely and Effectively 109\u003c\/p\u003e \u003cp\u003eHow to Lay Out Your Visuals So That They Grab the Audience’s Interest and Convey the Intended Message Persuasively 110\u003c\/p\u003e \u003cp\u003eHow to Decide Which Presentation Design Style to Use 113\u003c\/p\u003e \u003cp\u003eHow to Design Effective Ballroom Style Presentations 115\u003c\/p\u003e \u003cp\u003eHow to Design Effective Conference Room Style Presentations 115\u003c\/p\u003e \u003cp\u003eHow to Design Prezi Presentations 120\u003c\/p\u003e \u003cp\u003eWhen to Use Multiple Presentation Styles in the Same Presentation 121\u003c\/p\u003e \u003cp\u003eHow Much Detail to Put on Each Slide 122\u003c\/p\u003e \u003cp\u003eHow to Avoid Bad Detail (“Chartjunk”) 130\u003c\/p\u003e \u003cp\u003eHow Much Text to Put on Each Slide 132\u003c\/p\u003e \u003cp\u003eWhether to Combine Graphics and Text on the Same Slide 135\u003c\/p\u003e \u003cp\u003ePreparing to Lay Out Your Presentation 135\u003c\/p\u003e \u003cp\u003eHow to Draw Your Slides—and Where to Find Examples of Layouts That Pass the Squint Test 140\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART IV: WHO, AGAIN? 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 9: STAKEHOLDERS AND MEASUREMENT Satisfying Your Stakeholders and Measuring Success 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStep 9: Identify Any Potential Roadblocks to Achieving Your Objectives, and Make a Plan to Deal with Each 147\u003c\/p\u003e \u003cp\u003eStep 10: Decide How You Will Measure the Success of Your Presentation 147\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 10: CONCLUSION\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Scalability of the Extreme Presentation Method 151\u003c\/p\u003e \u003cp\u003eA Language and a Framework for Providing Effective Feedback 151\u003c\/p\u003e \u003cp\u003eContradicting Other Approaches to Presentation Design 152\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART V: APPENDICES 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAppendix A. Worksheets 157\u003c\/p\u003e \u003cp\u003eAppendix B. Extreme Presentation Makeover 163\u003c\/p\u003e \u003cp\u003eAppendix C. Thirty-Six Layouts That Pass the Squint Test 173\u003c\/p\u003e \u003cp\u003eAppendix D. Further Reading 177\u003c\/p\u003e \u003cp\u003eAppendix E: 1,000 Good Books 179\u003c\/p\u003e \u003cp\u003eReferences 181\u003c\/p\u003e \u003cp\u003eIndex 191\u003c\/p\u003e \u003cp\u003eAbout the Author 203\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406855086423,"sku":"9781118347911","price":52.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118347911.jpg?v=1730497354","url":"https:\/\/bookcurl.com\/products\/advanced-presentations-by-design-9781118347911","provider":"Book Curl","version":"1.0","type":"link"}