{"product_id":"academic-entrepreneurship-9781118859087","title":"Academic Entrepreneurship","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe pathway to bringing laboratory discoveries to market is poorly understood and generally new to many academics. This book serves as an easy-to-read roadmap for translating technology to a product launch  guiding university faculty and graduate students on launching a start-up company.\u003cbr\u003e\u003cbr\u003e Addresses a growing trend of academic faculty commercializing their discoveries, especially those supported by the National Science Foundation and National Institutes of Health\u003cbr\u003e Offers faculty a pathway and easy-to-follow steps towards determining whether their discovery \/ idea \/ technology is viable from a business perspective, as well as how to execute the necessary steps to create and launch a start-up company\u003cbr\u003e Has a light-hearted and accessible style of a step-by-step guide to help graduate students, post-docs, and faculty learn how to go about spinning out their research from the lab\u003cbr\u003e Includes interviews by faculty in the disciplines of materials science, pharmaceuticals\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eDedication ix\u003c\/p\u003e \u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003eAbout the Author xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 So, You Have a Game\u003c\/b\u003e\u003cb\u003e-\u003c\/b\u003e\u003cb\u003eChanging Discovery\u003c\/b\u003e\u003cb\u003e…\u003c\/b\u003e\u003cb\u003e Congratulations! 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBrief Review of Academic Entrepreneurship 3\u003c\/p\u003e \u003cp\u003eState of University Technology Transfer 5\u003c\/p\u003e \u003cp\u003eStudy of Academic Entrepreneurship 7\u003c\/p\u003e \u003cp\u003eAcademic Start-Ups Are “Early Stage” 8\u003c\/p\u003e \u003cp\u003eOverview of the Process 13\u003c\/p\u003e \u003cp\u003eSummary 18\u003c\/p\u003e \u003cp\u003eReferences 18\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Now What? Protect Your Intellectual Property 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTypes of Intellectual Property 22\u003c\/p\u003e \u003cp\u003ePatent 22\u003c\/p\u003e \u003cp\u003eTrademark or Service Mark 23\u003c\/p\u003e \u003cp\u003eCopyright 23\u003c\/p\u003e \u003cp\u003eTrade Secret 23\u003c\/p\u003e \u003cp\u003ePatenting and Public Disclosure Considerations 25\u003c\/p\u003e \u003cp\u003eUniversity Patenting Process 27\u003c\/p\u003e \u003cp\u003eThe Anatomy of a Patent 34\u003c\/p\u003e \u003cp\u003eHow to Read a Patent 42\u003c\/p\u003e \u003cp\u003eSummary 43\u003c\/p\u003e \u003cp\u003eReferences 43\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Are They Buying What You\u003c\/b\u003e\u003cb\u003e’\u003c\/b\u003e\u003cb\u003ere Selling? The Search Phase 45\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExample 48\u003c\/p\u003e \u003cp\u003eExample 51\u003c\/p\u003e \u003cp\u003eThe Value Proposition 54\u003c\/p\u003e \u003cp\u003eSummary 56\u003c\/p\u003e \u003cp\u003eReference 56\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Friend or Foe: The Tech Transfer Office and Licensing 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLicense Agreements with Existing Corporations 58\u003c\/p\u003e \u003cp\u003eExample 58\u003c\/p\u003e \u003cp\u003eUniversity IP Licenses to Start-Ups 62\u003c\/p\u003e \u003cp\u003eSummary 70\u003c\/p\u003e \u003cp\u003eReferences 71\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Proof\u003c\/b\u003e\u003cb\u003e-\u003c\/b\u003e\u003cb\u003eof\u003c\/b\u003e\u003cb\u003e-\u003c\/b\u003e\u003cb\u003eConcept Centers: Bridging the Innovation Gap 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProof-of-Concept Centers (POCCs) 77\u003c\/p\u003e \u003cp\u003eSBIR\/STTR Programs 83\u003c\/p\u003e \u003cp\u003eSummary 86\u003c\/p\u003e \u003cp\u003eReferences 86\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Start\u003c\/b\u003e\u003cb\u003e-\u003c\/b\u003e\u003cb\u003eUp Management: You\u003c\/b\u003e\u003cb\u003e’\u003c\/b\u003e\u003cb\u003eve Got to Kiss a Lot of Frogs\u003c\/b\u003e\u003cb\u003e…\u003c\/b\u003e\u003cb\u003e 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFounders Term Sheet for RegenLive 99\u003c\/p\u003e \u003cp\u003eManagement Structure 102\u003c\/p\u003e \u003cp\u003eDirectors (Board of Directors) 102\u003c\/p\u003e \u003cp\u003eBoard of Advisors 105\u003c\/p\u003e \u003cp\u003eConsultants 105\u003c\/p\u003e \u003cp\u003eSubcontractors 106\u003c\/p\u003e \u003cp\u003eEmployees 108\u003c\/p\u003e \u003cp\u003eSummary 110\u003c\/p\u003e \u003cp\u003eReferences 111\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Graduate Students and Postdocs, Start Up Your Career 113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 113\u003c\/p\u003e \u003cp\u003eWhy Do It? 114\u003c\/p\u003e \u003cp\u003eChallenges and Opportunities Spinning Out from the University for Students 116\u003c\/p\u003e \u003cp\u003eFaculty Member Participation 119\u003c\/p\u003e \u003cp\u003eFaculty Member Not Participating 122\u003c\/p\u003e \u003cp\u003eNone of the Above 123\u003c\/p\u003e \u003cp\u003eFormal Education 123\u003c\/p\u003e \u003cp\u003eBusiness Plan Competitions…Not Just for Undergrads 125\u003c\/p\u003e \u003cp\u003eConclusion 126\u003c\/p\u003e \u003cp\u003eReferences 127\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Incubators and Accelerators: It\u003c\/b\u003e\u003cb\u003e’\u003c\/b\u003e\u003cb\u003es Time to Move Out 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIncubators 130\u003c\/p\u003e \u003cp\u003eAccelerators 136\u003c\/p\u003e \u003cp\u003eSummary 140\u003c\/p\u003e \u003cp\u003eReferences 140\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Do You Believe in Angels? Financing Your Company 143\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBusiness Plan 143\u003c\/p\u003e \u003cp\u003eFinding Investors 149\u003c\/p\u003e \u003cp\u003eFriends and Family 150\u003c\/p\u003e \u003cp\u003eLocal Incubators\/Accelerators 150\u003c\/p\u003e \u003cp\u003eEconomic Development Organizations 151\u003c\/p\u003e \u003cp\u003eIndividual Angels 151\u003c\/p\u003e \u003cp\u003eAngel Investor Groups or Networks 153\u003c\/p\u003e \u003cp\u003eCorporate Investors 154\u003c\/p\u003e \u003cp\u003eCrowdfunding 155\u003c\/p\u003e \u003cp\u003eEquity Crowdfunding 157\u003c\/p\u003e \u003cp\u003eAcademic Crowdfunding 160\u003c\/p\u003e \u003cp\u003eVenture Capital 162\u003c\/p\u003e \u003cp\u003eUniversity Venture Capital 165\u003c\/p\u003e \u003cp\u003eSample Problem 168\u003c\/p\u003e \u003cp\u003eBuilding and Expanding Value for the Academic Founder 171\u003c\/p\u003e \u003cp\u003eSummary 174\u003c\/p\u003e \u003cp\u003eReferences 175\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Your Roadmap: Avoid the Potholes 177\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow to Create a Successful Company 183\u003c\/p\u003e \u003cp\u003eExample 1: Uber 183\u003c\/p\u003e \u003cp\u003eThe Concept 183\u003c\/p\u003e \u003cp\u003eMarket Research 183\u003c\/p\u003e \u003cp\u003eIntellectual Property 184\u003c\/p\u003e \u003cp\u003eProof of Concept 184\u003c\/p\u003e \u003cp\u003eThe Team 184\u003c\/p\u003e \u003cp\u003eFinancing 184\u003c\/p\u003e \u003cp\u003eChallenges for Uber 185\u003c\/p\u003e \u003cp\u003eExample 2: Genentech 185\u003c\/p\u003e \u003cp\u003eDiscovery 186\u003c\/p\u003e \u003cp\u003eIntellectual Property 186\u003c\/p\u003e \u003cp\u003eThe Team 187\u003c\/p\u003e \u003cp\u003eMarket Research 187\u003c\/p\u003e \u003cp\u003eFinancing 188\u003c\/p\u003e \u003cp\u003eSummary and Going Forward to Your Successful Venture 190\u003c\/p\u003e \u003cp\u003eReferences 191\u003c\/p\u003e \u003cp\u003eSuggested Reading 193\u003c\/p\u003e \u003cp\u003eKey Terms 195\u003c\/p\u003e \u003cp\u003eIndex 199\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406936285527,"sku":"9781118859087","price":999.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/academic-entrepreneurship-9781118859087","provider":"Book Curl","version":"1.0","type":"link"}