{"product_id":"adland-9780749476373","title":"Adland","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMark Tungate\u003c\/b\u003e is a British journalist based in Paris.  He is the author of six books about branding and marketing including \u003cb\u003eFashion Brands\u003c\/b\u003e and \u003cb\u003eThe Escape Industry\u003c\/b\u003e, both published by Kogan Page. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times.  He also has a weekly column in the French marketing journal \u003ci\u003eStrategies.\u003c\/i\u003e Alongside his writing, he heads the jury of the Epica Awards.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Immensely readable.\" * Sir Martin Sorrell, CEO, WPP *\u003cbr\u003e\"A terrific book: intelligently written and thoroughly researched. A must read for anyone interested in advertising.\" * Sir Alan Parker *\u003cbr\u003e\"A great story: full of character, fun and life.\" * Kevin Roberts, CEO Worldwide, Saatchi \u0026amp; Saatchi *\u003cbr\u003e\"The story of the best advertising, told with the accuracy of the best journalism and with the style of the best literature.\" * Washington Olivetto, President, W\/Brasil *\u003cbr\u003e\"Ambitious in scope, the book sustains the interest of readers without getting bogged down in detail.\" * Irish Times *\u003cbr\u003e\"Must-read for anyone interested in the advertising industry.\" * Editors’ Choice Summer 2013, Journal of Multidisciplinary Research *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: \tIntroduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: \tPioneers of persuasion;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tFrom propaganda to soap;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tMadison Avenue aristocracy;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tCreative revolutionaries;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tThe Chicago way;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tThe Brit pack;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tEighties extravagance;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tThe French connection;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tEuropean icons;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: \tMedia spins off;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: \tConsolidation incorporated;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: \tJapanese giants;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: \tThe alternatives;\u003c\/li\u003e\n\u003cli\u003eChapter - 14: \tDotcom boom and bust;\u003c\/li\u003e\n\u003cli\u003eChapter - 15: \tLatin spirit;\u003c\/li\u003e\n\u003cli\u003eChapter - 16: \tInternational outposts;\u003c\/li\u003e\n\u003cli\u003eChapter - 17: \tShooting stars;\u003c\/li\u003e\n\u003cli\u003eChapter - 18: \tControversy in Cannes;\u003c\/li\u003e\n\u003cli\u003eChapter - 19: \tNew frontiers;\u003c\/li\u003e\n\u003cli\u003eChapter - 20: \tThe agency of the future\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":51359144116567,"sku":"9780749476373","price":87.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749476373.jpg?v=1754123777","url":"https:\/\/bookcurl.com\/products\/adland-9780749476373","provider":"Book Curl","version":"1.0","type":"link"}