{"product_id":"a-pocket-guide-to-business-for-engineers-and-surveyors-9780471758495","title":"A Pocket Guide to Business for Engineers and","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eConcise, practical advice on developing important business skills. Written by a professional engineer and licensed land surveyor with over 30 years of first hand experience running his own small business. Supplements skills not thoroughly taught in the current engineer or surveyor education.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Provides clear tutorials on expanding basic business knowledge, managing employees, marketing products and services, understanding the legal and financial aspects of a company, maintaining a professional image and communicating with confidence.\" (\u003ci\u003eBook News\u003c\/i\u003e, December 2009)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Professionalism \u0026amp; Business 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is a Professional Surveyor or Engineer?  2\u003c\/p\u003e \u003cp\u003eThe Dual Career Path 7\u003c\/p\u003e \u003cp\u003eBeing an Entrepreneur versus Climbing the Corporate Ladder 9\u003c\/p\u003e \u003cp\u003eTypes of Business Organizations and Their Structure 11\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Managing Yourself 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Personal Quiz 18\u003c\/p\u003e \u003cp\u003eParadigms 19\u003c\/p\u003e \u003cp\u003ePrinciples 22\u003c\/p\u003e \u003cp\u003eMaslow’s Hierarchy of Needs 23\u003c\/p\u003e \u003cp\u003eTheory X \u0026amp; Y 25\u003c\/p\u003e \u003cp\u003eTime Management 27\u003c\/p\u003e \u003cp\u003eInterruptions 32\u003c\/p\u003e \u003cp\u003eProcrastination 34\u003c\/p\u003e \u003cp\u003eSo What Is Personal Productivity Anyway? 36\u003c\/p\u003e \u003cp\u003eSo What’s the Big Deal about Increasing Productivity? 38\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Communications 41\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDifferent Types of Communications 42\u003c\/p\u003e \u003cp\u003eThe Communications Model \u0026amp; Managerial Effectiveness 43\u003c\/p\u003e \u003cp\u003eListening 45\u003c\/p\u003e \u003cp\u003eSpeaking 48\u003c\/p\u003e \u003cp\u003eWritten Communication 60\u003c\/p\u003e \u003cp\u003eRoadblocks to Effective Communication 70\u003c\/p\u003e \u003cp\u003eAvoiding Roadblocks to Effective Communications 71\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Leaders, Managers, \u0026amp; Motivation 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMotivation 75\u003c\/p\u003e \u003cp\u003eLeadership 81\u003c\/p\u003e \u003cp\u003eSummary 94\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Project Management 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAn Introduction to Project Management as a System 96\u003c\/p\u003e \u003cp\u003ePitfalls of No Project Management 101\u003c\/p\u003e \u003cp\u003eHow Did I Get to Be a PM Anyway? 103\u003c\/p\u003e \u003cp\u003eWhy Is PM Necessary? 104\u003c\/p\u003e \u003cp\u003eThe Project Life Cycle 106\u003c\/p\u003e \u003cp\u003ePlanning, Organizing, \u0026amp; Implementing Your Projects 109\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Ethics \u0026amp; Professionals 135\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 135\u003c\/p\u003e \u003cp\u003eAn Ethical Dilemma 136\u003c\/p\u003e \u003cp\u003eExamples of Unethical Behavior 138\u003c\/p\u003e \u003cp\u003eProfessional versus Nonprofessional Ethics 140\u003c\/p\u003e \u003cp\u003eValues \u0026amp; Morals 142\u003c\/p\u003e \u003cp\u003eEthical Obligations to Others 145\u003c\/p\u003e \u003cp\u003eCodes of Ethics 148\u003c\/p\u003e \u003cp\u003eEnforceability of Codes of Ethics 151\u003c\/p\u003e \u003cp\u003eThe Role of Mentoring 152\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Basics of Financial Accounting \u0026amp; Analysis for Managers 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 155\u003c\/p\u003e \u003cp\u003eAccounting Basics 158\u003c\/p\u003e \u003cp\u003eIncome \u0026amp; Income Statements 164\u003c\/p\u003e \u003cp\u003eThe Balance Sheet—A Snapshot in Time 169\u003c\/p\u003e \u003cp\u003eCapital Sources 175\u003c\/p\u003e \u003cp\u003eBudgets 177\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Legal Issues 191\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 191\u003c\/p\u003e \u003cp\u003eDefinitions 192\u003c\/p\u003e \u003cp\u003eThe Legal System 194\u003c\/p\u003e \u003cp\u003eBasics of Tort Law 203\u003c\/p\u003e \u003cp\u003eProfessional Liability 205\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Marketing Professional Services 211\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 211\u003c\/p\u003e \u003cp\u003eHow Do Surveyors and Engineers Get Work? 212\u003c\/p\u003e \u003cp\u003eThe Selection Process—Different Strokes for Different Folks 213\u003c\/p\u003e \u003cp\u003eWhat’s the Difference between Marketing, Advertising, and Sales? 216\u003c\/p\u003e \u003cp\u003eThe Market Planning Process 219\u003c\/p\u003e \u003cp\u003eProspecting 229\u003c\/p\u003e \u003cp\u003eMaintenance Marketing \u0026amp; Cross-Selling 232\u003c\/p\u003e \u003cp\u003eInterviews \u0026amp; Presentations 232\u003c\/p\u003e \u003cp\u003eScope of Work 238\u003c\/p\u003e \u003cp\u003eNegotiating the Agreement 241\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Ownership Transition 245\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 245\u003c\/p\u003e \u003cp\u003eThe Leadership Development Plan 246\u003c\/p\u003e \u003cp\u003ePlanning for Ownership Transition—Exploring the Options 248\u003c\/p\u003e \u003cp\u003eBibliography 269\u003c\/p\u003e \u003cp\u003eIndex 271\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49525409087831,"sku":"9780471758495","price":64.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471758495.jpg?v=1731860406","url":"https:\/\/bookcurl.com\/products\/a-pocket-guide-to-business-for-engineers-and-surveyors-9780471758495","provider":"Book Curl","version":"1.0","type":"link"}