{"title":"Speaking in public: advice and guides Books","description":"","products":[{"product_id":"speak-your-truth-9781409183181","title":"Speak Your Truth","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eTHE INSPIRING \u003ci\u003eSUNDAY TIMES\u003c\/i\u003e BESTSELLER\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e''Fearne Cotton is a tireless seeker of the truth, and a wonderful communicator of sanity, hope, and (most refreshingly of all) reality. This is, simply put, a beautiful book.''\u003c\/b\u003e Elizabeth Gilbert, author of \u003ci\u003eEat, Pray, Love\u003c\/i\u003e and \u003ci\u003eBig Magic\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e''During a time where misinformation is spreading faster than ever and people are finding it hard to keep it real, Fearne shows us the power of living in our truth. She has a magical way of making us feel understood through her compelling storytelling, while showing us a path to a more authentic life.'' \u003c\/b\u003eVex King, author of \u003ci\u003eGood Vibes, Good Life\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e''This book is going to help a lot of people.'' \u003c\/b\u003ePhilippa Perry, author of \u003ci\u003eThe Book You Wish Your Parents Had Read\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003e''\u003c\/i\u003eL\u003cb\u003eoved it - without judgement, but with a cheeky wink of wisdom, Fearne gives you the tools that she''s learned on her own journey.''\u003c\/b\u003e Skin, Skunk Anansie\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Orion Publishing Co","offers":[{"title":"Default Title","offer_id":47836910649687,"sku":"9781409183181","price":8.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781409183181.jpg?v=1710385599"},{"product_id":"making-a-short-speech-or-toast-9781472136398","title":"Making a Short Speech or Toast","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eMost people are called upon to make a speech or toast at some point in their lives. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003eThis book will help the inexperienced speaker to stand up with confidence, and deliver a really effective speech or toast that is appropriate for the occasion. It also contains a variety of toasts and quotes to help those with more experience in public speaking.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eThere are guidelines on how to prepare and deliver a mini speech, including tips on introducing humour and how to avoid embarrassing your audience with inappropriate material. A special section includes interesting quotes and toasts to insert into a wedding speech, whether it''s by the best man or woman, bridegroom or father of the bride. \u003cbr\u003e\u003cbr\u003eA workbook section helps the reader with ideas for appropriate beginnings and endings to speeches. There is even an A-Z of sample toasts for all occasions including anniversaries, achievements, and business occasions; and for a range of subjects such as love, life, and frie\u003c\/p\u003e","brand":"Little, Brown Book Group","offers":[{"title":"Default Title","offer_id":47851701403991,"sku":"9781472136398","price":7.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781472136398.jpg?v=1710642362"},{"product_id":"the-art-of-rhetoric-9780140445107","title":"The Art of Rhetoric","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWith the emergence of democracy in the city-state of Athens in the years around 460 BC, public speaking became an essential skill for politicians in the Assemblies and Councils - and even for ordinary citizens in the courts of law. In response, the technique of rhetoric rapidly developed, bringing virtuoso performances and a host of practical manuals for the layman. While many of these were little more than collections of debaters'' tricks, the Art of Rhetoric held a far deeper purpose. Here Aristotle (384-322 BC) establishes the methods of informal reasoning, provides the first aesthetic evaluation of prose style and offers detailed observations on character and the emotions. Hugely influential upon later Western culture, the Art of Rhetoric is a fascinating consideration of the force of persuasion and sophistry, and a compelling guide to the principles behind oratorical skill.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eThe Art of Rhetoric - Aristotle       \u003ci\u003eTranslated with an Introduction and Notes by Hugh Lawson-Tancred\u003c\/i\u003e\u003cp\u003ePreface\u003cbr\u003eIntroduction:\u003cbr\u003e1. The Importance of Ancient Rhetoric\u003cbr\u003e2. The Historical Background to the \u003ci\u003eRhetoric\u003c\/i\u003e\u003cbr\u003e3. Rhetoric as Techne\u003cbr\u003e4. Psychology in the \u003ci\u003eRhetoric\u003c\/i\u003e\u003cbr\u003e5. Style and Composition\u003cbr\u003e6. The Rhetorical Legacy of Aristotle\u003cbr\u003e7. The Translation\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eTHE ART OF RHETORIC\u003cb\u003eSection One: Introductory\u003c\/b\u003e\u003cbr\u003eChapter 1.1. The Nature of Rhetoric\u003cbr\u003ePART ONE: DEMONSTRATION\u003cb\u003eSection Two: The Genres of Oratory\u003c\/b\u003e\u003cbr\u003eChapter  1.2. The Definition of Rhetoric\u003cbr\u003eChapter 1.3. The Genres\u003cbr\u003e\u003cb\u003eSection Three: Deliberation\u003c\/b\u003e\u003cbr\u003eChapter 1.4. The Province of Deliberation\u003cbr\u003eChapter 1.5. Happiness\u003cbr\u003eChapter 1.6. The Good and the Expedient\u003cbr\u003eChapter 1.7. Relative Expediency\u003cbr\u003eChapter 1.8. Constitutions\u003cbr\u003e\u003cb\u003eSection Four: Display\u003c\/b\u003e\u003cbr\u003eChapter 1.9. Display Oratory\u003cbr\u003e\u003cb\u003eSection Five: Litigation\u003c\/b\u003e\u003cbr\u003eChapter 1.10. Injustice\u003cbr\u003eChapter 1.11. Pleasure\u003cbr\u003eChapter 1.12. The Criminal Mind\u003cbr\u003eChapter 1.13. Crime and Punishment\u003cbr\u003eChapter 1.14. Relatively Serious Crimes\u003cbr\u003eChapter 1.15. Non-technical Proofs\u003cbr\u003ePART TWO: EMOTION AND CHARACTER\u003cb\u003eSection Six: Emotion\u003c\/b\u003e\u003cbr\u003eChapter 2.1. The Role of Emotion and Character\u003cbr\u003eChapter 2.2. Anger\u003cbr\u003eChapter 2.3. Calm\u003cbr\u003eChapter 2.4. Friendship and Enmity\u003cbr\u003eChapter 2.5. Fear and Confidence\u003cbr\u003eChapter 2.6. Shame\u003cbr\u003eChapter 2.7. Favour\u003cbr\u003eChapter 2.8. Pity\u003cbr\u003eChapter 2.9. Indignation\u003cbr\u003eChapter 2.10. Envy\u003cbr\u003eChapter 2.11. Jealousy\u003cbr\u003e\u003cb\u003eSection Seven: Character\u003c\/b\u003e\u003cbr\u003eChapter 2.12. Youth\u003cbr\u003eChapter 2.13. Old Age\u003cbr\u003eChapter 2.14. Prime\u003cbr\u003eChapter 2.15. Birth\u003cbr\u003eChapter 2.16. Wealth\u003cbr\u003eChapter 2.17. Power\u003cbr\u003ePART THREE: UNIVERSAL ASPECTS\u003cb\u003eSection Eight: Common Topics\u003c\/b\u003e\u003cbr\u003eChapter 2.18. The Role of Common Topics\u003cbr\u003eChapter 2.19. The Topics of Possibility\u003cbr\u003eChapter 2.20. Example\u003cbr\u003eChapter 2.21. Maxim\u003cbr\u003eChapter 2.22. Enthymeme\u003cbr\u003eChapter 2.23. Demonstrative Common Topics\u003cbr\u003eChapter 2.24. Illusory Topics\u003cbr\u003eChapter 2.25. Refutation\u003cbr\u003eChapter 2.26. Amplification\u003cbr\u003e\u003cb\u003eSection Nine: Style\u003c\/b\u003e\u003cbr\u003eChapter 3.1. Historical Preliminary\u003cbr\u003eChapter 3.2. Clarity\u003cbr\u003eChapter 3.3. Frigidity\u003cbr\u003eChapter 3.4. Simile\u003cbr\u003eChapter 3.5. Purity\u003cbr\u003eChapter 3.6. Amplitude\u003cbr\u003eChapter 3.7. Propriety\u003cbr\u003eChapter 3.8. Rhythm\u003cbr\u003eChapter 3.9. Syntax\u003cbr\u003eChapter 3.10. Wit and Metaphor\u003cbr\u003eChapter 3.11. Vividness\u003cbr\u003eChapter 3.12. Suitability to Genre\u003cbr\u003e\u003cb\u003eSection Ten: Composition\u003c\/b\u003e\u003cbr\u003eChapter 3.13. Narration and Proof\u003cbr\u003eChapter 3.14. The Introduction\u003cbr\u003eChapter 3.15. Prejudice\u003cbr\u003eChapter 3.16. Narration\u003cbr\u003eChapter 3.17. Proof and Refutation\u003cbr\u003eChapter 3.18. Altercation\u003cbr\u003eChapter 3.19. The Epilogue\u003cbr\u003eNotes\u003cbr\u003eBibliography\u003cbr\u003e\u003c\/p\u003e","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":48732374729047,"sku":"9780140445107","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780140445107.jpg?v=1719996607"},{"product_id":"daring-greatly-9780241257401","title":"Daring Greatly","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e**Now on Netflix as \u003c\/b\u003e\u003cb\u003e\u003ci\u003eThe Call to Courage\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e**\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003ci\u003e''She''s so good, Bren\u003c\/i\u003e\u003ci\u003eé\u003c\/i\u003e \u003ci\u003eBrown, at finding the language to articulate collective feeling''\u003c\/i\u003e  Dolly Alderton   \u003cbr\u003e\u003cbr\u003eEvery time we are faced with change, no matter how great or small, we also face risk. We feel uncertain and exposed. We feel vulnerable. Most of us try to fight those feelings - or feel guilt for feeling them in the first place. \u003cbr\u003e\u003cbr\u003eIn a powerful new vision Dr Brené Brown challenges everything we think we know about vulnerability, and dispels the widely accepted myth that it''s a weakness. She argues that, in truth, vulnerability is strength and when we shut ourselves off from vulnerability - from revealing our true selves - we distance ourselves from the experiences that bring purpose and meaning to our lives.\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\u003cb\u003eDaring Greatly\u003c\/b\u003e\u003c\/i\u003e is the culmination of 12 years of groundbreaking social research, across every area of our lives including home, relationships, work, and parenting. It is an invitation to be courageous; to show up and let ourselves be seen, even when there are no guarantees.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eThis is vulnerability. This is daring greatly.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eA wonderful book: urgent, essential and fun to read. I couldn't put it down, and it continues to resonate with me' -- Seth Godin, author of Linchpin\u003cbr\u003eIt's thought-provoking stuff * Stella Magazine, The Sunday Telegraph *\u003cbr\u003eBrené writes with wisdom, wit, candor and a deep sense of humanity. You should read this book. I double dare you -- Sir Ken Robinson\u003cbr\u003eThe brilliantly insightful Brené draws upon extensive research and personal experience to explore the paradoxes of courage. I can't stop thinking about this book -- Gretchen Rubin, author of The Happiness Project\u003cbr\u003eIn an age of constant pressure to conform and pretend, \u003ci\u003eDaring Greatly \u003c\/i\u003eoffers a compelling alternative. Dare to read this book! -- Chris Guillebeau, author of The $100 Startup\u003cbr\u003eThe world needs more guides like her who are showing us a wiser way to our inner world. \u003ci\u003eDaring Greatly\u003c\/i\u003e is all the navigation you'll need -- Maria Shriver","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":48732979233111,"sku":"9780241257401","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780241257401.jpg?v=1719999142"},{"product_id":"speaking-with-confidence-9780241468173","title":"Speaking with Confidence","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eDoes the thought of delivering a presentation make your heart skip a beat? Do your pitches fall flat no matter how much preparation you put in? Are you often comparing yourself to more eloquent speakers and wondering how they capture the room?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eAt some point in our careers we will need to speak in front of an audience; whether to present our ideas to a group of five in a meeting, pitch for investment in front of a panel or deliver a keynote speech to one thousand delegates. Yet glossophobia, or the fear of public speaking, is incredibly common and can inhibit our chances of career progression by up to 15%.\u003cbr\u003e\u003cbr\u003e In \u003ci\u003eSpeaking with Confidence\u003c\/i\u003e, Expert and managing director of Speakers'' Corner Nick Gold, shows how anyone can learn to be a confident public speaker and use their surroundings to give them the support and structure they need to achieve maximum impact and success from their speech. His decades of experience coaching and producing some of the best speake\u003c\/p\u003e","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":48733132030295,"sku":"9780241468173","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780241468173.jpg?v=1719999525"},{"product_id":"permission-to-speak-9780241486399","title":"Permission to Speak","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eWhat does power sound like? Loud? Brash? Masculine? \u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eHere''s the truth: if you''re a woman, a person of colour, an immigrant or queer, there''s often dissonance between how you speak and how we think powerful people sound, i.e. the wealthy white men who have historically set the standard.\u003cbr\u003e\u003cbr\u003eIn this witty and warm guide, speech expert\u003cb\u003e Samara Bay, \u003c\/b\u003ewho has worked with the likes of Gal Gadot, Penélope Cruz and Terry Crews, as well as global leaders in business and politics, offers a new approach to asserting your power in all areas of life.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003ePermission to Speak\u003c\/i\u003e\u003c\/b\u003e is packed with expert tips and easy-to-follow exercises, demonstrating that you don''t have to speak like the status quo to be taken seriously.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eNo-one knows more about voice than Samara Bay. This is \u003cb\u003ea brilliant user-friendly guide to speaking up\u003c\/b\u003e. I love it. -- Viv Groskop, author of How to Own the Room\u003cbr\u003e\u003cb\u003eInfinitely practical and full of golden nuggets of insight you can take away and use immediately\u003c\/b\u003e. It's a gem of a book. -- Caroline Goyder, author of Gravitas\u003cbr\u003eA totally beguiling and richly informative primer \u003cb\u003efor anyone who struggles to say what they think\u003c\/b\u003e out loud. -- Soraya Chemaly, author of Rage Becomes Her: The Power of Women's Anger\u003cbr\u003eI \u003ci\u003elove \u003c\/i\u003ethis book - \u003cb\u003efunny, surprising, stirring, and so important!\u003c\/b\u003e What a beautiful accomplishment and gift to put into the world. -- Rachel McAdams","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":48733142909271,"sku":"9780241486399","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780241486399.jpg?v=1719999565"},{"product_id":"the-quick-and-easy-way-to-effective-speaking-9780749305772","title":"The Quick And Easy Way To Effective Speaking","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eGood public speakers are made, not born - or so thinks Dale Carnegie, the pioneer of personal business skills. Yet business, social and personal satisfaction depend heavily upon a person''s ability to communicate clearly. Public speaking is an important skill which anyone can acquire and develop. It is also the very best method of overcoming self-consciousness and building confidence, courage and enthusiasm. This classic, well established title has been called ''the most brilliant book of its kind''. It takes you step by step through:\u003cbr\u003e\u003cbr\u003e-Acquiring basic public speaking skills\u003cbr\u003e-Building confidence \u003cbr\u003e-Speaking effectively the quick and easy way \u003cbr\u003e-Earning the right to talk \u003cbr\u003e-Vitalising your talk \u003cbr\u003e-Sharing the talk with the audience as well as organisation and presentation skills\u003c\/p\u003e","brand":"Ebury Publishing","offers":[{"title":"Default Title","offer_id":48736686080343,"sku":"9780749305772","price":12.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749305772.jpg?v=1723810757"},{"product_id":"the-modern-couples-guide-to-wedding-speeches-9781472147561","title":"The Modern Couples Guide to Wedding Speeches","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eGroom or bride, straight or gay. Nail the perfect words to say.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThere''s no longer an excuse for wedding speeches to be a tedious succession of predictable platitudes, outdated etiquette and cheesy wedding gags. This book is for nearlyweds who want to make their wedding speeches one of the day''s highlights.\u003cbr\u003e\u003cbr\u003eWritten by Heidi Ellert-McDermott, award-winning wedding speechwriter and founder of Speechy, this guide will help you write and deliver a speech that''s memorable for the \u003ci\u003eright\u003c\/i\u003e reasons.\u003cbr\u003e\u003cbr\u003eHeidi''s advice has been quoted everywhere from the \u003ci\u003eDaily Mail\u003c\/i\u003e to the\u003ci\u003e New York Times\u003c\/i\u003e, and with insights and trade secrets from comedians, TV scriptwriters and wedding influencers, this is the ultimate toolkit for couples wanting to make their wedding speeches a little more wonderful.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eCreate a lifelong memory as you:\u003c\/b\u003e\u003cbr\u003e      Plan the perfect speech line up\u003cbr\u003e      Decide how to represent your union ''on mic''\u003cbr\u003e      Swot up on mod\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eA wonderful book for couples who want to prepare a memorable speech and create something personalised for such a special occasion -- Eleonora Tucci * Weddings \u0026amp; Honeymoon Media *\u003cbr\u003eThis comprehensive guide is a must-have for any modern couple who want their wedding speeches to be creative and curated - no cookie-cutter templates here! -- Zoe Burke * Hitched *\u003cbr\u003eFor as long as there have been speeches, there's been a need for advice on how to give great ones. Heidi's book provides anyone giving a speech - wedding or otherwise - with the tools, tips and tricks to turn the mic-shy into great orators, and great orators into history makers! -- Eduardo Braniff * Men's Vows *\u003cbr\u003eThe perfect book for couples who want to break the rules and avoid clichés when it comes to their wedding day speeches -- Kat Williams * Rock n Roll Bride *\u003cbr\u003eThis book will ensure you spend your big day enjoying yourself, not being nervous about your speech! -- Hamish Shephard, founder of Bridebook\u003cbr\u003eAs most of us have witnessed bad wedding speeches, this is a timely and necessary accessory for any couple and their wedding party, filled with immediately usable tips and techniques -- Alan Berg, professional speaker, author and host of the Wedding Business Solutions Podcast\u003c\/p\u003e","brand":"Little, Brown Book Group","offers":[{"title":"Default Title","offer_id":48739399565655,"sku":"9781472147561","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781472147561.jpg?v=1720052135"},{"product_id":"the-political-speechwriter-s-companion-a-guide-for-writers-and-speakers-9781506387741","title":"The Political Speechwriter′s Companion: A Guide","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eCan you really learn to write speeches?\u003cbr\u003e  \u003cbr\u003e  \u003cstrong\u003eThe Political Speechwriter′s Companion \u003c\/strong\u003eguides students through a systematic \"LAWS\" approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the \"go-to-guys\" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: \u003c\/p\u003e  \u003cul\u003e\n\u003cli\u003elanguage the audience will understand and remember, \u003c\/li\u003e\n\u003cli\u003eanecdotes that make listeners laugh and cry, \u003c\/li\u003e\n\u003cli\u003ewit that pokes fun at opponents but also shows their own lighter side, and \u003c\/li\u003e\n\u003cli\u003esupport in the way of statistics, examples, and testimony. \u003c\/li\u003e\n\u003c\/ul\u003e  \u003cp\u003ePacked with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.  \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cem\u003e\"All of us who write and speak and try to help others do so should be grateful.\u003c\/em\u003e\"\u003cbr\u003e -- Lamar Alexander\u003cbr\u003e\u003cp\u003e\u003cem\u003e\"A classic for anyone who cares about speech, or covers it.\" \u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cbr\u003e -- Al Hunt\u003cbr\u003e\u003cp\u003e \"\u003cem\u003eBy far the best book on speechwriting I have ever read:\u003c\/em\u003e\" \u003c\/p\u003e \u003cbr\u003e -- Dan Pink\u003cbr\u003e\u003cp\u003e\u003cem\u003e\"This solid guide for speechwriters and speechgivers, written by a pair of the top practitioners of the art, makes both the philosophical case of why speechwriting matters and the very practical one of precisely how to make a speech work\u003c\/em\u003e\u003cstrong\u003e.\"\u003c\/strong\u003e\u003c\/p\u003e \u003cbr\u003e -- Susan Page\u003cbr\u003e\u003cem\u003e\"\u003cstrong\u003eThe Political Speechwriter′s Companion \u003c\/strong\u003eis the first book on speechwriting I ever read, and it′s the first one I recommend to anyone seriously interested in speechwriting as a craft. If you work in political communications (or really any type of communications) this belongs in your office.\" \u003c\/em\u003e\u003cbr\u003e -- David Litt\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface Foreword Introduction: Why Speechwriting Matters    Does Speechwriting Matter?    Why This Book?    Why Focus Only on Political Life? PART I: LAYING THE FOUNDATION Chapter 1. The Political Speech    Politicians Must Speak More    Politicians Must Persuade    Politicians Must Be Liked    Politicians Must Stay Upbeat    Politicians Must Speak to Average Folks    Politicians Must Get Quoted    Final Words Chapter 2. Persuasion    Persuasion: The Questions    Persuasion: The Modes    Appealing to Reason    Appealing to Emotion    Appealing through Characterization    Final Words Chapter 3. Audiences    Who Are Your Audiences?    What Makes Each Audience Unique?    What Do Audiences Feel about the Speaker?    Final Words Chapter 4. Research    Researching the Event    Researching the Ideas    Researching the Poetry    Final Words PART II: HOW TO DO IT Chapter 5. Structure    Why Monroe Works Well in Politics    Other Structures    Monroe Plus    Monroe in Practice: Four Tips    Final Words Chapter 6. Language People Understand    Writing for Clarity    Reading versus Hearing    Final Words Chapter 7. Language People Remember    Making Language Vivid    Making Language Rhythmic    Final Words Chapter 8. Anecdote    Relevant, Remembered, Ready to Act    Types and Tips    Final Words Chapter 9. Wit    Writing to Make Them Laugh    How to Do It    Formulas    Types and Tips    Final Words Chapter 10. Support    Using Evidence    Types of Evidence    Making Evidence Memorable    Arguing Responsibly    Fallacies    Final Words PART III: APPLICATIONS Chapter 11. Beginnings    Attention    Praise, Thanks, Acknowledgments    Getting Serious and Stating the Purpose    Final Words Chapter 12. Problems    Structure    Language    Anecdote    Wit    Support    Final Words Chapter 13. Solutions    Inspire Solutions with Language    Inspire Solutions through Ethos    The Three Ps: Proposal, Persuasion, Punch Line    Final Words Chapter 14. Writing Conclusions    Four-Part Close: The Steps    Four-Part Close: Strategy    Final Words Chapter 15. Delivery    Elements of Delivery    Delivery’s Best Practice: Practice    Expanding Your Horizons    Final Words Chapter 16. Ethics    Plagiarism    Misleading Listeners    Lying    Speechwriting: Unethical by Definition?    Final Words Chapter 17. The Uneasy Partnership: Advice for Speakers and Writers    For Speakers: What Speechwriters Need from You    For Speechwriters: What Speakers Need from You    Final Words Chapter 18. Final, Final Words Appendix. A Speech for Almost Every Occasion Notes Bibliography Index Index of Speakers About the Authors","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":48739823878487,"sku":"9781506387741","price":78.91,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781506387741.jpg?v=1720053228"},{"product_id":"speaking-across-generations-messages-that-satisfy-boomers-xers-millennials-gen-z-and-beyond-9781514003084","title":"Speaking Across Generations – Messages That","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"InterVarsity Press","offers":[{"title":"Default Title","offer_id":48739863593303,"sku":"9781514003084","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781514003084.jpg?v=1720053329"},{"product_id":"stand-up-and-be-heard-taking-the-fear-out-of-public-speaking-at-university-9781526463616","title":"Stand Up and Be Heard: Taking the Fear Out of","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePublic speaking is an integral skill not only in study but in life, yet giving presentations, oral assessments, or even talking in groups is a terrifying prospect for many students. This book is filled with tips and tricks cultivated through Rob Grieve’s experience in running public speaking workshops at university. \u003c\/p\u003e  \u003cp\u003eTaking the fear out of public speaking at university, he teaches you how to develop your public speaking skills and build your confidence; so whether you’re giving a presentation or just talking with friends you can face the situation without fear. \u003c\/p\u003e  \u003cp\u003eWith a unique focus on ‘authenticity’ over perfection, \u003cstrong\u003eStand Up and be Heard\u003c\/strong\u003e:\u003c\/p\u003e  \u003cul\u003e\n\u003cli\u003eHelps you identify and understanding your fear; what is it that you are most afraid of? How does this fear manifest\u003c\/li\u003e\n\u003cli\u003eProvides practical exercises and strategies that will help you manage your fear \u003c\/li\u003e\n\u003cli\u003eTeaches you the benefits of ‘authentic’ speaking and relying on your own voice and personality\u003c\/li\u003e\n\u003cli\u003eOffers checklists, step-by-step guidance and student testimonials to support your growth.\u003cbr\u003e      \u003cbr\u003e      \u003c\/li\u003e\n\u003c\/ul\u003e  \u003cp\u003e\u003cstrong\u003eThe\u003c\/strong\u003e\u003cstrong\u003e Student Success\u003c\/strong\u003e series are essential guides for students of all levels. From how to think critically and write great essays to planning your dream career, the \u003cstrong\u003eStudent Success\u003c\/strong\u003e series helps you study smarter and get the best from your time at university. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis much-needed book will be highly valued by very many university students – and indeed by all sorts of other people who have occasion to stand up in public and speak. It is terrific to have such authoritative words of wisdom and experience from a practitioner who has faced and overcome the problems that very many people share about speaking in public. I too remember the intense dread I experienced as a teenager when it was my turn to read out the biblical extract to school assembly for four days! This was probably the most daunting experience of my life, and it took me a great deal of time, practice and patience to become able to walk in happily to do conference keynotes, and to enjoy reactions, and indeed play with the audience. Fear of public speaking is a widely shared phenomenon, yet is relatively rarely addressed properly at university, where students can suffer enormously when the time comes round for them to stand up and be heard. It’s every bit as serious a problem as exam stress, and affects the success of at least as many students. At last, here is the book which comforts, guides, and addresses the fears and emotions which very many people experience with speaking. Rob Grieve shares his passion, enthusiasm and experience on every page. A must for students – and many others.  -- Phil Race\u003cbr\u003e\u003cp\u003ePublic speaking skills are now a requirement for many programs (and indeed for many careers), but students can feel overwhelmed. This book sets up a focused strategy to overcome fear of public speaking.  Following the exercises in each chapter will undoubtedly improve skills and confidence. It is a must read for students - and others - who want to be more effective and authentic speakers.\u003c\/p\u003e \u003cbr\u003e -- Deborah Johnston\u003cbr\u003eThe anxiety caused by public speaking affects many of us in the wider population but for students this can be exacerbated when it impacts on grades and self-esteem. This research informed book offers strategies to overcome these anxieties, enabling full participation in student activities such as seminars, group work, asking questions in lectures and delivering presentations. These strategies will also provide life skills, developing confidence to tackle some of the day to day activities which many of us take for granted. \u003cbr\u003e \u003cbr\u003e Rob writes this book from an authentic perspective as someone who has experienced a stammer since childhood. He shares the techniques he has developed throughout his academic career which have been seen to reduce angst by participants in his workshops. \u003cbr\u003e \u003cbr\u003e Working though the study guide will provide the reader with tried and tested approaches which other students have found useful. The key message is that you are not alone; there is support available and this book may be the start of that journey to confidence. \u003cbr\u003e \u003cbr\u003e The book offers an invaluable insight, for academic and student support staff, into the fear felt by some students of public.  It serves as a timely reminder when we seek alternative and creative ways of assessing work in our universities. \u003cbr\u003e \u003cbr\u003e We all need to \"Stand up and be heard\" at times, be it buying a car or negotiating a contract, there are useful tips which we can all benefit from within this book.\u003cbr\u003e   -- Sally Bradley\u003cbr\u003eIn eight chapters of tightly structured, deliberately repetitive prose, Grieve urges the potential public speaker to be ′authentic at all costs′...\u003cbr\u003e It will encourage you to remember the point of public speaking, which is to inform and entertain, to pass on information; to remember an audience is no more interested in the fluency of a speaker than they are in their accent or dress sense. -- Jon Horne * Stamma *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction Chapter 1. Fear of Public Speaking Chapter 2. Authenticity, Not Perfection Chapter 3. Strategies to be Authentic – Part 1 Chapter 4. Strategies to be Authentic – Part 2 Chapter 5. Remember the Basics Chapter 6. Non-verbal Techniques Chapter 7. Practice and Preparation Chapter 8. The Benefits of Standing Up and Being Heard","brand":"Sage Publications Ltd","offers":[{"title":"Default Title","offer_id":48739941744983,"sku":"9781526463616","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781526463616.jpg?v=1720053476"},{"product_id":"talk-like-ted-the-9-public-speaking-secrets-of-the-worlds-top-minds-9781529068658","title":"Talk Like TED: The 9 Public Speaking Secrets of","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eWith a new introduction from the author, discover the secrets to a perfect TED Talk and learn how to deliver an exceptional presentation with Carmine Gallo’s \u003ci\u003eTalk Like TED\u003c\/i\u003e.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e‘A smart, practical book that will teach you how to give a kick-butt presentation’ - \u003cb\u003eDaniel H. 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Pink, No. 1 \u003ci\u003eNew York Times\u003c\/i\u003e Bestselling Author of \u003ci\u003eTo Sell Is Human\u003c\/i\u003e and \u003ci\u003eDrive\u003c\/i\u003e\u003cbr\u003eLively and appealing . . . the book draws on current brain science to explain what wins over, and fires up, an audience – and what doesn't * Fortune *\u003cbr\u003eA dynamic work focused on storytelling, filled with examples from TED Talks . . . The book is sure to be a hit with anyone who wants to be a more successful communicator * Publishers Weekly *\u003cbr\u003eI found his book compelling and educational, and I'm now ready to shorten and reformat my speeches * Inc. Magazine *\u003cbr\u003eGallo’s book is crammed with valuable insights as well as practical dos and don’ts. Read it and you, too, can stand and deliver a compelling, convincing and memorable talk, speech or presentation * SUCCESS *\u003cbr\u003eThe premise of this book, that TED talks provide great examples and lessons, is a magnificent insight. Then Carmine's execution of this premise is even better. This book will make you a much better speaker -- Guy Kawasaki, former chief evangelist of Apple and author of \u003ci\u003eAPE: Author, Publisher, Entrepreneur\u003c\/i\u003e\u003cbr\u003eThis book offers anyone trying to get better at spoken communications a comprehensive description of the elements that make for greatness. It is deeply researched and draws on some of the best examples of current public speaking * Management Today *\u003cbr\u003eRead this book to understand the secrets to delivering presentations that sell yourself and your cause by adopting techniques from some of the most notable speakers on the planet -- Dan Schawbel, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003ePromote Yourself \u003c\/i\u003eand \u003ci\u003eMe 2.0\u003c\/i\u003e\u003cbr\u003eInspire, motivate and persuade any audience! 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This book is a complete course on the art of argument, taught by the greatest practitioners of it: Churchill, Lincoln, and hundreds of others from the golden age of debate in England and America.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e \nThe book’s concise chapters provide lessons in all aspects of give and take—the syllogism and the slippery slope, the argumentum ad hominem and reductio ad absurdum, the fallacy and the insult. Ward Farnsworth shows how the full range of such techniques can be used or repelled, and illustrates them with examples that are fascinating, instructive, and fun to read.\u003cbr\u003e\u003cbr\u003e\nThe result is a browsable reference in which every page is a pleasure. It will leave you better able to win arguments and to defend yourself under fire. It’s also an entertaining reminder that argument can be a source of beauty and delight. As Farnsworth says of t\u003c\/p\u003e","brand":"David R. Godine Publisher Inc","offers":[{"title":"Default Title","offer_id":48867587227991,"sku":"9781567927986","price":18.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781567927986.jpg?v=1722284013"},{"product_id":"hbrs-10-must-reads-on-public-speaking-and-presenting-with-featured-article-how-to-give-a-killer-presentation-by-chris-anderson-9781633698833","title":"HBR's 10 Must Reads on Public Speaking and","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eCommand the room--whether you're speaking to an audience of one or one hundred.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIf you read nothing else on public speaking and presenting, read these 10 articles. We've combed through hundreds of \u003ci\u003eHarvard Business Review\u003c\/i\u003e articles and selected the most important ones to help you find your voice, persuade your listeners, and connect with audiences of any size.\u003c\/p\u003e\u003cp\u003eThis book will inspire you to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWin hearts and minds--and approval for your ideas\u003c\/li\u003e\n\u003cli\u003eConquer your nerves and speak with confidence\u003c\/li\u003e\n\u003cli\u003eFocus your message so that people really listen\u003c\/li\u003e\n\u003cli\u003eEstablish trust with your audience by being your authentic self\u003c\/li\u003e\n\u003cli\u003eUse data and visuals to persuade more effectively\u003c\/li\u003e\n\u003cli\u003eMaster the art of storytelling\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis collection of articles includes \"How to Give a Killer Presentation,\" by Chris Anderson; \"How to Become an Authentic Speaker,\" by Nick Morgan; \"Storytelling That Moves People: A Conversation with Screenwriting Coach Robert McKee,\" by Bronwyn Fryer; \"Connect, Then Lead,\" by Amy J.C. Cuddy, Matthew Kohut, and John Neffinger; \"The Necessary Art of Persuasion,\" by Jay A. Conger; \"The Science of Pep Talks,\" by Daniel McGinn; \"Get the Boss to Buy In,\" by Susan J. Ashford and James R. Detert; \"The Organizational Apology,\" by Maurice E. Schweitzer, Alison Wood Brooks, and Adam D. Galinsky; \"What's Your Story?” by Herminia Ibarra and Kent Lineback; \"Visualizations That Really Work,\" by Scott Berinato; and \"Structure Your Presentation Like a Story,\" by Nancy Duarte.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHBR's 10 Must Reads\u003c\/b\u003e paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. \u003ci\u003eHarvard Business Review\u003c\/i\u003e has sorted through hundreds of articles and selected only the most essential reading on each topic. 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Yet an astounding 30 percent of professionals develop preventable vocal problems that could ruin their careers. And most do not know that both the quality and tone of one’s voice can be changed.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Voice Book: Caring For, Protecting, and Improving Your Voice\u003c\/i\u003e is a one-of-a-kind reference that will save and improve your voice, your job, and your personal life. With dozens of vocal exercises and a detailed guide to the anatomy and physiology of voice, the book covers the full range of vocal health, from protecting against hoarseness and laryngitis to expanding speaking range and enhancing voice tone and quality.\u003cbr\u003e\u003cbr\u003e Illustrations, photographs, FAQs, and downloadable audio tracks make this updated edition of The Voice Book a must-read for anyone who wants a dependable, strong, and engaging voice.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReaders can locate the audio files for \u003ci\u003eThe Voice Book\u003c\/i\u003e in the left bar on this page, just click \"Audio Downloads\" or you have the option to copy and paste this link: https:\/\/www.chicagoreviewpress.com\/the-voice-book-pages-630.php\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"This book is very friendly to the reader. . . . 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The book includes something for everyonenot just the professional speaker, actor, or trainer but the simply curious as well.\" Joan Lader, Voice Therapist\/Teacher","brand":"Chicago Review Press","offers":[{"title":"Default Title","offer_id":48867914482007,"sku":"9781641603300","price":16.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781641603300.jpg?v=1722285580"},{"product_id":"connect-how-to-inspire-influence-and-energise-anyone-anywhere-anytime-9781788706438","title":"Connect: How to Inspire, Influence and Energise","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e*NEW EDITION FEATURING UPDATED MATERIAL*\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'Erudite, interesting and, above all, entertaining' ALAN JOHNSON, FORMER UK HOME SECRETARY\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'A racy, engrossing read' PROFESSOR IAN ROBERTSON\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'Incredibly absorbing, leaving even the most confident orator with food for thought' \u003ci\u003ePSYCHOLOGIES \u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eCommunication can make the difference between failure and success. When communication goes badly, it's a nightmare. When it goes well, it's the stuff of dreams. \u003cbr\u003e\u003cbr\u003eIn this revelatory and entertaining guide, top speechwriter Simon Lancaster reveals that the secret to great communication lies not in logic alone, but in skilfully connecting with people's deepest instincts and emotions. Through the power of connections, it is possible to transform people's perceptions about almost anything, making the scary safe, the unfamiliar familiar, and even turning a 'no' into a 'yes'. \u003cbr\u003e\u003cbr\u003eDrawing on cutting-edge neuroscience and ancient rhetoric, Lancaster examines ten powerful connections you can instantly make to change how people think, feel and act. Forget incomprehensible acronyms, mixed metaphors and jumbled jargon; with these connections, you can literally get people's mouths watering, make their hearts race and leave them addicted to your presence. \u003cbr\u003e\u003cbr\u003ePacked with wisdom, humour and actionable methods, \u003ci\u003eConnect \u003c\/i\u003eis the ultimate guide to great communication, giving you the power to inspire, influence and energise anyone, anywhere, anytime.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eLike everything the incredible Simon Lancaster does - whether it's in speech-writing, books or music - this is erudite, interesting and, above all, entertaining. * Alan Johnson, author and Former Home Secretary of the United Kingdom *\u003cbr\u003eIn a world filled with division and anxiety, Simon Lancaster unlocks a treasure trove of advice on how we achieve meaningful and lasting connections with others through our written and spoken communications. And he makes it all sound fun and easy - which is exactly how it should be * Viv Groskop, author of How to Own the Room: Women and the Art of Brilliant Speaking *\u003cbr\u003eOne of the world's best speechwriters unveils the arts of persuasion with the help of some brain science. A racy, engrossing read. * Professor Ian Robertson, author of How Confidence Works: The New Science of Self-Belief *\u003cbr\u003e'I really enjoyed \u003ci\u003eConnect\u003c\/i\u003e! Highly recommend it to anyone looking to connect more deeply with their audience, whether it's one person or a thousand.' * Terry Szuplat, President Obama's speechwriter, 2009–2017 *\u003cbr\u003eA rollicking read, jammed full of inspiring insights and examples, showing how we can all use humour and playfulness to become better communicators. Great fun! * Neil Mullarkey, comedian and author of Seven Steps to Improve Your People Skills *\u003cbr\u003eIn this highly entertaining guide to communication, Simon Lancaster provides rich insight into how to instantly connect with audiences. His anecdotes and familiar cultural reference points ensure that he always practises what he preaches, and so his ideas connect with readers * Jonathan Charteris-Black, Emeritus Professor of Linguistics, University of the West of England *\u003cbr\u003eSimon Lancaster dives into the language that dominates public debate to argue that the opinions many of us assume to be instinctive are actually the product of others manipulating words and phrases to provoke the reaction they desire. A thoroughly entertaining and highly relevant read. * Sir Peter Wanless, Chief Executive, NSPCC *","brand":"Bonnier Books Ltd","offers":[{"title":"Default Title","offer_id":48868451320151,"sku":"9781788706438","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781788706438.jpg?v=1722288099"},{"product_id":"how-to-apologise-for-killing-a-cat-rhetoric-and-the-art-of-persuasion-9781912454709","title":"How to Apologise for Killing a Cat: Rhetoric and","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e‘Most books on persuasion teach the few how to sway the many. With wit and vim, Guy has given us something else: an X-ray into the tactics of those trying to change our minds and behaviour\u003c\/b\u003e\u003cb\u003e.’ - \u003c\/b\u003e\u003ci\u003eStephen Krupin, former speechwriter for Barack Obama\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003eWhen Winston Churchill spoke in Parliament, he convinced an empire to go to war. When Martin Luther King spoke in Washington, he convinced millions to open their hearts to change. When Oprah Winfrey said: ‘\u003ci\u003eDo what you have to do until you can do what you want to do\u003c\/i\u003e,’ she also used rhetoric. As we have here, by deploying the rule of three to stress a point.\u003cbr\u003e \u003cbr\u003eRhetoric - the art of persuasive speaking and writing – often gets a bad rap. In this dazzling, fast-paced guide, speechwriter Guy Doza rescues rhetoric from the shadows and showcases its immense power to change lives, for good and bad.\u003cbr\u003e \u003cbr\u003eHighlighting punchy sayings from Ancient Rome to modern marketing, he shows how leaders, businesses and even our own friends use rhetorical techniques every day to make convincing arguments.\u003cbr\u003e \u003cbr\u003eWhat’s more, this guide to rhetoric will show you how to learn to use this persuasive language in your own life:\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eHow to convince an investor to back your venture\u003c\/li\u003e\n\u003cli\u003eWhat to say to a potential lover in a bar\u003c\/li\u003e\n\u003cli\u003eAnd, the six rules of apology you should use if you ever accidentally run over the next-door neighbour’s cat...\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e\u003ci\u003eHow to Apologise for Killing a Cat\u003c\/i\u003e is a quick read, humorous and highly practicable. It decodes the tricks and techniques of rhetoric for everyday readers.\u003cbr\u003e \u003cbr\u003eIt's the only book you need to make a convincing marketing pitch.\u003cbr\u003e \u003cbr\u003eIt's the only book you need to give a rousing speech.\u003cbr\u003e \u003cbr\u003eIt's the only book you need to write persuasively.\u003cbr\u003e \u003cbr\u003eIt's the best book to explain the technique we've just used here. After reading this book, you will start to see the trick of rhetoric used\u003ci\u003e everywhere\u003c\/i\u003e.\u003cbr\u003e \u003cbr\u003eAfter reading this book, you will never see the world the same way again!\u003cbr\u003e \u003cbr\u003eAbout the author\u003cbr\u003e \u003cbr\u003eGuy Doza is a speechwriter and trainer. He has a Master’s degree in Rhetoric from the University of London and uses rhetoric in the speeches he writes for senior politicians and business leaders. He trains government speechwriters in logic and rhetoric.\u003cbr\u003e \u003cbr\u003eIntroduction\u003cbr\u003e \u003cbr\u003eHave you ever had that unpleasant anxiety of taking your car to the mechanic and feeling like you’re being swindled? Most of you will probably know exactly what I am talking about. We don’t know how cars work, we don’t know what the parts are called and we don’t know how to fix them ourselves. This lack of knowledge makes us vulnerable and susceptible to exploitation, and we know it. So does the mechanic.\u003cbr\u003e \u003cbr\u003eNow, most mechanics are honest individuals, not rogues, but can we say the same of people who run countries and big companies? When it comes to ordinary life away from the car engine or central heating boiler, most of us don’t even realise just how vulnerable we are. People can use persuasive language to swindle us, cheat us, and exploit us to the hilt. And the worst part is that we are not even aware that it is happening.\u003cbr\u003e \u003cbr\u003eWelcome to rhetoric, the art of persuasion. Rhetoric is a superpower. It can alter the way we think, the way we behave and sometimes even the way we live our lives. And its most explosive charge lies in its subtlety. We need to be aware of how such persuasive language is used, not only so that we can be more persuasive ourselves, but defend ourselves against the rhetorical advances of those who would seek to exploit us.\u003cbr\u003e \u003cbr\u003e\u003cb\u003eA Dark Art?\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eFor too long, rhetoric has been a dark and ancient art confined to the secretive circles of politics and academia. This mystery and misunderstanding has often led to the public to consider it to be the tool of crooks, spin doctors and villains. But no more! The time has come to bring rhetoric out of the darkness and show it for what it is: a mighty linguistic tool. Whether it is a conversation between friends in a café, a pathetic attempt to flirt at a bar, or a meaningful conversation with a world renowned philosopher, rhetoric is everywhere. It is how we invoke authenticity, how we convey meaning, and how we convince.\u003cbr\u003e \u003cbr\u003eSo as well as looking at the grand speeches of eloquent orators and established speakers, this book will delve into the street rhetoric that we encounter in our everyday lives. Whether it’s a cheap use of \u003ci\u003eethos\u003c\/i\u003e or a dodgy use of \u003ci\u003eoccultatio\u003c\/i\u003e, rhetoric is thriving in our offices, dwelling in our pubs and lurking in our very homes. We are going to look at some of the forms that rhetoric can take as it attempts to twist our thoughts and muddy our reasoning.\u003cbr\u003e \u003cbr\u003eSadly, reading this book will not turn you into an eloquent millionaire who is able to close billion dollar business deals, perform Jedi mind tricks, and convince anyone of anything. There are plenty of gimmicky books out there if that is what you are looking for. Rather, this book is designed to help you become more aware of the role that rhetoric plays in the world around us: the good, the bad and the ugly. And, with a certain amount of caution, you will be more prepared to use it yourself while simultaneously being conscious of how it might be used against you, whether for morality, for manipulation, money, or malice.\u003cbr\u003e \u003cbr\u003e\u003cb\u003eBuy the book and carry on on reading!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e‘Most books on persuasion teach the few how to sway the many. With wit and vim, Guy has given us something else: an X-ray into the tactics of those trying to change our minds and behaviour – clarity that can help us see through charlatans and make more informed decisions.\u003cbr\u003e \u003cbr\u003e‘In sharing his great respect for timeless speech strategies, Guy also shows why, despite its reputation, “rhetoric” doesn’t have to be a dirty word.’\u003cbr\u003e \u003cbr\u003e\u003ci\u003e– Stephen Krupin, former speechwriter for Barack Obama\u003c\/i\u003e\u003cbr\u003e‘Most books on persuasion teach the few how to sway the many. With wit and vim, Guy has given us something else: an X-ray into the tactics of those trying to change our minds and behaviour – clarity that can help us see through charlatans and make more informed decisions.\u003cbr\u003e \u003cbr\u003e‘In sharing his great respect for timeless speech strategies, Guy also shows why, despite its reputation, “rhetoric” doesn’t have to be a dirty word.’\u003cbr\u003e \u003cbr\u003e\u003ci\u003e– Stephen Krupin, former speechwriter for Barack Obama\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eINTRODUCTION.\u003c\/b\u003e The author introduces the ancient art of rhetoric, and explains its importance in everyday life as well as how it has been used – and still is used – by people and organisations seeking to influence our views and behaviour. Mentions rhetoric, swindling, persuasive language, Aristotle\u003cbr\u003e\u003cbr\u003e \u003cb\u003e1. TOUCHING THE HEART.\u003c\/b\u003e Introducing how rhetoric can be used in practice, with examples ranging from a simple love letter phrased in many different ways to convey different messages to the Axis of Evil speech by US President George W Bush and the Stolen Generations speech by Australian PM Kevin Rudd\u003cbr\u003e\u003cbr\u003e \u003cb\u003e2. THE THREE MUSKETEERS OF RHETORIC.\u003c\/b\u003e Welcome to Logos, Ethos, and Pathos, key elements of rhetoric – a bit like the rhetorical equivalent of the four horsemen of the apocalypse. Only with three, so the three musketeers is a better cliché. Logos is the use of logic, ethos is the use of emotion\u003cbr\u003e\u003cbr\u003e \u003cb\u003e3. LOGOS.\u003c\/b\u003e Introducing and explaining the uses of logos in rhetoric, including a quick primer on formal logic such as minor and major premise and logical fallacies. Mentions rhetorical technique, formal logic, informal logic, Malala, MMR vaccine, Brexit Battle Bus, Barack Obama, argumentum ad rem\u003cbr\u003e\u003cbr\u003e \u003cb\u003e4. ETHOS.\u003c\/b\u003e Introducing and explaining the rhetorical concept of ethos – the use of reputation to bolster one's argument. Mentions argumentum ad hominem, JK Rowling, Julia Gillard, Justin Bieber, George W Bush, Shakespeare, All’s Well That Ends Well\u003cbr\u003e\u003cbr\u003e \u003cb\u003e5. PATHOS.\u003c\/b\u003e Introduction to pathos in rhetoric, looking at examples throughout history where speakers or writers have invoked emotion to strengthen their argument. Donald Trump, Martin Luther King Jr, I Have a Dream speech, Michelle Obama, Melania Trump, Johnny Mercer, Hilary Benn, Oprah Winfrey\u003cbr\u003e\u003cbr\u003e \u003cb\u003e6. REPETITION.\u003c\/b\u003e The use of the many different types of repetition in rhetoric, including tricolon, epizeuxis, anaphora, epistrophe, anadiplosis, abundantia, isocolon, chiasmus. Mentions historical and political figures Julius Caesar, Abraham Lincoln, Tony Blair, Barack Obama and Kevin Rudd\u003cbr\u003e\u003cbr\u003e \u003cb\u003e7. REPETITION (AGAIN!).\u003c\/b\u003e Explaining further rhetorical techniques such as anadiplosis, abundantia, isocolon, chiasmus. Mentions We Shall Fight on the Beaches, Yoda, US President George W Bush, Malcolm X, abundantia, Kevin Rudd, Sojourner Truth, Ain’t I a woman? anti-slavery speech\u003cbr\u003e\u003cbr\u003e \u003cb\u003e8. TRICKS OF THE TIRADE.\u003c\/b\u003e Introducing other rhetorical techniques used by the likes of Nelson Mandela and Donald Trump. Mentions rhetoric, comprobatio, Donald Trump, Mississippi, Alabama, Nelson Mandela, occultatio, kairos, periphrasis, aporia, apostrophe, apodioxis, digressio, reductio ad absurdum\u003cbr\u003e\u003cbr\u003e \u003cb\u003e9. LOGICAL FALLACIES.\u003c\/b\u003e Revealing the logical fallacies present when skilled practitioners of rhetoric use persuasive language and writing. Mentions slippery slope, Australian Marriage Law Postal Survey, Benjamin Netanyahu, tu quoque, false cause, David Silvester, false dichotomy, Abdul Fattah al-Sisi\u003cbr\u003e\u003cbr\u003e \u003cb\u003e10. TO QUESTION OR NOT TO QUESTION – THAT IS THE QUESTION.\u003c\/b\u003e Exploring the operation of rhetorical questions, known in rhetoric as erotema. Examples include Greta Thunberg, Barack Obama and Shylock in Merchant of Venice. Mentions false dichotomy, epiplexis, Merchant of Venice, Shylock, Hypophora\u003cbr\u003e\u003cbr\u003e \u003cb\u003e11. I'M SORRY I DID IT... APOLOGIES.\u003c\/b\u003e How to apologise, without making matters worse, for instance if you run over the next-door neighbours cat, don't glibly offer to buy them a new one. Features the six key psychological components of a successful apology. Mentions admission of guilt and regret\u003cbr\u003e\u003cbr\u003e \u003cb\u003e12. RHETORIC IN TIMES OF CRISIS.\u003c\/b\u003e The use of rhetoric in crises, as demonstrated by Winston Churchill. We Shall Fight Them on the Beaches, kairos, People’s Republic of China, Mao Zedong, Covid-19 speech, anadiplosis, tricolon, Queen Elizabeth II, Princess Diana funeral rhetoric, Menachem Begin, BP spill\u003cbr\u003e\u003cbr\u003e \u003cb\u003e13. RHETORIC IN THE WORKPLACE.\u003c\/b\u003e Rhetoric in LinkedIn profiles, job applications and CVs. Mentions ethos, work rhetoric, employment rhetoric, office banter, antithesis, job applications, Legally Blonde, comprobatio, CV rhetoric, TEDx Talk, rhetoric public speaking\u003cbr\u003e\u003cbr\u003e \u003cb\u003e14. RHETORIC AND PUBS (PUBS, TINDER AND THE GUTTER).\u003c\/b\u003e The operation of rhetoric in private lives, such as in dating profiles and in wedding vows. Mentions tricolon, epizeuxis, 'education, education, education', rhetoric of Tinder, rhetorician, Grindr profile, Pride and Prejudice, Jane Austen\u003cbr\u003e\u003cbr\u003e \u003cb\u003e15. THE END AND A QUIZ.\u003c\/b\u003e A quiz to end the book. See how many rhetorical techniques you can spot in Barack Obama's acceptance speech after the 2008 presidential election in Grant Park, Chicago. Techniques to spot: kairos, anaphora, epistrophe, tricolon, antithesis, erotema, ethos, pathos, isocolon\u003cbr\u003e\u003cbr\u003e \u003cb\u003eGLOSSARY\u003c\/b\u003e. Glossary of rhetorical terms. Mentions ethos, pathos, logos, abundantia, anadiplosis, anaphora, antithesis, apodioxis, aporia, apostrophe, argumentum ad hominem, argumentum ad populum, argumentum ad rem, chiasmus, comprobatio, digressio, elenchus, enthymeme, epiplexis, epistrophe\u003cbr\u003e\u003cbr\u003e \u003cb\u003eACKNOWLEDGEMENTS.\u003c\/b\u003e Mentions CMM Literary Agency, Simon \u0026amp; Schuster, Kate Woodruff, Anna Stelter, Ruby Bennett, Canbury Press\u003cbr\u003e\u003cbr\u003e \u003cb\u003eINDEX.\u003c\/b\u003e Full index of rhetorical terms and historical characters used in the book, ranging from Tony Abbot, the Australian PM to Mao Zedong","brand":"Canbury Press","offers":[{"title":"Default Title","offer_id":48868999889239,"sku":"9781912454709","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781912454709.jpg?v=1722290761"},{"product_id":"the-art-of-public-speaking-9781945186486","title":"The Art of Public Speaking","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"Skyhorse Publishing","offers":[{"title":"Default Title","offer_id":48869181096279,"sku":"9781945186486","price":9.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781945186486.jpg?v=1722291496"},{"product_id":"rhetorical-machines-writing-code-and-computational-ethics-rhetoric-culture-and-social-critique-series-9780817320218","title":"Rhetorical Machines Writing Code and","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAddresses new approaches to studying computational processes within the growing field of digital rhetoric. 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It is pollution in the public square, where a toxic smog of adversarial rhetoric, propaganda, and polarization stifles discussion and debate, creating resistance to change and thwarting our ability to solve our collective problems.\u003c\/p\u003e\u003cp\u003eIn this second edition of \u003cem\u003eI'm Right and You're an Idiot\u003c\/em\u003e, James Hoggan grapples with this critical issue, through interviews with outstanding thinkers and drawing on wisdom from highly regarded public figures. Featuring a new, radically revised prologue, afterword, and a new chapter addressing the changes in the public discourse since the 2016 US election, his comprehensive analysis explores:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow political will is manipulated\u003c\/li\u003e\n\u003cli\u003eHow tribalism shuts down open-minded thinking, undermi\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgments \u003cbr\u003ePrologue: A Beginner's Mind\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePart I: The Polluted Public Square\u003c\/b\u003e\u003cbr\u003e\u003ci\u003e Section A: Smashing Heads Doesn't Open Minds\u003cbr\u003e\u003c\/i\u003e     1. Like Ships in the Night \u003ci\u003ewith\u003c\/i\u003e Daniel Yankelovich\u003ci\u003eand \u003c\/i\u003eSteve Rosell\u003cbr\u003e     2. The Advocacy Trap \u003ci\u003ewith \u003c\/i\u003eRoger Conner\u003cbr\u003e     3. Mistakes Were Made (But Not by Me)\u003ci\u003ewith \u003c\/i\u003eCarol Tavris\u003cbr\u003e     4. Morality Binds and Blinds \u003ci\u003ewith \u003c\/i\u003eJonathan Haidt\u003cbr\u003e     5. Why We Want to Be Misled \u003ci\u003ewith \u003c\/i\u003eDan Kahan\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eSection B: A Failure to Communicate\u003c\/i\u003e\u003cbr\u003e     6. Facts Are Not Enough \u003ci\u003ewith \u003c\/i\u003eGeorge Lakoff\u003cbr\u003e     7. Matters of Concern \u003ci\u003ewith \u003c\/i\u003eBruno Latour\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eSection C: Duped and How\u003c\/i\u003e\u003cbr\u003e     8. The Self-regulating Psychopath\u003ci\u003e with \u003c\/i\u003eJoel Bakan \u003ci\u003eand \u003c\/i\u003eNoam Chomsky\u003cbr\u003e     9. Steve Bannon's Full-service Propaganda Machine \u003ci\u003ewith research by \u003c\/i\u003eCarole Cadwalladr\u003cbr\u003e     10. Foreign-funded Radicals \u003cbr\u003e     11. Assault on Democracy \u003ci\u003ewith \u003c\/i\u003eAlex Himelfarb\u003cbr\u003e     12. Silencing the Voices of Others \u003ci\u003ewith \u003c\/i\u003eJason Stanley \u003cbr\u003e     13. Gaslighting Blurs Our Reality \u003ci\u003ewith \u003c\/i\u003eBryant Welch\u003cbr\u003e     14. Summary: The Polluted Public Square\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePart II: Speak the Truth, But Not to Punish \u003c\/b\u003e\u003cbr\u003e\u003ci\u003e Section D: Leaning into the Future\u003c\/i\u003e\u003cbr\u003e     15. Power and Love \u003ci\u003ewith \u003c\/i\u003eAdam Kahane\u003cbr\u003e     16. No Fish? No Fish Sticks \u003ci\u003ewith \u003c\/i\u003ePeter Senge\u003cbr\u003e     17. Listen Deeply \u003ci\u003ewith \u003c\/i\u003eOtto Scharmer\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eSection E: The Mighty Tool of Public Narrative\u003c\/i\u003e\u003cbr\u003e     18. What Are They Thinking? \u003ci\u003ewith \u003c\/i\u003eAnthony Leiserowitz \u003ci\u003eand \u003c\/i\u003eEd Maibach\u003cbr\u003e     19. The Myth of Apathy \u003ci\u003ewith \u003c\/i\u003eRenee Lertzman\u003cbr\u003e     20. Psychic Numbing \u003ci\u003ewith \u003c\/i\u003ePaul Slovic\u003cbr\u003e     21. Sometimes David Wins \u003ci\u003ewith \u003c\/i\u003eMarshall Ganz\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eSection F: From the Heart\u003c\/i\u003e\u003cbr\u003e     22. The Golden Rule \u003ci\u003ewith \u003c\/i\u003eKaren Armstrong\u003cbr\u003e     23. Tending Our Inner Ecology \u003ci\u003ewith \u003c\/i\u003eJoan Halifax\u003cbr\u003e     24. Speak the Truth, But Not to Punish \u003ci\u003ewith \u003c\/i\u003eThich Nhat Hanh \u003cbr\u003e     25. We Need Warmheartedness \u003ci\u003ewith \u003c\/i\u003ethe 14th Dalai Lama\u003cbr\u003e Epilogue: Hope, Compassion, and Courage \u003c\/p\u003e\n\u003cp\u003eNotes \u003cbr\u003eIndex\u003cbr\u003eAbout the Author \u003cbr\u003eAbout New Society Publishers \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"New Society Publishers","offers":[{"title":"Default Title","offer_id":48884846035287,"sku":"9780865719149","price":14.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780865719149.jpg?v=1722533730"},{"product_id":"get-rid-of-your-accent-for-beginners-9780955330063","title":"Get Rid of your Accent for Beginners","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"Business and Technical Communication Services Limited","offers":[{"title":"Default Title","offer_id":48885091729751,"sku":"9780955330063","price":18.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780955330063.jpg?v=1722534860"},{"product_id":"communicate-9781305502819","title":"Communicate","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eBecome a successful communicator in all your personal and professional endeavors--whether they''re face-to-face or virtual--with COMMUNICATE! 15th Edition. 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