{"product_id":"achieving-a-strategic-sales-focus-9780198706649","title":"Achieving a Strategic Sales Focus","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe main aim of this book is to consider how the sales function informs business strategy. The book considers how sales organisations are responding to increasing competition, more demanding customers and more complex selling environment, and offers discussions of some of the possible solutions to these challenges.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eSECTION 1: EXPLORING THE POSITIONING OF THE SALES FUNCTION; SECTION 2: SALES RELATIONSHIP WITH THE CUSTOMER; SECTION 3: SALES MANAGEMENT; SECTION 4: NEW FORMS OF SELLING","brand":"Oxford University Press, USA","offers":[{"title":"Default Title","offer_id":52083815612759,"sku":"9780198706649","price":37.52,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780198706649.jpg?v=1762203912","url":"https:\/\/bookcurl.com\/products\/achieving-a-strategic-sales-focus-9780198706649","provider":"Book Curl","version":"1.0","type":"link"}