{"product_id":"a-new-semiotics-9780367408435","title":"A New Semiotics","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eA New Semiotics \u003c\/em\u003eis an introductory guide to the field of semiotics. Assuming no prior knowledge of semiotics, this accessible text takes a fresh look at semiotics and suggests that many of the forebears and many contemporary contributors to semiotics have misconstrued the nature of their work.\u003c\/p\u003e\u003cp\u003eThe authors start off by asking What is semiotics?' and go on to outline a journey towards a new semiotics. It offers a clearer way forward out of the prison of complexity invented by the fathers of contemporary semioticsPeirce and Saussure. Each chapter ends with a summary, exercises and discussion points for students, and further reading.\u003c\/p\u003e\u003cp\u003eThis is the ideal text for introductory courses in semiotics within linguistics, communication studies, visual arts and related areas.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eA New Semiotics\u003c\/i\u003e continues the journey started by David Sless with\u003ci\u003e Learning and Visual Communication\u003c\/i\u003e, 1981 and \u003ci\u003eIn Search of Semiotics\u003c\/i\u003e, 1986.\u003c\/p\u003e\u003cp\u003eFrom reviews of \u003cem\u003eIn Search of Semiotics\u003c\/em\u003e:\u003c\/p\u003e\u003cp\u003e\"\u003cem\u003eIn Search of Semiotics\u003c\/em\u003e is an important book. It is a controversial book. It may even interrupt some of the more impenetrable forms of semiotics that terrify students and academics alike.\"\u003c\/p\u003e\u003cp\u003e\u003cb\u003e-- Keyan G Tomaselli\u003c\/b\u003e, The University of Johannesburg and the University of KwaZulu-Natal\u003c\/p\u003e\u003cp\u003e\"David [Sless] was one of the first to write clearly and accessibly about cultural semiotics: he argues fluently and provocatively, taking us on a lively intellectual journey that is far easier for readers to follow than most other books on the subject at the time.\"\u003c\/p\u003e\u003cp\u003e\u003cb\u003e-- Susan Petrilli,\u003c\/b\u003e\u003cb\u003e \u003c\/b\u003e University of Bari and Thomas A. Sebeok Fellow of the Semiotic Society of America\u003c\/p\u003e\u003cp\u003eA New Semiotics is a clear-eyed, readable reassessment of interpretive semiotics. Written in a conversational style suitable for students, the book also delivers much for media researchers and practitioners to consider.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRodney G. Miller,\u003c\/b\u003e The Communication Institute, USA\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgements\u003c\/p\u003e\u003cp\u003ePreface\u003c\/p\u003e\u003cp\u003eChapter 1. Introduction: What is Semiotics?\u003c\/p\u003e\u003cp\u003eChapter 2. Semantics, Syntactics, Pragmatics, and Rules\u003c\/p\u003e\u003cp\u003eChapter 3. Perception and Perceiving\u003c\/p\u003e\u003cp\u003eChapter 4. Affordances\u003c\/p\u003e\u003cp\u003eChapter 5. Projecting and Meaning\u003c\/p\u003e\u003cp\u003eChapter 6. The Stand for Relation-Letness\u003c\/p\u003e\u003cp\u003eChapter 7. Letness and Metaphors\u003c\/p\u003e\u003cp\u003eInterlude 1: The Journey so far Chapters 1-7\u003c\/p\u003e\u003cp\u003eChapter 8. The Boundary of Communication: The Reader's Position\u003c\/p\u003e\u003cp\u003eChapter 9. Controlling Meaning\u003c\/p\u003e\u003cp\u003eChapter 10. Controlling Meaning?\u003c\/p\u003e\u003cp\u003eChapter 11. Authortext, Readertext\u003c\/p\u003e\u003cp\u003eInterlude 2: The Journey continues Chapters 8-11\u003c\/p\u003e\u003cp\u003eChapter 12. Communication Landscapes\u003c\/p\u003e\u003cp\u003eChapter 13. The Author's Position\u003c\/p\u003e\u003cp\u003eChapter 14. The Significance of Position\u003c\/p\u003e\u003cp\u003eChapter 15. Letness, Chaos, and Communicating \u003c\/p\u003e\u003cp\u003eChapter 16 Beyond Babel \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51017889579351,"sku":"9780367408435","price":33.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780367408435.jpg?v=1750775003","url":"https:\/\/bookcurl.com\/products\/a-new-semiotics-9780367408435","provider":"Book Curl","version":"1.0","type":"link"}