{"product_id":"101-ux-principles-actionable-solutions-for-product-design-success-9781803234885","title":"101 UX Principles: Actionable Solutions for Product Design Success","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eImprove user experience by avoiding common frustrations and focusing on what matters\u003c\/b\u003e\u003c\/p\u003eEndorsements\u003cp\u003e\u003ci\u003e“This updated version of 101 UX Principles is a delight. It's an educational and fun provocation to look at the world of UX differently – solidly from the user's point of view.\"\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e–Elizabeth Churchill, Director of User Experience, Google\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e“A phenomenal reference guide. Complete with case studies, a record of personal experience, and visual examples, Grant makes it clear why these techniques have found their way into the canon of UX best practices.”\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e–Jeff Gothelf, Author of Lean UX\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e“..I recommend it to anyone looking to learn the basics and also for more experienced designers - the author's candid opinions will force you to revisit some of your established assumptions!\"\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e–Anne Marie-Leger, Staff Product Designer, Shopify\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e“An absolute must-read, not only for UX designers, but this book is also super relevant for product managers trying to get better at product usability. Two enthusiastic thumbs up!\"\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e–Trent Blakely, Sr. Product Manager, Equinix\u003c\/b\u003e\u003c\/p\u003eBook Description\u003cp\u003eThis book is a manifesto of UX\/UI design best practices to help you put the focus back on what really matters: the user. From UX laws to practical UI, color, typography, and accessibility advice, it's all packed into this easy-to-consult and fun read:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEssential UX laws\u003c\/li\u003e\n\u003cli\u003eHandy best practices\u003c\/li\u003e\n\u003cli\u003eSnippets of technical knowledge for anyone who wants to work in the digital space\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003e101 UX Principles\u003c\/i\u003e demonstrates the success from best-in-class products and leads the way to delight your users. Keep it on your desk for quick reference, send as a gift to colleagues to build allies, or brandish it as your weapon of choice during meetings to fight for your users' right to a better digital experience.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSneak a peek at some of the new and updated principles in this UX design book:\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWork with user expectations, not against them\u003c\/li\u003e\n\u003cli\u003eMake interactive elements obvious and discoverable\u003c\/li\u003e\n\u003cli\u003eOptimize your interface for mobile\u003c\/li\u003e\n\u003cli\u003eStreamline creating and entering passwords\u003c\/li\u003e\n\u003cli\u003eRespect users' time and effort in your forms\u003c\/li\u003e\n\u003cli\u003eUse animation with care in user interfaces\u003c\/li\u003e\n\u003cli\u003eHow to handle destructive user actions\u003c\/li\u003e\n\u003cli\u003eChatbots are usually a bad idea – and how to make them better\u003c\/li\u003e\n\u003cli\u003eUse A\/B testing to test your ideas\u003c\/li\u003e\n\u003cli\u003eLet users give feedback, but don't hassle them\u003c\/li\u003e\n\u003cli\u003eMake it clear to users if they're joining or signing-in\u003c\/li\u003e\n\u003cli\u003eOnly use modal views for blocking actions\u003c\/li\u003e\n\u003cli\u003eHow complexity can be good for some users\u003c\/li\u003e\n\u003c\/ul\u003eWho is this book for\u003cp\u003eThis book is a distillation of Will's 20+ years of experience in the form of successful design principles to help early career UX designers learn the ropes and provide experienced professionals with new ideas when building their products.\u003c\/p\u003e\u003cp\u003eUX\/UI designers, product managers, entrepreneurs, aspiring strategists, and anyone creating a digital product, service or a campaign will find this book extremely useful.\u003c\/p\u003e","brand":"Packt Publishing Limited","offers":[{"title":"Default Title","offer_id":52085579546967,"sku":"9781803234885","price":39.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781803234885.jpg?v=1762210061","url":"https:\/\/bookcurl.com\/products\/101-ux-principles-actionable-solutions-for-product-design-success-9781803234885","provider":"Book Curl","version":"1.0","type":"link"}