{"product_id":"a-higher-bid-9781119017875","title":"A Higher Bid","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eTransform fundraising events into long-term revenue with expert auction advice\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eA Higher Bid\u003c\/i\u003e is the nonprofit school and organization guide to planning and executing more exciting, more lucrative special event fundraisers. In this book, award-winning consultant, fundraiser, speaker, and professional auctioneer Kathy Kingston shares her proprietary and proven approaches to audience development, board empowerment, leadership succession, guest cultivation and engagement, and donor development. You''ll learn how live auctions, special appeals, innovative icebreakers, silent auctions, and new technologies can help increase revenue, and how to execute these events in a way that translates to a stronger donor base for long-term giving. Kingston describes how to match the guest list and catalog for better results, and reveals the strategies professional auctioneers use to curate the right auction items and discover the right people to generate optimum revenue and engage donors\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eForeword xvii\u003c\/p\u003e \u003cp\u003eIntroduction xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection I Strategic Benefit Auctions: The New Catalyst for Philanthropy\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 The Shift: Event Transaction to Philanthropic Transformation 3\u003c\/p\u003e \u003cp\u003e2 Bid High and Prosper: Are Auctions Right for You? 16\u003c\/p\u003e \u003cp\u003e3 Energize and Empower Your Board and Team 33\u003c\/p\u003e \u003cp\u003e4 Make Your Auctioneer Your Quarterback 47\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection II Designing Strategic Benefit Auctions\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5 Attract the Right People First 71\u003c\/p\u003e \u003cp\u003e6 Procure Incredible Auction Items 87\u003c\/p\u003e \u003cp\u003e7 Make Your Show Flow 104\u003c\/p\u003e \u003cp\u003e8 Communicate Donor Impact 124\u003c\/p\u003e \u003cp\u003e9 Measure Impact 142\u003c\/p\u003e \u003cp\u003e10 Leverage New Technology 155\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection III Conducting Strategic Benefit Auctions for Donors and Dollars\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e11 Optimize Silent Auctions for Loud Results 169\u003c\/p\u003e \u003cp\u003e12 Maximize the True Worth of Your Live Auction 183\u003c\/p\u003e \u003cp\u003e13 Ignite Generosity with Fund-a-Need Special Appeals 196\u003c\/p\u003e \u003cp\u003e14 Add Strategic Income Streams (…and Fun) 211\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection IV Leveraging Strategic Benefit Auctions\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e15 Keep the Money Flowing 225\u003c\/p\u003e \u003cp\u003eAcknowledgments 238\u003c\/p\u003e \u003cp\u003eResources 240\u003c\/p\u003e \u003cp\u003eReferences 243\u003c\/p\u003e \u003cp\u003eA Final Call: Giving Back and Passing Forward 245\u003c\/p\u003e \u003cp\u003eIndex 247\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406967578967,"sku":"9781119017875","price":33.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119017875.jpg?v=1730497726","url":"https:\/\/bookcurl.com\/products\/a-higher-bid-9781119017875","provider":"Book Curl","version":"1.0","type":"link"}