{"product_id":"access-to-asia-9781118919019","title":"Access to Asia","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eCreate meaningful relationships that translate to better business\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eAccess to Asia\u003c\/i\u003e presents a deeply insightful framework for today''s global business leaders and managers, whether traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai. Drawing from her extensive experience and global connections, author Sharon Schweitzer suggests that irrespective of their industry, everyone is essentially in the relationship business. Within Asia, building trust and inspiring respect are vital steps in developing business relationships that transcend basic contractual obligations. Readers will find in-the-trenches advice and stories from 80 regional experts in 10 countries, including China, Hong Kong, India, Japan, and Korea.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDiscover the unique eight-question framework that provides rich interview material and insight from respected cultural experts\u003c\/li\u003e \u003cli\u003eTrack cultural progress over time and highlight areas in need of improvement with \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eKirkus\u003c\/i\u003e *starred review*\u003c\/b\u003e\u003cbr\u003eThis outstanding guidebook plies the cultural waters of Asia and offers insider tips for developing successful business relationships.\u003c\/p\u003e \u003cp\u003eIntercultural consultant Schweitzer and consultant\/author Alexander (\u003ci\u003e# Thought Leadership Tweet\u003c\/i\u003e, 2012, etc.) have crafted an invaluable reference guide that is comprehensive and fascinating. Using a consistent approach, the authors offer details about 10 countries, including a historical overview, the names of heroes and sports figures, foods, business protocols, etiquette for socializing, and more. Each chapter also has an ingenious “self-awareness profile,” a simple one-to-six scale so the reader can gauge the nuances of certain cultural aspects. The authors map the scale to“the prevailing cultural preference”; in the case of doing business in Japan, for example, the cultural tendency is to be “highly formal” (six on the scale) rather than “very informal” (one on the scale). The ranking provides key intelligence to a businessperson in light of his or her own cultural bias. Interestingly, the authors begin with an overview of the United States of America, both to demonstrate the book’s framework as it relates to the subsequent countries and to offer guidance to readers who might wish to do business in the USA. The remainder of the book covers China, Hong Kong, India, Japan, Malaysia, Myanmar, the Philippines, Singapore, South Korea, and Taiwan. The insights offered could only be the result of a deep understanding of each country’s cultural attributes, so to validate the content, the authors wisely called upon numerous country experts, who are acknowledged in the back of the book. Details both broad and specific paint a rich, unique picture of each country. Readers learn, for instance, that in China, “decisions are made as a group rather than individually.” In Japan, “gifts (\u003ci\u003eomiyage\u003c\/i\u003e, or honorable presents) are a crucial element and expected on almost all business occasions.” In the Philippines, personal hygiene is vital because “Filipinos shower several times a day.”\u003c\/p\u003e \u003cp\u003eBeautifully constructed and expertly written in straightforward language; will make it far easier for anyone to navigate the cultural differences of doing business in Asia.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword xiii\u003c\/p\u003e \u003cp\u003eAbout the Authors xv\u003c\/p\u003e \u003cp\u003eAcknowledgments xvii\u003c\/p\u003e \u003cp\u003eIntroduction xix\u003c\/p\u003e \u003cp\u003eA Journey of Passion xx\u003c\/p\u003e \u003cp\u003eFrom Etiquette to Intercultural Exchange xx\u003c\/p\u003e \u003cp\u003eA Questioning Framework xxi\u003c\/p\u003e \u003cp\u003eWhy These Asian Countries? xxi\u003c\/p\u003e \u003cp\u003eHow This Book Is Structured xxii\u003c\/p\u003e \u003cp\u003eSelf-Awareness Profiles xxii\u003c\/p\u003e \u003cp\u003eBusiness Is Relationships xxiii\u003c\/p\u003e \u003cp\u003eFrom Theory to Practice xxiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 A Question of Culture 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy This? Why Now? 6\u003c\/p\u003e \u003cp\u003eWho Are “Americans”? 7\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Exploring Country Cultures 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThinking Is Not Universal 11\u003c\/p\u003e \u003cp\u003eRelationships Are Dynamic 12\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 United States of America\u003c\/b\u003e \u003cb\u003e27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 28\u003c\/p\u003e \u003cp\u003eQuiz 28\u003c\/p\u003e \u003cp\u003eCountry Basics 29\u003c\/p\u003e \u003cp\u003eEtiquette, and Customs 34\u003c\/p\u003e \u003cp\u003eEight-Question Framework 43\u003c\/p\u003e \u003cp\u003eCultural Summary 52\u003c\/p\u003e \u003cp\u003eSelf-Awareness Profile 52\u003c\/p\u003e \u003cp\u003eThe Journey Continues . . . 53\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Overview of Concepts and Terms 55\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 China 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 68\u003c\/p\u003e \u003cp\u003eQuiz 69\u003c\/p\u003e \u003cp\u003eCountry Basics 69\u003c\/p\u003e \u003cp\u003eBusiness Culture, Etiquette, and Customs 75\u003c\/p\u003e \u003cp\u003eEight-Question Framework 84\u003c\/p\u003e \u003cp\u003eCultural Summary 93\u003c\/p\u003e \u003cp\u003eSelf-Awareness Profile 93\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Hong Kong 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 98\u003c\/p\u003e \u003cp\u003eQuiz 99\u003c\/p\u003e \u003cp\u003eCountry Basics 99\u003c\/p\u003e \u003cp\u003eBusiness Culture, Etiquette, and Customs 104\u003c\/p\u003e \u003cp\u003eEight-Question Framework 113\u003c\/p\u003e \u003cp\u003eCultural Summary 120\u003c\/p\u003e \u003cp\u003eSelf-Awareness Profile 121\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 India 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 124\u003c\/p\u003e \u003cp\u003eQuiz 125\u003c\/p\u003e \u003cp\u003eCountry Basics 125\u003c\/p\u003e \u003cp\u003eBusiness Culture, Etiquette, and Customs 131\u003c\/p\u003e \u003cp\u003eEight-Question Framework 139\u003c\/p\u003e \u003cp\u003eCultural Summary 147\u003c\/p\u003e \u003cp\u003eSelf-Awareness Profile 147\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Japan 151\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 152\u003c\/p\u003e \u003cp\u003eQuiz 153\u003c\/p\u003e \u003cp\u003eCountry Basics 153\u003c\/p\u003e \u003cp\u003eBusiness Culture, Etiquette, and Customs 159\u003c\/p\u003e \u003cp\u003eEight-Question Framework 167\u003c\/p\u003e \u003cp\u003eCultural Summary 177\u003c\/p\u003e \u003cp\u003eSelf-Awareness Profile 177\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Malaysia 181\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 182\u003c\/p\u003e \u003cp\u003eQuiz 182\u003c\/p\u003e \u003cp\u003eCountry Basics 183\u003c\/p\u003e \u003cp\u003eBusiness Culture, Etiquette, and Customs 188\u003c\/p\u003e \u003cp\u003eEight-Question Framework 198\u003c\/p\u003e \u003cp\u003eCultural Summary 205\u003c\/p\u003e \u003cp\u003eSelf-Awareness Profile 206\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Myanmar 209\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 210\u003c\/p\u003e \u003cp\u003eQuiz 211\u003c\/p\u003e \u003cp\u003eCountry Basics 211\u003c\/p\u003e \u003cp\u003eBusiness Culture, Etiquette, and Customs 217\u003c\/p\u003e \u003cp\u003eEight-Question Framework 225\u003c\/p\u003e \u003cp\u003eCultural Summary 233\u003c\/p\u003e \u003cp\u003eSelf-Awareness Profile 233\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 The Philippines 237\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 238\u003c\/p\u003e \u003cp\u003eQuiz 239\u003c\/p\u003e \u003cp\u003eCountry Basics 239\u003c\/p\u003e \u003cp\u003eBusiness Culture, Etiquette, and Customs 245\u003c\/p\u003e \u003cp\u003eEight-Question Framework 252\u003c\/p\u003e \u003cp\u003eCultural Summary 258\u003c\/p\u003e \u003cp\u003eSelf-Awareness Profile 259\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Singapore 261\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 262\u003c\/p\u003e \u003cp\u003eQuiz 262\u003c\/p\u003e \u003cp\u003eCountry Basics 263\u003c\/p\u003e \u003cp\u003eBusiness Culture, Etiquette, and Customs 269\u003c\/p\u003e \u003cp\u003eEight-Question Framework 276\u003c\/p\u003e \u003cp\u003eCultural Summary 282\u003c\/p\u003e \u003cp\u003eSelf-Awareness Profile 283\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 South Korea 285\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 286\u003c\/p\u003e \u003cp\u003eQuiz 287\u003c\/p\u003e \u003cp\u003eCountry Basics 287\u003c\/p\u003e \u003cp\u003eBusiness Culture, Etiquette, and Customs 293\u003c\/p\u003e \u003cp\u003eEight-Question Framework 303\u003c\/p\u003e \u003cp\u003eCultural Summary 309\u003c\/p\u003e \u003cp\u003eSelf-Awareness Profile 310\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 Taiwan 313\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 314\u003c\/p\u003e \u003cp\u003eQuiz 315\u003c\/p\u003e \u003cp\u003eCountry Basics 315\u003c\/p\u003e \u003cp\u003eBusiness Culture, Etiquette, and Customs 321\u003c\/p\u003e \u003cp\u003eEight-Question Framework 329\u003c\/p\u003e \u003cp\u003eCultural Summary 336\u003c\/p\u003e \u003cp\u003eSelf-Awareness Profile 336\u003c\/p\u003e \u003cp\u003eChapter 15 Summary 339\u003c\/p\u003e \u003cp\u003eBibliography 343\u003c\/p\u003e \u003cp\u003eBooks 343\u003c\/p\u003e \u003cp\u003eOnline Resources 348\u003c\/p\u003e \u003cp\u003eContributors 351\u003c\/p\u003e \u003cp\u003eIndex 359\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406946771287,"sku":"9781118919019","price":19.54,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/access-to-asia-9781118919019","provider":"Book Curl","version":"1.0","type":"link"}