{"product_id":"achieving-longevity-9781442650299","title":"Achieving Longevity","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eStarting a business is hard, but keeping an established company going can be equally challenging. In the long run, every business will need to adapt to changing market conditions, technologies, and competitive environments. \u003cem\u003eAchieving Longevity\u003c\/em\u003e explains how to manage those changes through entrepreneurial thinking.\u003c\/p\u003e\u003cp\u003eAs Jim Dewald shows, the most successful companies thrive by establishing decision-making processes that constantly engage new opportunities, enabling the firm to quickly adapt to disruptive technologies and business models. They allow for tinkering and experimentation and strive to both exploit their competitive advantage today and explore new ideas that will give them an edge tomorrow.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAchieving Longevity\u003c\/em\u003e provides a framework for introducing the tools and culture necessary to foster entrepreneurial thinking, as well as advice on how to overcome common obstacles to corporate entrepreneurship. Drawing on Dr. Dewald’s own experience as an \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e'This book should be read by all managers, business faculty, and students... Essential.' -- D. W. Huffmire Choice Magazine vol 54:06:2017 \"Achieving Longevity makes a convincing argument that should bolster the courage of leaders who know they need to push their firms to greatness.\" -- Barry Silverstein Foreword Reviews, August 26, 2016\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction  PART 1 - CORPORATE ENTREPRENEURSHIP AND CORPORATE LONGEVITY   Chapter 1 Getting Started: Strategy, Entrepreneurship, and Longevity  Chapter 2 The Problem: Firms Fail  Chapter 3 Longevity: The Capacity to Change  Chapter 4 The 21st Century: A Time of Great Change?  PART II - ENTREPRENEURIAL THINKING AS A FOUNDATION TO CORPORATE LONGEVITY  Chapter 5 Entrepreneurial Thinking and the Human \"Dual-Core\"  Chapter 6 The Micro-Foundations of Entrepreneurial Motivation  Chapter 7 Creating the Entrepreneurial Organization  PART III - ENTREPRENEURIAL THINKING IN ACTION  Chapter 8 Dual-Core Processing at Work  Chapter 9 Barriers to Success  Chapter 10 Concluding Comments\u003c\/p\u003e","brand":"University of Toronto Press","offers":[{"title":"Default Title","offer_id":49408373358935,"sku":"9781442650299","price":26.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781442650299.jpg?v=1730502661","url":"https:\/\/bookcurl.com\/products\/achieving-longevity-9781442650299","provider":"Book Curl","version":"1.0","type":"link"}