{"product_id":"accountbased-marketing-9781398619159","title":"AccountBased Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eBev Burgess\u003c\/b\u003e is founder and Chief Executive at Inflexion Group, and is best known as a worldwide authority on Account-Based Marketing. She has held senior marketing roles at British Gas, Epson, Fujitsu and ITSMA, and since she first codified ABM in 2003, she has personally helped over 40 of the world's most influential firms accelerate account growth. Based near London, UK, she is also the author of \u003ci\u003e\u003cb\u003eA Practitioner's Guide to Account-Based Marketing\u003c\/b\u003e, \u003cb\u003eAccount Based\u003c\/b\u003e\u003c\/i\u003e\u003cb\u003e \u003ci\u003eGrowth\u003c\/i\u003e\u003c\/b\u003e and \u003ci\u003e\u003cb\u003eExecutive Engagement Strategies\u003c\/b\u003e\u003c\/i\u003e, all published by Kogan Page.","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":51039380767063,"sku":"9781398619159","price":87.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781398619159.jpg?v=1750943515","url":"https:\/\/bookcurl.com\/products\/accountbased-marketing-9781398619159","provider":"Book Curl","version":"1.0","type":"link"}