{"product_id":"a-new-beginning-a-textual-frame-analysis-of-the-political-campaign-film-suny-series-in-speech-communication-suny-series-in-communication-studies-9780791406090","title":"A New Beginning A Textual Frame Analysis of the","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis book is a postmodern analysis of Ronald Reagan's 1984 film, A New Beginning, which marked the coming-of-age of the televisual political campaign film.  The film was a landmark in the art of political filmmaking.   Its thesis proclaimed a resurgence of American pride, patriotism, and prosperity under the leadership of Ronald Reagan.  A New Beginning was unprecedented for a number of reasons:  it replaced the traditional nominating speech for the candidate at the Republican National Convention; its form was a hybrid documentary and advertisement; it illustrated the use of televisual rebirth rhetoric to gain public support for a political ideology; and, most importantly, the masterful project documented a shift from verbal to visual rhetoric in American presidential campaigning.   The author examines the film as a cultural text and as an effective political tool.  Framing, ideology, myth, and visual clich? are analytic tools used to deconstruct the film; the method combines rhetorical theory with communication theory and semiotically-based theories of film and television.  Morreale gives insight into the increasingly prevalent use of television to create a political reality.","brand":"State University Press of New York (SUNY)","offers":[{"title":"Default Title","offer_id":51038134796631,"sku":"9780791406090","price":22.3,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780791406090.jpg?v=1750939186","url":"https:\/\/bookcurl.com\/products\/a-new-beginning-a-textual-frame-analysis-of-the-political-campaign-film-suny-series-in-speech-communication-suny-series-in-communication-studies-9780791406090","provider":"Book Curl","version":"1.0","type":"link"}