{"product_id":"a-scientists-guide-to-talking-with-the-media-9780813538587","title":"A Scientists Guide To Talking With The Media","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eProvides tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. Suitable for scientists, this book shows how it is possible for the discoveries that hibernate in lecture halls and academic journals to reach a broader audience in a way that is accurate and effective.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis is an invaluable guide for scientists seeking to learn how to better communicate with - and through - the media. The book gives the kind of insight into news operations that will allow researchers to better understand the process and to feel more comfortable talking with reporters. And the timing is just right - now more than ever we need an improved public understanding of science and the way it affects our lives. - Deborah Blum, 1992 Pulitzer Prize winner for beat reporting on primate research\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgments\u003cbr\u003e Introduction\u003cbr\u003e Chapter 1. We Need to Talk\u003cbr\u003e Chapter 2. Hope for the Best, Prepare for the Worst\u003cbr\u003e Chapter 3. Why Reporters Do What They Do\u003cbr\u003e Chapter 4. Do You Hear What You're Saying?\u003cbr\u003e Chapter 5. Mastering the Interview\u003cbr\u003e Chapter 6. A Reporter's Most Trusted Source: You\u003cbr\u003e Chapter 7. Choosing the Right Communication Tools\u003cbr\u003e Chapter 8. The Scientist as Celebrity and Activist\u003cbr\u003e Notes\u003cbr\u003e Resources\u003cbr\u003e Index","brand":"MW - Rutgers University Press","offers":[{"title":"Default Title","offer_id":51742322917719,"sku":"9780813538587","price":25.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780813538587.jpg?v=1758384272","url":"https:\/\/bookcurl.com\/products\/a-scientists-guide-to-talking-with-the-media-9780813538587","provider":"Book Curl","version":"1.0","type":"link"}