{"product_id":"101-design-methods-9781118083468","title":"101 Design Methods","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA guide for successful innovation planning. It is suitable for strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Design thinking is a method that can be applied to nearly any endeavor, business scenario, or social reform. In his book, \u003ci\u003e101 Design Methods\u003c\/i\u003e, author Vijay Kumar describes how design methods can be applied as a science, rather than through art, through practical steps of observation, reframing, ideation, prototyping, and planning.\" (\u003ci\u003eContract Magazine\u003c\/i\u003e, May 2013)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword by\u003ci\u003e James P. Hackett\u003c\/i\u003e vii\u003c\/p\u003e \u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFour Core Principles of Successful Innovation 3\u003c\/p\u003e \u003cp\u003ePrinciple 1: Build Innovations Around Experiences 3\u003c\/p\u003e \u003cp\u003ePrinciple 2: Think of Innovations as Systems 5\u003c\/p\u003e \u003cp\u003ePrinciple 3: Cultivate an Innovation Culture 6\u003c\/p\u003e \u003cp\u003ePrinciple 4: Adopt a Disciplined Innovation Process 7\u003c\/p\u003e \u003cp\u003eA Model of the Design Innovation Process 8\u003c\/p\u003e \u003cp\u003eThe Design Innovation Process 8\u003c\/p\u003e \u003cp\u003eProcess Is Nonlinear 9\u003c\/p\u003e \u003cp\u003eProcess Is Iterative 9\u003c\/p\u003e \u003cp\u003eSeven Modes of the Design Innovation Process 10\u003c\/p\u003e \u003cp\u003eMode 1: Sense Intent 10\u003c\/p\u003e \u003cp\u003eMode 2: Know Context 10\u003c\/p\u003e \u003cp\u003eMode 3: Know People 11\u003c\/p\u003e \u003cp\u003eMode 4: Frame Insights 11\u003c\/p\u003e \u003cp\u003eMode 5: Explore Concepts 12\u003c\/p\u003e \u003cp\u003eMode 6: Frame Solutions 12\u003c\/p\u003e \u003cp\u003eMode 7: Realize Offerings 13\u003c\/p\u003e \u003cp\u003eUnderstanding Methods 13\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMode 1: Sense Intent 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSense Intent: Mindsets 16\u003c\/p\u003e \u003cp\u003eSensing Changing Conditions 17\u003c\/p\u003e \u003cp\u003eSeeing Overviews 17\u003c\/p\u003e \u003cp\u003eForeseeing Trends 18\u003c\/p\u003e \u003cp\u003eReframing Problems 18\u003c\/p\u003e \u003cp\u003eForming an Intent 19\u003c\/p\u003e \u003cp\u003eSense Intent: Methods 21\u003c\/p\u003e \u003cp\u003e1.1 Buzz Reports 22\u003c\/p\u003e \u003cp\u003e1.2 Popular Media Scan 24\u003c\/p\u003e \u003cp\u003e1.3 Key Facts 26\u003c\/p\u003e \u003cp\u003e1.4 Innovation Sourcebook 28\u003c\/p\u003e \u003cp\u003e1.5 Trends Expert Interview 30\u003c\/p\u003e \u003cp\u003e1.6 Keyword Bibliometrics 32\u003c\/p\u003e \u003cp\u003e1.7 Ten Types of Innovation Framework 34\u003c\/p\u003e \u003cp\u003e1.8 Innovation Landscape 36\u003c\/p\u003e \u003cp\u003e1.9 Trends Matrix 38\u003c\/p\u003e \u003cp\u003e1.10 Convergence Map 40\u003c\/p\u003e \u003cp\u003e1.11 From…To Exploration 42\u003c\/p\u003e \u003cp\u003e1.12 Initial Opportunity Map 44\u003c\/p\u003e \u003cp\u003e1.13 Offering-Activity-Culture Map 46\u003c\/p\u003e \u003cp\u003e1.14 Intent Statement 48\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMode 2: Know Context 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKnow Context: Mindsets 52\u003c\/p\u003e \u003cp\u003eKnowing Context History 53\u003c\/p\u003e \u003cp\u003eUnderstanding Frontiers 54\u003c\/p\u003e \u003cp\u003eSeeing System Overviews 55\u003c\/p\u003e \u003cp\u003eUnderstanding Stakeholders 56\u003c\/p\u003e \u003cp\u003eUsing Mental Models 57\u003c\/p\u003e \u003cp\u003eKnow Context: Methods 59\u003c\/p\u003e \u003cp\u003e2.1 Contextual Research Plan 60\u003c\/p\u003e \u003cp\u003e2.2 Popular Media Search 62\u003c\/p\u003e \u003cp\u003e2.3 Publications Research 64\u003c\/p\u003e \u003cp\u003e2.4 Eras Map 66\u003c\/p\u003e \u003cp\u003e2.5 Innovation Evolution Map 68\u003c\/p\u003e \u003cp\u003e2.6 Financial Profile 70\u003c\/p\u003e \u003cp\u003e2.7 Analogous Models 72\u003c\/p\u003e \u003cp\u003e2.8 Competitors-Complementors Map 74\u003c\/p\u003e \u003cp\u003e2.9 Ten Types of Innovation Diagnostics 76\u003c\/p\u003e \u003cp\u003e2.10 Industry Diagnostics 78\u003c\/p\u003e \u003cp\u003e2.11 SWOT Analysis 80\u003c\/p\u003e \u003cp\u003e2.12 Subject Matter Experts Interview 82\u003c\/p\u003e \u003cp\u003e2.13 Interest Groups Discussion 84\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMode 3: Know People 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKnow People: Mindsets 88\u003c\/p\u003e \u003cp\u003eObserving Everything 89\u003c\/p\u003e \u003cp\u003eBuilding Empathy 90\u003c\/p\u003e \u003cp\u003eImmersing in Daily Life 91\u003c\/p\u003e \u003cp\u003eListening Openly 92\u003c\/p\u003e \u003cp\u003eLooking for Problems and Needs 93\u003c\/p\u003e \u003cp\u003eKnow People: Methods 95\u003c\/p\u003e \u003cp\u003e3.1 Research Participant Map 96\u003c\/p\u003e \u003cp\u003e3.2 Research Planning Survey 98\u003c\/p\u003e \u003cp\u003e3.3 User Research Plan 100\u003c\/p\u003e \u003cp\u003e3.4 Five Human Factors 102\u003c\/p\u003e \u003cp\u003e3.5 POEMS 104\u003c\/p\u003e \u003cp\u003e3.6 Field Visit 106\u003c\/p\u003e \u003cp\u003e3.7 Video Ethnography 108\u003c\/p\u003e \u003cp\u003e3.8 Ethnographic Interview 110\u003c\/p\u003e \u003cp\u003e3.9 User Pictures Interview 112\u003c\/p\u003e \u003cp\u003e3.10 Cultural Artifacts 114\u003c\/p\u003e \u003cp\u003e3.11 Image Sorting 116\u003c\/p\u003e \u003cp\u003e3.12 Experience Simulation 120\u003c\/p\u003e \u003cp\u003e3.13 Field Activity 122\u003c\/p\u003e \u003cp\u003e3.14 Remote Research 124\u003c\/p\u003e \u003cp\u003e3.15 User Observations Database 126\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMode 4: Frame Insights 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrame Insights: Mindsets 130\u003c\/p\u003e \u003cp\u003eExploring Systems 131\u003c\/p\u003e \u003cp\u003eLooking for Patterns 132\u003c\/p\u003e \u003cp\u003eConstructing Overviews 133\u003c\/p\u003e \u003cp\u003eIdentifying Opportunities 134\u003c\/p\u003e \u003cp\u003eDeveloping Guiding Principles 135\u003c\/p\u003e \u003cp\u003eFrame Insights: Methods 137\u003c\/p\u003e \u003cp\u003e4.1 Observations to Insights 138\u003c\/p\u003e \u003cp\u003e4.2 Insights Sorting 140\u003c\/p\u003e \u003cp\u003e4.3 User Observation Database Queries 142\u003c\/p\u003e \u003cp\u003e4.4 User Response Analysis 144\u003c\/p\u003e \u003cp\u003e4.5 ERAF Systems Diagram 146\u003c\/p\u003e \u003cp\u003e4.6 Descriptive Value Web 150\u003c\/p\u003e \u003cp\u003e4.7 Entities Position Map 152\u003c\/p\u003e \u003cp\u003e4.8 Venn Diagramming 154\u003c\/p\u003e \u003cp\u003e4.9 Tree\/Semi-Lattice Diagramming 156\u003c\/p\u003e \u003cp\u003e4.10 Symmetric Clustering Matrix 158\u003c\/p\u003e \u003cp\u003e4.11 Asymmetric Clustering Matrix 162\u003c\/p\u003e \u003cp\u003e4.12 Activity Network 166\u003c\/p\u003e \u003cp\u003e4.13 Insights Clustering Matrix 170\u003c\/p\u003e \u003cp\u003e4.14 Semantic Profile 174\u003c\/p\u003e \u003cp\u003e4.15 User Groups Definition 176\u003c\/p\u003e \u003cp\u003e4.16 Compelling Experience Map 178\u003c\/p\u003e \u003cp\u003e4.17 User Journey Map 182\u003c\/p\u003e \u003cp\u003e4.18 Summary Framework 184\u003c\/p\u003e \u003cp\u003e4.19 Design Principles Generation 188\u003c\/p\u003e \u003cp\u003e4.20 Analysis Workshop 190\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMode 5: Explore Concepts 195\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExplore Concepts: Mindsets 196\u003c\/p\u003e \u003cp\u003eChallenging Assumptions 197\u003c\/p\u003e \u003cp\u003eStanding in the Future 198\u003c\/p\u003e \u003cp\u003eExploring Concepts at the Fringes 199\u003c\/p\u003e \u003cp\u003eSeeking Clearly Added Value 200\u003c\/p\u003e \u003cp\u003eNarrating Stories about the Future 201\u003c\/p\u003e \u003cp\u003eExplore Concepts: Methods 203\u003c\/p\u003e \u003cp\u003e5.1 Principles to Opportunities 204\u003c\/p\u003e \u003cp\u003e5.2 Opportunity Mind Map 206\u003c\/p\u003e \u003cp\u003e5.3 Value Hypothesis 208\u003c\/p\u003e \u003cp\u003e5.4 Persona Definition 210\u003c\/p\u003e \u003cp\u003e5.5 Ideation Session 212\u003c\/p\u003e \u003cp\u003e5.6 Concept-Generating Matrix 216\u003c\/p\u003e \u003cp\u003e5.7 Concept Metaphors and Analogies 218\u003c\/p\u003e \u003cp\u003e5.8 Role-Play Ideation 222\u003c\/p\u003e \u003cp\u003e5.9 Ideation Game 224\u003c\/p\u003e \u003cp\u003e5.10 Puppet Scenario 228\u003c\/p\u003e \u003cp\u003e5.11 Behavioral Prototype 232\u003c\/p\u003e \u003cp\u003e5.12 Concept Prototype 234\u003c\/p\u003e \u003cp\u003e5.13 Concept Sketch 236\u003c\/p\u003e \u003cp\u003e5.14 Concept Scenarios 238\u003c\/p\u003e \u003cp\u003e5.15 Concept Sorting 240\u003c\/p\u003e \u003cp\u003e5.16 Concept Grouping Matrix 242\u003c\/p\u003e \u003cp\u003e5.17 Concept Catalog 244\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMode 6: Frame Solutions 247\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrame Solutions: Mindsets 248\u003c\/p\u003e \u003cp\u003eConceiving Holistic Solutions 249\u003c\/p\u003e \u003cp\u003eConceiving Options 250\u003c\/p\u003e \u003cp\u003eMaking Value Judgments 251\u003c\/p\u003e \u003cp\u003eEnvisioning Scenarios 252\u003c\/p\u003e \u003cp\u003eStructuring Solutions 253\u003c\/p\u003e \u003cp\u003eFrame Solutions: Methods 255\u003c\/p\u003e \u003cp\u003e6.1 Morphological Synthesis 256\u003c\/p\u003e \u003cp\u003e6.2 Concept Evaluation 258\u003c\/p\u003e \u003cp\u003e6.3 Prescriptive Value Web 260\u003c\/p\u003e \u003cp\u003e6.4 Concept-Linking Map 262\u003c\/p\u003e \u003cp\u003e6.5 Foresight Scenario 264\u003c\/p\u003e \u003cp\u003e6.6 Solution Diagramming 266\u003c\/p\u003e \u003cp\u003e6.7 Solution Storyboard 268\u003c\/p\u003e \u003cp\u003e6.8 Solution Enactment 270\u003c\/p\u003e \u003cp\u003e6.9 Solution Prototype 272\u003c\/p\u003e \u003cp\u003e6.10 Solution Evaluation 274\u003c\/p\u003e \u003cp\u003e6.11 Solution Roadmap 276\u003c\/p\u003e \u003cp\u003e6.12 Solution Database 278\u003c\/p\u003e \u003cp\u003e6.13 Synthesis Workshop 280\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMode 7: Realize Offerings 285\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRealize Offerings: Mindsets 286\u003c\/p\u003e \u003cp\u003eReiterating Prototypes 287\u003c\/p\u003e \u003cp\u003eEvaluating in Reality 288\u003c\/p\u003e \u003cp\u003eDefining Strategies 289\u003c\/p\u003e \u003cp\u003eImplementing in Reality 290\u003c\/p\u003e \u003cp\u003eCommunicating Vision 291\u003c\/p\u003e \u003cp\u003eRealize Offerings: Methods 293\u003c\/p\u003e \u003cp\u003e7.1 Strategy Roadmap 294\u003c\/p\u003e \u003cp\u003e7.2 Platform Plan 296\u003c\/p\u003e \u003cp\u003e7.3 Strategy Plan Workshop 300\u003c\/p\u003e \u003cp\u003e7.4 Pilot Development and Testing 304\u003c\/p\u003e \u003cp\u003e7.5 Implementation Plan 306\u003c\/p\u003e \u003cp\u003e7.6 Competencies Plan 310\u003c\/p\u003e \u003cp\u003e7.7 Team Formation Plan 312\u003c\/p\u003e \u003cp\u003e7.8 Vision Statement 314\u003c\/p\u003e \u003cp\u003e7.9 Innovation Brief 318\u003c\/p\u003e \u003cp\u003eCredits For Example Projects 320\u003c\/p\u003e \u003cp\u003eIndex 323\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866364916055,"sku":"9781118083468","price":23.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118083468.jpg?v=1722278298","url":"https:\/\/bookcurl.com\/products\/101-design-methods-9781118083468","provider":"Book Curl","version":"1.0","type":"link"}