{"product_id":"a-brilliant-idea-every-60-seconds-9781722500320","title":"A Brilliant Idea Every 60 Seconds","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eA Brilliant Idea Every 60 Seconds\u003c\/i\u003e introduces a tested ideation and creative thinking methodology developed over the author''s 36-year career as a creative communications professional and ideation expert.\u003c\/b\u003e This methodology and the associated tools are being applied in personal lives and professional careers, helping people connect to their individual way of operating creatively.\u003cbr\u003e\u003cbr\u003eThis how-to book on ideation focuses an individual''s creative lens and makes the process of generating ideas highly tangible.\u003cbr\u003e\u003cbr\u003eIt is not simply about techniques; it is also about understanding a context of personal, individual creativity, which allows individuals to more fully understand and embrace the Brilliant ideation techniques. \u003cbr\u003e\u003cbr\u003eMost importantly, it is about speed: generating ideas --- right now!\u003cbr\u003e\u003cbr\u003eThe book is comprised of three components:\u003cul\u003e\n\u003cli\u003eExamining individual creativity: understanding the nature of your individual creative process: exploring how you think and operate creatively; understanding how others think and operate creatively; maximizing the way groups, teams and think tanks work together creatively and reach their creative potential; \u003c\/li\u003e\n\u003cli\u003eThe ideation toolkit: understanding the nine Inherent Values (idea triggers) and how they work to generate Idea Strings and Actionable Ideas; the matrix of these Inherent Values makes the creative process and ideation tangible;\u003c\/li\u003e\n\u003cli\u003e Case studies: examining over 30 case studies ranging from advertising campaigns and live events to problem solving situations and innovative product development.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"G\u0026D Media","offers":[{"title":"Default Title","offer_id":51360083804503,"sku":"9781722500320","price":13.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781722500320.jpg?v=1754126613","url":"https:\/\/bookcurl.com\/products\/a-brilliant-idea-every-60-seconds-9781722500320","provider":"Book Curl","version":"1.0","type":"link"}