{"product_id":"a-primer-on-partial-least-squares-structural-equation-modeling-plssem-9781483377445","title":"A Primer on Partial Least Squares Structural","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eWith applications using SmartPLS the primary software used in partial least squares structural equation modeling (PLS-SEM)this practical guide provides concise instructions on how to use this evolving statistical technique to conduct research and obtain solutions. Featuring the latest research, new examples, and expanded discussions throughout, the \u003cstrong\u003eSecond Edition\u003c\/strong\u003e is designed to be easily understood by those with limited statistical and mathematical training who want to pursue research opportunities in new ways.\u003cbr\u003e  \u003cem\u003e\u003cbr\u003e  Please note that all examples in this Second Edition use SmartPLS 3. \u003c\/em\u003e\u003cem\u003eTo access this software, please visit\u003c\/em\u003e\u003cem\u003e\u003c\/em\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"A text that students will find easy to read and enjoyable.\" -- Toni M. Somers\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eChapter 1: An Introduction to Structural Equation Modeling    What Is Structural Equation Modeling?    Considerations in Using Structural Equation Modeling    Structural Equation Modeling With Partial Least Squares Path Modeling    PLS-SEM, CB-SEM, and Regressions Based on Sum Scores    Organization of Remaining Chapters Chapter 2: Specifying the Path Model and Examining Data    Stage 1: Specifying the Structural Model    Stage 2: Specifying the Measurement Models    Stage 3: Data Collection and Examination    Case Study Illustration: Specifying the PLS-SEM Model    Path Model Creation Using the SmartPLS Software Chapter 3: Path Model Estimation    Stage 4: Model Estimation and the PLS-SEM Algorithm    Case Study Illustration: PLS Path Model Estimation (Stage 4) Chapter 4: Assessing PLS-SEM Results Part I: Evaluation of Reflective Measurement Models    Overview of Stage 5: Evaluation of Measurement Models    Stage 5a: Assessing Results of Reflective Measurement Models    Case Study Illustration—Reflective Measurement Models    Running the PLS-SEM Algorithm    Reflective Measurement Model Evaluation Chapter 5: Assessing PLS-SEM Results Part II: Evaluation of the Formative Measurement Models    Stage 5b: Assessing Results of Formative Measurement Models    Bootstrapping Procedure    Bootstrap Confidence Intervals    Case Study Illustration—Evaluation of Formative Measurement Models Chapter 6: Assessing PLS-SEM Results Part III: Evaluation of the Structural Model    Stage 6: Assessing PLS-SEM Structural Model Results    Case Study Illustration—How Are PLS-SEM Structural Model Results Reported? Chapter 7: Mediator and Moderator Analysis    Mediation    Moderation Chapter 8: Outlook on Advanced Methods    Importance-Performance Map Analysis    Hierarchical Component Models    Confirmatory Tetrad Analysis    Dealing With Observed and Unobserved Heterogeneity    Consistent Partial Least Squares","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":50051529015639,"sku":"9781483377445","price":55.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781483377445.jpg?v=1740362614","url":"https:\/\/bookcurl.com\/products\/a-primer-on-partial-least-squares-structural-equation-modeling-plssem-9781483377445","provider":"Book Curl","version":"1.0","type":"link"}