{"product_id":"a-novel-marketplace-9780812242072","title":"A Novel Marketplace","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAnalyzing novels such as The Sheltering Sky, Fahrenheit 451, and Peyton Place, Evan Brier reveals how novelists and the book trade positioned their works as antidotes to mid-twentieth-century mass culture, even as new partnerships between publishers and mass-culture institutions contributed to the success of these writings.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"\u003ci\u003eA Novel Marketplace\u003c\/i\u003e will contribute significantly to the revision of our understanding of '50s fiction production in the United States. Evan Brier has written an impressive work to which readers will turn for much-needed elucidation and instruction on a topic that helps to galvanize the historical study of mid-twentieth-century fiction.\" * Gordon Hutner, University of Illinois at Urbana-Champaign *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction: Selling the Novel in the Age of Mass Culture\u003cbr\u003e Chapter 1. Constructing the Postwar Art Novel: The Making and Marketing of \u003ci\u003eThe Sheltering Sky\u003c\/i\u003e\u003cbr\u003e Chapter 2. The \"Incalculable Value of Reading\": \u003ci\u003eFahrenheit 451\u003c\/i\u003e and the Paperback Assault on Mass Culture\u003cbr\u003e Chapter 3. Synergy and the Novelist: Simon \u0026amp; Schuster; Time, Inc.; and \u003ci\u003eThe Man in the Gray Flannel Suit\u003c\/i\u003e\u003cbr\u003e Chapter 4. From Novel to Blockbuster: \u003ci\u003ePeyton Place\u003c\/i\u003e and the Narrative of Cultural Decline\u003cbr\u003e Chapter 5. 1959 and Beyond: Mergers, Acquisitions, and Norman Mailer\u003cbr\u003e Epilogue: Novels Today: Oprah Winfrey, Jonathan Franzen, and the Long Tail\u003cbr\u003e Notes\u003cbr\u003e Works Cited\u003cbr\u003e Index\u003cbr\u003e Acknowledgments\u003c\/p\u003e","brand":"University of Pennsylvania Press","offers":[{"title":"Default Title","offer_id":49405715317079,"sku":"9780812242072","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780812242072.jpg?v=1730493377","url":"https:\/\/bookcurl.com\/products\/a-novel-marketplace-9780812242072","provider":"Book Curl","version":"1.0","type":"link"}