{"product_id":"a-kind-of-magic-9781431408276","title":"A kind of magic","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eProviding a completely new and fresh way of understanding the ANC by looking at the way the organisation has marketed itself and built up a distinctive brand, this book explores the development of the its political marketing strategy from 1955 to 2011.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"A major addition to our understanding of the ANC's history and more contemporary South African politics ... It is likely to prompt a major reassessment of the ANC's history and the formative ideas and events that have shaped its course.\" - Professor Tom Lodge\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eThe ANC and political marketing; Marketing liberation; The Freedom Charter; The liberatory moment, 1994; The making of economic policy; Spectacle and the 2009 election; Malema, Mangaung and the magic of marketing.","brand":"Jacana Media (Pty) Ltd","offers":[{"title":"Default Title","offer_id":48885600092503,"sku":"9781431408276","price":15.26,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/a-kind-of-magic-9781431408276","provider":"Book Curl","version":"1.0","type":"link"}