{"product_id":"a-nation-of-realtors174-a-cultural-history-of-the-twentiethcentury-american-middle-class-9780822335405","title":"A Nation of Realtors174  A Cultural History of","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA history of the real estate profession that rethinks the impact of gender and class tensions in twentieth-century America.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e“\u003ci\u003eA Nation of Realtors®\u003c\/i\u003e will be an instant classic. It is a brilliant window into the cultural politics of the real estate industry, the best study we have of Realtors, and an incisive analysis of the making of the modern American middle class. Jeffrey M. Hornstein’s writing sparkles with an unusually sophisticated and accessible theoretical engagement of his archival sources.”—-Daniel J. Walkowitz, coeditor of \u003ci\u003eMemory and the Impact of Political Transformation in Public Space\u003c\/i\u003e\u003cbr\u003e“An ingenious and illuminating interpretation of a topic that is at the center of middle-class life in the twentieth-century United States but that historians have somehow managed to overlook until now. The ‘American dream’ will never look quite the same in the light of Jeffrey M. Hornstein’s fine book.”—Jackson Lears, author of \u003ci\u003eSomething for Nothing: Luck in America\u003c\/i\u003e and editor in chief of \u003ci\u003eRaritan\u003c\/i\u003e\u003cbr\u003e“\u003ci\u003eA Nation of Realtors®\u003c\/i\u003e tells the institutional story of the limited success of this largely male trade movement until the 1960s and lays out the dynamics of women realtors becoming the driving force for the American dream in residential home ownership in the second half of the century. . . . Realtors become a paradigmatic example of a relentless and comprehensive American ideology. The content of this study is useful and convincing. . . .” -- Burton J. Bledstein * Journal of American History *\u003cbr\u003e“[A] highly readable narrative. . . . The book is a valuable tool for the classroom in a variety of fields. Although clearly a study of the professionalization of the realtor, it provides insight into the context of the process. Hornstein’s treatment of the reform movements and the concomitant rise of a new middle class during the Progressive era provides the student with an easily accessible model for studying the cultural history of the twentieth century as well as the history of one American business.” -- Barbara M. Kelly * American Historical Review *\u003cbr\u003e“The family home is a touchstone of U.S. identity. Yet as Hornstein shows in his remarkable book, its very ordinariness and desirability is a product of canny real estate professionals, who worked closely with state authorities to define and delimit the possibilities of domicile. . . . \u003ci\u003eA Nation of Realtors®\u003c\/i\u003e offers a detailed institutional history of the real estate profession from around 1900 to the 1950s, but the real strength of the book lies in Hornstein's analysis of the gender and racial tensions that circulated through the profession and the countless ‘homes’ it helped build.” -- Joe Perry * Journal of Women's History *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgments ix\u003cbr\u003e Introduction 1\u003cbr\u003e 1. \"Doing Something Definite\": The Emergence of Real Estate Brokerage as a Career, 1883–1908 12\u003cbr\u003e 2. Real Estate Brokerage and the Formation of a (National) Middle-Class Consciousness, 1907–1915 28\u003cbr\u003e 3. Character, Competency, and Real (Estate) Professionalism, 1915–1921 53\u003cbr\u003e 4. Applied Realology: Administration, Education, and the Consequences of Partial Professionalization in the 1920s 84\u003cbr\u003e 5. The Realtors Go to Washington: Enshrining Homeownership in the 1930s 118\u003cbr\u003e 6. \"Rosie the Realtor\" and the Re-Gendering of Real Estate Brokerage, 1938–1950 156\u003cbr\u003e 7. Domesticity, Gender, and Real Estate in the 1950s and Beyond 185\u003cbr\u003e Conclusion 201\u003cbr\u003e Appendix 207\u003cbr\u003e Notes 209\u003cbr\u003e Bibliography 233\u003cbr\u003e Index 247","brand":"Duke University Press","offers":[{"title":"Default Title","offer_id":49406038311255,"sku":"9780822335405","price":25.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780822335405.jpg?v=1730494330","url":"https:\/\/bookcurl.com\/products\/a-nation-of-realtors174-a-cultural-history-of-the-twentiethcentury-american-middle-class-9780822335405","provider":"Book Curl","version":"1.0","type":"link"}