{"title":"Small businesses and self-employment Books","description":"","products":[{"product_id":"the-failsafe-startup-9780241420171","title":"The FailSafe Startup","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e''Creating something from nothing is a daring act. Tom''s wisdom and encouragement will give any reader the confidence to take the leap.\u003c\/b\u003e''  Eric Ries, bestselling author of \u003ci\u003eThe Lean Startup \u003c\/i\u003e\u003cbr\u003e\u003cb\u003e________________\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e90% of start-ups fail.  But why? And is there a way to avoid the common pitfalls when you start your own business?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eOver the past 23 years at Harvard Business School Tom Eisenmann has helped launch thousands of startups.  An astonishing 13 of these have reached unicorn status.  For a decade he has explored the question of why startups fail and in \u003ci\u003eThe Fail-Safe Startup\u003c\/i\u003e explains how you can succeed against the odds.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEisenmann''s fascinating, often counter-intuitive, advice will help you avoid common mistakes including:\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e* Launching too early\u003cbr\u003e* Aiming too high, too soon\u003cbr\u003e* And letting early success lead to misplaced confidence \u003cbr\u003e\u003cbr\u003e\u003cbr\u003eDrawing on case studies from startups of all shapes and sizes from around the world \u003ci\u003eThe Fail-Safe Startup\u003c\/i\u003e will show you how to analyse the failure of others to ensure your success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e________________\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003e''A must read for any entrepreneur, investor, or startup team member.'' \u003c\/b\u003eMichelle Zatlyn, CEO, Cloudfare\u003cbr\u003e\u003cbr\u003e \u003cb\u003e''Eisenmann has truly helped illuminate a path to success by shining a spotlight on common startup failure patterns. His insights are invaluable, whether you''re just getting started, or you''re eyeing your endgame.'' \u003c\/b\u003eJenn Hyman, CEO, Rent the Runway\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eEisenmann's book about failure, an inherent part of startup life, is actually a book about how to succeed. The stories and voices of entrepreneurs at all stages and of all stripes bring his frameworks and playbooks to life. Whether you're a first-time founder or looking to bring innovation into a corporate environment, \u003cb\u003e\u003ci\u003eWhy Startups Fail \u003c\/i\u003eis essential reading\u003c\/b\u003e. As Tom says, creating something from nothing is a daring act. \u003cb\u003eHis wisdom and encouragement will give any reader the confidence to take the leap.\u003c\/b\u003e -- Eric Ries, CEO of LTSE and bestselling author of The Lean Startup\u003cbr\u003eLaunching and scaling a startup is like a game of chess: it requires laser focus, relentless prioritization and contingency strategies galore. I always wished there was a guidebook to help entrepreneurs avoid common pitfalls--on our way to wherever we're headed. \u003cb\u003eEisenmann has truly helped illuminate a path to success by shining a spotlight on common startup failure patterns\u003c\/b\u003e.  His insights are invaluable, whether you're just getting started, or you're eyeing your endgame. -- Jenn Hyman, co-founder\/CEO of Rent the Runway\u003cbr\u003eIt's no secret that having a great idea isn't enough to guarantee your success as an entrepreneur. I see it all the time on \u003ci\u003eShark Tank\u003c\/i\u003e: even the brightest, most driven founders with the most innovative ideas sometimes find themselves going down the wrong path and facing the decision of whether or not to close their business. \u003ci\u003e\u003cb\u003eThe Fail-Safe Startup\u003c\/b\u003e\u003c\/i\u003e\u003cb\u003e is the perfect roadmap that each entrepreneur needs to have in their back pocket\u003c\/b\u003e to help them avoid those heartbreaking choices and continue to grow their business. -- Daymond John, star of ABC's Shark Tank and bestselling author of The Power of Broke\u003cbr\u003eOnce you start reading this book, you won't be able to put it down. Eisenman has masterfully explained why startups fail in a clear, thoughtful way. This is \u003cb\u003ea \u003c\/b\u003e\u003cb\u003emust read\u003c\/b\u003e\u003cb\u003e for any entrepreneur, investor, or startup team member\u003c\/b\u003e. By avoiding the biggest reasons companies fail, we will see more entrepreneurial success - which is something society needs more than ever. -- Michelle Zatlyn, co-founder\/CEO of Cloudfare","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":47832742756695,"sku":"9780241420171","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780241420171.jpg?v=1710337537"},{"product_id":"build-the-damn-thing-how-to-start-a-successful-business-if-youre-not-a-rich-white-guy-9780241582619","title":"Build The Damn Thing How to Start a Successful","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eBuild The Damn Thing \u003c\/i\u003eis a battle-tested guide for every entrepreneur who the establishment has excluded. Finney, an investor and startup champion, explains how to build a business from the ground up; from developing a business plan to finding investors, growing a team, and refining a product. Finney empowers entrepreneurs to take advantage of their unique networks; arms readers with responses to investors who say, great pitch but I just don''t do Black women; and inspires them to overcome naysayers. \u003cbr\u003e\u003cbr\u003eFor all the Builders striving to build their businesses in a world that has overlooked and underestimated them: this is the essential guide to knowing, breaking, remaking and building your own rules of entrepreneurship in a startup and investing world designed by the Entitleds.\u003cbr\u003e\u003cbr\u003eDon''t wait for the system to let you in - break down the door and build \u003ci\u003eyour \u003c\/i\u003edamn thing.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eHaving been an entrepreneur and founder for over 20 years, I have read my fair share of business books but \u003ci\u003eBuild The Damn Thing\u003c\/i\u003e is like nothing else I've read! Kathryn's honest insights and 'tell it like it is' approach to building is not only refreshing...it's necessary; especially in a time when so much is at stake. I greatly appreciate the attention to principles typically glossed over-or completely ignored-in most books about entrepreneurship, like the importance of core values. That, for me, makes \u003ci\u003eBuild The Damn Thing\u003c\/i\u003e a must-read for any aspiring startup founder grounded in commitment and responsibility.\u003c\/p\u003e -- Diana Verde Nieto, founder and CEO of Positive Luxury\u003cbr\u003eAn inspiring and galvanising guide to starting a business for anyone who finds themselves on the outside trying to break in. Filled with motivating and practical advice, this is a must read for every aspiring entrepreneur. -- Kanya King, founder of MOBO\u003cbr\u003eHard earned knowledge, practical advice and an authentic engaging style combine to make this business building primer a must read for both wantrepreneurs and early stage business builders.  The author's enthusiastic mantra \"you got this\" is a timely rallying cry for all of us.  I plan to continue building the damn thing. -- Eric Collins, author of We Don't Need Permission\u003cbr\u003eA guide to compete against the odds! What you might perceive to be a negative attribute, could very well be your superpower! -- Bianca Miller-Cole, Founder and CEO of The Be Group and author of Self-Made and The Business Survival Kit\u003cbr\u003eKathryn has done an incredible job breaking down the steps of how any entrepreneur can be successful on this business journey with practical and tangle steps. Such an easy read which I'm sure will help so many achieve their goals in business - great book! -- Byron Cole, author of Self-Made and The Business Survival Kit","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":47832903385431,"sku":"9780241582619","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780241582619.jpg?v=1710339295"},{"product_id":"how-to-work-for-yourself-9780349420844","title":"How to Work for Yourself","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eWorking for yourself can be an incredibly rewarding way of making a living, giving you more freedom, control, fun, satisfaction and even money, than you could have imagined. 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You''ll learn how to decide if this is the right path for you, how to get started, the key issues you need to think about and how to overcome obstacles and setbacks - not just from a practical point of view, but from a personal, financial and emotional perspective too.\u003cbr\u003e\u003cbr\u003eSo whether you are currently in a salaried job and exploring the idea of going it alone, about to take your first step into the workplace after school or university, have just been made redundant or are already working for yourself, but need help and guidance on how to do it better, this is the book for you.\u003c\/p\u003e","brand":"Little, Brown Book Group","offers":[{"title":"Default Title","offer_id":47833114902871,"sku":"9780349420844","price":11.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780349420844.jpg?v=1710342299"},{"product_id":"already-brilliant-play-to-your-strengths-in-work-and-life-9780349417349","title":"Already Brilliant Play to Your Strengths in Work","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWhether you know it or not, the seeds of success are already within you, so instead of endlessly putting off your dreams, dive in and get started now.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eSetting up a successful business is a daunting task for any entrepreneur. Many fail at the first attempt and need encouragement to get back out there. \u003ci\u003eHow to Make a Million before Lunch\u003c\/i\u003e gives you that encouragement in practical steps to help start, build and manage a business. Read it. Take the leap, but remember try to have fun along the way! -- Sir Richard Branson on \u003ci\u003eHow to Make a Million Before Lunch\u003c\/i\u003e\u003cbr\u003eBecoming an entrepreneur is one of the most exciting things anyone can do and this book should be on the bookshelf of anyone who dreams of running their own business. Rachel Bridge has written a practical guide to maximising your chances of success in a very clear and informative way. An essential book for every budding entrepreneur -- Peter Jones, entrepreneur and star of BBC's \u003ci\u003eDragon's Den\u003c\/i\u003e on \u003ci\u003eHow to Make a Million Before Lunch\u003c\/i\u003e","brand":"Little, Brown Book Group","offers":[{"title":"Default Title","offer_id":47846237634903,"sku":"9780349417349","price":10.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780349417349.jpg?v=1710522369"},{"product_id":"already-brilliant-9780349417356","title":"Already Brilliant","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eDo you want to achieve a long-held dream or reach a life-changing goal? That big promotion or fulfilling new job? That business you want to start? That exciting new life in the sun? That amazing idea you long to put into action? 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Written by two business experts with eight years of homesharing experience, Airbnb superhosts Gabriela and Derek offer coaching to other hosts -- Chip Conley, Strategic Adviser for Hospitality and Leadership, Airbnb and bestselling author\u003cbr\u003eDerek's and Gabriela's experience and competitor insights have helped me make decisions on how best to run my homeshare -- Jeff Sandon, homeshare host\u003cbr\u003eInspirational! If there is just one word to describe Gabriela and Derek this is it: inspirational. If you get the chance to work together, you will discover two people that are passionate, committed and extremely professional. Blend this with a truly genuine sense of hospitality and you can't help but be motivated to be a part of their world -- Geoff Turner, hotelier and educator, Anhong Consulting\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book has encouraged me to explore home sharing hospitality, a road map to becoming (and remaining) a Super Host. 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But don''t cashflow forecasts, tax returns and P\u0026amp;Ls all sound a bit of a faff?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Fear not: help is at hand. In \u003ci\u003eBusiness for Bohemians\u003c\/i\u003e, Tom Hodgkinson combines practical advice with laugh-out-loud anecdote to create a refreshingly candid guidebook for all of us who aspire to a greater degree of freedom in our working lives. \u003cbr\u003e\u003cbr\u003e Whether you dream of launching your own startup or profiting from your creativity in your spare time, \u003ci\u003eBusiness for Bohemians\u003c\/i\u003e will equip you with the tools to turn your talents into a profitable and enjoyable business. Accounting need no longer be a dark art. You will become au fait with business plans and a friend of the spreadsheet. You will discover that laziness can be a virtue. 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It's also \u003cb\u003every, very funny\u003c\/b\u003e * Better Retailing *","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":48732973859159,"sku":"9780241244807","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780241244807.jpg?v=1719999124"},{"product_id":"lost-and-founder-9780241290927","title":"Lost and Founder","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e''You won''t find a more honest, raw and helpful look into the trenches of founding a tech startup than this book'' \u003c\/b\u003eNir Eyal, author of \u003ci\u003eHooked\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e''Rand Fishkin is the real deal'' \u003c\/b\u003eSeth Godin, entrepreneur and author \u003cbr\u003e\u003cbr\u003e\u003cb\u003e-----------\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003eEveryone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eThis is not that story.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eRand Fishkin, the founder and former CEO of Moz, is one of the world''s leading experts on SEO. 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He was the author of several Kogan Page books.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: Introduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: Writing a Business Plan;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: Simple Cash Flow Forecasts;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: The Very Small Business;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: Retail and Catering;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: Manufacturing;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: The Digital Business;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: Expanding a Business;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: The Market;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: Planning the Borrowing;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: How Not to Write a Business Plan;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: Maintaining the Plan;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: Small Business and the Trade Cycle;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: Monitoring Progress\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48736698302807,"sku":"9780749481100","price":19.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749481100.jpg?v=1723810759"},{"product_id":"the-10-secrets-of-entrepreneurs-how-to-stop-being-just-an-employee-9780749958916","title":"The 10 Secrets of Entrepreneurs How to stop being","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThe Ten Secrets of Entrepreneurs \u003c\/i\u003eis a compelling guide to the ten key differences between successful or extraordinary entrepreneurs and unsuccessful or ordinary employees and the way they think and behave. 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The recognition that perceptions and realities are highly  influenced by regional and developmental factors makes the book very  insightful.”\u003c\/p\u003e\u003cp\u003e-  José Lopez, Member of the Executive Committee, World Business Council for  Sustainable Development; Former Executive Vice President for Worldwide  Operations, Nestlé\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ci\u003e“Strategy and  Sustainability\u003c\/i\u003e  provides an excellent overview of the sustainability discussion, its  development, and its relevance for businesses. Michael Rosenberg’s book provides  a holistic and good read about the different challenges to bridge the gap  between the traditional business perspective and stakeholder  expectations.”\u003cp\u003e-  Uwe Bergmann, Director Sustainability Management,  Henkel\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\"If  it's not \u003ci\u003esafe\u003c\/i\u003e, it's not sustainable. 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And  almost anyone can use the thoughtful frameworks to better diagnose today’s  challenges and plan a more concrete and less risky path  forward.”\u003c\/p\u003e\u003cp\u003e-  “Hutch” Hutchinson, Senior Fellow, Rocky Mountain Institute; former Director,  The Boston Consulting Group\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e“Mike Rosenberg makes a persuasive argument that business success  is incomplete without a dedication to environmental sustainability. 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SDLC.\u003c\/p\u003eo   To understand DevOps and MLOps concepts, the difference, and practices. \u003cp\u003e\u003c\/p\u003e\u003cp\u003eo   Case Study.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e·         Chapter 7:  Software Architecture and Team design for AI products :  \u003c\/p\u003e\u003cp\u003eChapter Goal:\u003c\/p\u003e\u003cp\u003eo   To understand the importance of Conway law for AI start-ups.\u003c\/p\u003e\u003cp\u003eo   To understand why data engineering and operations are the keys to successful AI start-ups.\u003c\/p\u003e\u003cp\u003eo   To understand how to design scalable data-intensive software architecture.\u003c\/p\u003e\u003cp\u003eo   To understand how to define a highly effective technical team \u003c\/p\u003e\u003cp\u003eo   Case Study.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e·         Chapter 8:  Building effective AI Product Go-To-Market strategy :  \u003c\/p\u003e\u003cp\u003eChapter Goal:\u003c\/p\u003e\u003cp\u003eo   To 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\u003c\/p\u003e\u003cp\u003eChapter Goal:\u003c\/p\u003e\u003cp\u003eo   To understand the foundation of AI start-ups' growth strategy.\u003c\/p\u003e\u003cp\u003eo   To understand the B2B and B2D sales funnels, the difference, and strategies.\u003c\/p\u003e\u003cp\u003eo   Understanding AIaaS and AI-powered SaaS marketing and growth metrics.  \u003c\/p\u003e\u003cp\u003eo   Case Study.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e·         Chapter 11: Recruiting and Managing AI talents:\u003c\/p\u003e\u003cp\u003eChapter Goal:\u003c\/p\u003e\u003cp\u003eo   To understand that production AI is different from academia Ph.D.\u003c\/p\u003e\u003cp\u003eo   To understand how to scout and recruit AI talents.\u003c\/p\u003e\u003cp\u003eo   To understand how to outsource AI development.\u003c\/p\u003e\u003cp\u003eo   To understand how to manage the AI team and minimize turn-over.\u003c\/p\u003e\u003cp\u003eo   Case Study.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e·         Chapter 12: Strategizing Exit Plan:\u003c\/p\u003e\u003cp\u003eChapter Goal:\u003c\/p\u003e\u003cp\u003eo   To understand how to drive strategic value in AI start-ups.\u003c\/p\u003e\u003cp\u003eo   To understand how to targeting acquisitors.\u003c\/p\u003e\u003cp\u003eo   To understand the M\u0026amp;A process and how to select M\u0026amp;A advisors.\u003c\/p\u003e\u003cp\u003eo   The future of Enterprise AI landscapes.\u003c\/p\u003e\u003cp\u003eo   Wrapping Up.\u003c\/p\u003e\u003cp\u003eo   Case Study.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"APress","offers":[{"title":"Default Title","offer_id":48739669410135,"sku":"9781484295014","price":40.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781484295014.jpg?v=1720052861"},{"product_id":"the-art-of-starting-how-to-build-your-creative-business-from-the-ground-up-9781529077575","title":"The Art of Starting: How to Build Your Creative","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eDitch your day job or set up your side project with this ultimate guide to starting and running your own creative business. From two successful entrepreneurs who share everything they wish they they'd known at the beginning.\u003cbr\u003e\u003cbr\u003e‘Together, these two have created a flourishing business’ - \u003ci\u003eVogue\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Art of Starting\u003c\/i\u003e guides you from the first step right through to the everyday running of a successful creative business. Whether your passion is in craft, photography, food, fashion or design, this book is full of indispensable advice.\u003cbr\u003e\u003cbr\u003eIona Mathieson and Romy St Clair are two entrepreneurs who learnt the hard way. Their practical advice helps you to use what you already know and develop future proof skills in a fulfilling job that works for you.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eThe Art of Starting\u003c\/i\u003e you will:\u003cbr\u003e– Discover your strengths, foster community and create meaningful client relationships\u003cbr\u003e– Learn how to value yourself, your product and negotiate fees\u003cbr\u003e– Find out what school didn’t teach; from tax and accounting to social media management and developing community\u003cbr\u003e\u003cbr\u003eIona and Romy started their floristry business SAGE Flowers with no formal training and less than £1,000. In a few short years, they grew a floristry empire, have been lauded as London's go-to florists, and have an enviable client list including Mercedes, Nike, Glossier and Fenty. In \u003ci\u003eThe Art of Starting\u003c\/i\u003e they share tips and secrets from experts and entrepreneurs so that your creative business will succeed too.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eTogether, these two have created a flourishing business. * Vogue *\u003cbr\u003eThis guide will advise you on how to start your own creative business or simply take up a new side hustle * i-D *\u003cbr\u003e\u003ci\u003eThe Art of Starting\u003c\/i\u003e is such a powerful statement. The first step really is as simple as that. What Iona and Romy have provided is a much needed and important resource to building and running a creative business that honors integrity, people and passion. * Diet Paratha *\u003cbr\u003eAn honest and demystifying manual full of insider wisdom for modern day entrepreneurs – brilliant! * Hazel Gardiner *\u003cbr\u003eLove what the girls are doing. . . It's amazing what they've built together, boss moves * Seapa *\u003cbr\u003eIona and Romy are the true trailblaizers in the creative world. \u003ci\u003eThe Art of Starting\u003c\/i\u003e is a must-read, this is the book you needed yesterday. Refreshing, educational, and beautifully curated. A real reflection of what SAGE has become. * Jaya Nila Aziz, Aesthetician \u0026amp; Founder of Sifali *\u003cbr\u003eUnlike many business owners — change doesn’t scare them. * Evening Standard *\u003cbr\u003eThey know a thing or two about launching a successful business and it’s all detailed in their very first book \u003ci\u003e. . . \u003c\/i\u003ethink of it as a start-up handbook. * The Face *\u003cbr\u003eThis guide will advise you on how to start your own creative business or simply take up a new side hustle * i-D *","brand":"Pan Macmillan","offers":[{"title":"Default Title","offer_id":48740108009815,"sku":"9781529077575","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781529077575.jpg?v=1720053898"},{"product_id":"make-money-while-you-sleep-how-to-turn-your-knowledge-into-online-courses-that-make-you-money-24hrs-a-day-9781529381894","title":"Make Money While You Sleep: How to Turn Your","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eWhat if you could earn money doing what you love?\u003cbr\u003e\u003cbr\u003eWhat if you could live more and work less?\u003cbr\u003e\u003cbr\u003eWhat if you could Make Money While You Sleep?\u003cbr\u003e\u003cbr\u003eYou can!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eForget the old ways of unhealthy working hours and pressing pause on your life until retirement - especially in uncertain economic times. In Make Money While You Sleep, Lucy Griffiths, passive income strategist and coach, will share how you can create a course-based business that works 24 hours a day for you while you get on with the business of living your life.\u003cbr\u003e\u003cbr\u003ePacked with advice, knowledge and refreshing honesty, Lucy will take you through the process of course creation: from inspiration to getting it done, to actually selling it!\u003cbr\u003e\u003cbr\u003e* Learn how to stand out in an increasingly content-saturated world by using a proven system that turns your ideas into a bestselling brand. \u003cbr\u003e\u003cbr\u003e* Package up your expertise and sell your courses on repeat. \u003cbr\u003e\u003cbr\u003e* Learn how to position yourself as an expert in your industry and harness the power of social media and YouTube to upscale your business. \u003cbr\u003e\u003cbr\u003eNow is the time to take your digital course idea and turn it into a money-making machine!\u003c\/p\u003e","brand":"Hodder \u0026 Stoughton","offers":[{"title":"Default Title","offer_id":48740248453463,"sku":"9781529381894","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781529381894.jpg?v=1720054219"},{"product_id":"diy-urbanism-in-africa-politics-and-practice-9781786999023","title":"DIY Urbanism in Africa: Politics and Practice","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eProtracted economic crises, accelerating inequalities, and increased resource scarcity present significant challenges for the majority of Africa's urban population. Limited state capacity and widespread infrastructure deficiencies common in cities across the continent often require residents to draw on their own resources, knowledge, and expertise to resolve these life and livelihood dilemmas.  DIY Urbanism in Africa investigates these practices. It develops a theoretical framework through which to analyze them, and it presents a series of case studies to demonstrate how residents invent new DIY tactics and strategies in response to security, place-making, or economic problems.  This book offers a timely critical intervention into literatures on urban development and politics in Africa. It is valuable to students, policymakers, and urban practitioners keen to understand the mechanisms and political implications of widespread dynamics now shaping Africa's expanding urban environments.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis lively and important new collection pushes the study of the politics of urban development in African cities in to new terrain. A must-read for students of the African city. * Claire Mercer, London School of Economics, UK *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction Part I: Conceptual Framing 1. DIY Urbanisms Old and New 2. DIY Urbanism in Distressed Cities in Africa 3. Reconnaissance Discourse of DIY and Urban Living in Nigeria 4. DIY Urbanism in an African Context and its Potential as a Collaborative Placemaking Tool for Bridging Africa’s Urban Infrastructure Deficit Part II: Case Studies 5. Political Economy of Community-led Security Provisioning in Urban Africa 6. The Production of Urban Space through Multi-scaled Political Networks in Lagos, Nigeria 7. Historicizing Precarity and DIY Urbanism in Accra, Ghana 8. Exploring Street Informality as Design Method: Experiences from Nigerian and Ghanaian Cities 9. Self-made Urbanism Handbook: The Case of Freetown, Sierra Leone 10. Resistance or Utopia? DIY Eco-communities in Durban, South Africa 11. Disability and Urbanism in Malawi 12. DIY Urbanism in Boom and Bust: a Perspective from Africa’s Copperbelt Conclusion","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48741491507543,"sku":"9781786999023","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781786999023.jpg?v=1720057749"},{"product_id":"mastering-brexits-through-the-ages-entrepreneurial-innovators-and-small-firms-the-catalysts-for-success-9781787438972","title":"Mastering Brexits Through The Ages:","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eBrexit is arguably the most significant UK foreign and economic policy event since at least 1945. Opinion is bitterly divided between whether to leave, when to leave, how to leave and even on what Brexit is. \u003ci\u003eMastering Brexits Through the Ages: Entrepreneurial Innovators and Small Firms - The Catalysts for Success\u003c\/i\u003e explores these dynamics through the lens of three previous 'Brexits' – the end of Roman Britain, the Henrician Reformation, and the Elizabethan age. Using multiple historical epithets, it illuminates insights into innovation needs, smaller firm growth, previous step change events and related economic understanding. This book paints a broad picture of possible UK post-Brexit landscapes.  Echoing an earlier European Treaty (Versailles, 1919), fourteen action points that can contribute to mitigating downside risks and making post Brexit UK a leading force in the Global Economy are identified. At all times, dynamic entrepreneurs and small companies are at the centre of the narrative.  This book is both a key contribution to understanding implementation risks and to identifying what a 'winning' post-Brexit UK economy should look like.  Drawing on extensive research, the book identifies the strategic framework and associated practical measures needed to realise a positive outcome. It concurrently analyses Brexit mythology through carefully unpicking and demystifying complexities, anticipated Brexit risks, impacts, implications and unknowns. A book for academics, policy makers, advisers and interested bystanders alike.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThe authors use previous historical events to understand future challenges in the UK after Brexit, by examining three previous \"Brexits\" as moments of change: the end of Roman Britain, the Henrician Reformation, and the Elizabethan Settlement. They identify 14 propositions to change frameworks to drive success and make the UK the number one innovative economy globally in a Brexit context, derived from past experience and Brexits and combined with today's landscape. They discuss the current landscape of the UK; critical factors key to the success or failure of the domestic economy based on analysis of the outcomes and consequences of the three previous Brexits; the role of smaller firms in innovation and success; the impact of Brexits on various industries, and its risks; various perspectives on Brexit; and actions for coping with Brexit shocks. -- Annotation ©2018 * (protoview.com) *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface\tChapter 1. Today's Landscape  Chapter 2. Brexit Paradigms\t  Chapter 3. Smaller Firms: Engines of Innovation  Chapter 4. Shocks Revisited  Chapter 5. The Conventional Wisdom\t Chapter 6. Our Assumptions\t  Chapter 7. Coping With A Brexit Shock\t98  Chapter 8. Epilogue - Unlocking Our Potential","brand":"Emerald Publishing Limited","offers":[{"title":"Default Title","offer_id":48741536989527,"sku":"9781787438972","price":65.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781787438972.jpg?v=1720057899"},{"product_id":"the-entrepreneurial-dilemma-in-the-life-cycle-of-the-small-firm-how-the-firm-and-the-entrepreneur-change-during-the-life-cycle-of-the-firm-or-how-they-should-change-9781789733167","title":"The Entrepreneurial Dilemma in the Life Cycle of","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eEntrepreneurial dilemmas play an important, though heavily underexposed, role in the life cycle of the small firm. This book defines the entrepreneurial dilemma as a situation where entrepreneurs have to choose between multiple future courses of action concerning their firm, without sufficient information to make that choice.  \u003cbr\u003e  \u003ci\u003eThe Entrepreneurial Dilemma in the Life Cycle of the Small Firm\u003c\/i\u003e enables lecturers, researchers and practitioners in the fields of entrepreneurship, small business development and business administration to understand these entrepreneurial dilemmas and ways to resolve them.   \u003cbr\u003e  This book presents an in-depth analysis of the modern theories in the field of entrepreneurship, including innovation, sustainable entrepreneurship, characteristics of small businesses, the life cycle of the firm, entrepreneurial behavior and small business finance.  \u003cbr\u003e  Enno Masurel provides a clear overview of the opportunities that teaching entrepreneurship in a higher education context offers, and embodies this teaching within ten universal cases that will help readers to further understand the the dilemmas faced by entrepreneurial activity in the development of small firms.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eMasurel’s goal is that his book will be the new textbook on entrepreneurship for post-graduate and executive students in higher education. He focuses on the decisions that the entrepreneur as the owner-manager of a small firm has to make for the further development of his firm. Chapter one deals with the theoretical background of entrepreneurship and small business in a number of approaches. Chapter two bridges chapters one and three as it deals with the subject of entrepreneurship education. Chapter three presents 10 education cases on the entrepreneurial dilemma from a broad perspective of different sectors. These cases are to be incorporated in entrepreneurship education and to contribute to the understanding of the entrepreneurial dilemma during the life cycle of the firm. -- Annotation ©2019 * (protoview.com) *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eIntroduction \u003c\/b\u003e\u003cb\u003eChapter 1: Theoretical background of entrepreneurship \u003c\/b\u003e Section 1.1 Entrepreneurship  Section 1.2 Innovation  Section 1.3 Sustainable entrepreneurship  Section 1.4 Characteristics of small businesses  Section 1.4.1 Quantitative characteristics  Section 1.4.2 Qualitative characteristics  Section 1.5 Stages in the development of small businesses (life cycle of the firm)  Section 1.5.1 Protection of the start-up firm  Section 1.5.2 Exit strategies  Section 1.6 Different types of entrepreneurs  Section 1.7 Different roles of the entrepreneur  Section 1.8 Entrepreneurial competences  Section 1.9 Entrepreneurial motivation  Section 1.10 Entrepreneurial behavior  Section 1.11 Small business finance   \u003cb\u003eChapter 2: Entrepreneurship Education \u003c\/b\u003e Section 2.1 Three approaches in entrepreneurship education  Section 2.2 Different teaching forms of entrepreneurship education  Section 2.3 Different teaching materials for entrepreneurship education  Section 2.4 The consistency between the teaching approaches in, the teaching forms of and the teaching materials  for entrepreneurship education   \u003cb\u003eChapter 3: Cases with The Entrepreneurial Dilemma in the Development of the Small Firms \u003c\/b\u003e Case  1: To protect or not to protect (that is the question)?  Case 2: From nascent entrepreneur to start-up entrepreneur: Capable or not?  Case 3: From early growth to late growth: More (financial) manager or not?  Case 4: From late maturity to decline or to closing down?  Case 5: Scientist or university spin-off?  Case 6: Official green or officious green?  Case 7: Entrepreneurship outside the western world: far away or close?  Case 8: The successor in the family business: first son or second son?  Case 9: Entrepreneurship in the DIY sector: Franchisee or not? Case 10: Sell the firm to the highest bidder or give it another swing?    \u003cb\u003eAppendices \u003c\/b\u003e Appendix A. The financial plan  Appendix B. Case: The financial plan of Pizza Pete  Appendix C. Business Model Canvas 2018  Appendix D. Lean Startup in a nutshell  Appendix E. Sustainable Entrepreneurship Balanced Scorecard","brand":"Emerald Publishing Limited","offers":[{"title":"Default Title","offer_id":48741685756247,"sku":"9781789733167","price":50.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781789733167.jpg?v=1720058425"},{"product_id":"attaining-the-2030-sustainable-development-goal-of-quality-education-9781803824789","title":"Attaining the 2030 Sustainable Development Goal","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eAttaining the 2030 Sustainable Development Goal of Quality Education\u003c\/em\u003e\u003cstrong\u003e \u003c\/strong\u003efocuses on Sustainable Development Goal number four (SDG4)\u003cstrong\u003e: \u003c\/strong\u003eQuality Education for All. Examining family businesses in Australia, USA, Austria and Algeria, each case study presents a unique perspective from their respective country, analysing how SDG4 translates into ensuring inclusive, equitable quality education, and promoting lifelong learning opportunities for all. The case studies presented generate insights and key takeaways into the role of family businesses in providing quality education for all.\u003c\/p\u003e \u003cp\u003eThe United Nations’ (UN) Sustainable Development Goals (SDGs) are 17 Goals pledged by 193 nations in 2015 which would help engender an improved, fairer, and more sustainable world – one in which ‘no one is left behind’. The SDGs are a call to action, to develop innovative solutions to the most complex, societal, and environmental global challenges. 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Founders need to make investors love them; to want them, the team and the business proposition more than they'll like any other proposition – and investors see hundreds.\u003c\/p\u003e  \u003cp\u003eThe author distils research and experience, the psychology of influence and the wisdom of greats into 150 gems of insight to give founders the edge in the fundraising contest. He shows founders exactly what they need to do to make angels favour them over all others, from before founders even begin a pitch to after the deal is closed. He takes founders right inside an angel's head, analyses the cognitive, emotional and chemical activity in successful persuasion. \u003c\/p\u003e  \u003cp\u003eIn short, he tells founders exactly what they need to know to make angels say yes.\u003c\/p\u003e  \u003cp\u003eIt's the goldmine book every founder wishes they already had at the outset of their journey.\u003c\/p\u003e","brand":"Brown Dog Books","offers":[{"title":"Default Title","offer_id":48742006260055,"sku":"9781839525377","price":13.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781839525377.jpg?v=1720059648"},{"product_id":"start-and-run-a-successful-cleaning-business-the-essential-guide-to-building-a-profitable-company-9781845282844","title":"Start and Run A Successful Cleaning Business: The","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThe cleaning industry is worth billions each year. There isplenty of money to be made, and you don't require anyspecific qualifications to get started. What you do need is arange of key skills, and a personal determination to succeed.This book will give you insider knowledge of the world of office and domestic cleaning. It will provide you with all the practical tools you need to succeed in a competitive but rewarding industry.- The basics required to set up your business and the services you can offer.- How to develop sales, and how to find - and keep - satisfied clients.- How to find good staff, train them, and deal with problems.- How to maintain the quality of your service provision as you grow.- Managing the legal, health \u0026amp; safety, and insurance requirements.- How to develop your brand and grow your company.- Book keeping, debt control and finance- How to develop further lucrative services to offer your client base.\u003cbr\u003e\u003cb\u003eContents: \u003c\/b\u003eList of Illustrations; Preface; Chapter 1. Working in the cleaning industry 2. Deciding between the various cleaning services; 3. Start up; 4. Keeping your clients happy; 5. Managing your staff; 6. Organizing your first cleaning account; 7. Ensuring quality of service; 8. Health and safety, laws and regulations; 9. Sales, marketing and advertising; 10. Managing finances; 11. Tax and national insurance; 12. Controlling debt; 13. Managing your expansion; 14. Property services; 15. Engaging subcontractors; Appendix 1 Useful Contacts; Appendix 2 The Cleaning Operators' Proficiency Certificate; Appendix 3 Equal opportunties policy; Index\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eList of Illustrations; Preface; Chapter 1. Working in the cleaning industry 2. Deciding between the various cleaning services; 3. Start up; 4. Keeping your clients happy; 5. Managing your staff; 6. Organizing your first cleaning account; 7. Ensuring quality of service; 8. Health and safety, laws and regulations; 9. Sales, marketing and advertising; 10. Managing finances; 11. Tax and national insurance; 12. Controlling debt; 13. Managing your expansion; 14. Property services; 15. Engaging subcontractors; Appendix 1 Useful Contacts; Appendix 2 The Cleaning Operators' Proficiency Certificate; Appendix 3 Equal opportunties policy; Index","brand":"Little, Brown Book Group","offers":[{"title":"Default Title","offer_id":48742127796567,"sku":"9781845282844","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781845282844.jpg?v=1720060140"},{"product_id":"setting-up-managing-your-own-coffee-bar-how-to-open-a-coffee-bar-that-actually-lasts-and-makes-money-9781845283278","title":"Setting Up \u0026 Managing Your Own Coffee Bar: How to","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis book is a distillation of their experience of the many dozens of coffee and sandwich businesses they have opened both personally and for clients. It is based on the Great Formula they have created within their own businesses and their consulting practice, which focuses on: PASSION Believe that you will produce the greatest coffee and the greatest sandwich in your area. PRODUCT Create and refine star products that give people the 'reason why' to buy. PEOPLE Attract, train and retain great staff. MARKETING Become a marketer, with examples of great marketing in action. SYSTEMS Create systems so that you don't end up doing everything yourself. MONEY Make a profit or your business won't last. With advice on location, raising finance, and devising a clear marketing plan, this entertaining but highly practical and detailed guide will enable you to open a coffee shop or sandwich bar that actually lasts and makes money. Catch up with the Coffee Boys at www.thecoffeeboys.com\u003cbr\u003e\u003cbr\u003e\u003cb\u003eContents: \u003c\/b\u003eAbout the Authors; Introduction; Part One: The Good and the Bad of the Coffee Shop Industry; Part Two: The Entrepreneur Skills Matrix; Part Three: The Great Formula!; Part Four: The Great Formula Explained; Part Four: Step-by-Step Action Plan; Coffeeboys useful contacts; Index.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e'In typical Coffee Boys fashion, they approach the management of a coffee house from a very different angle to every other trade consultant.' Boughton's Coffee House.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAbout the Authors; Introduction; Part One: The Good and the Bad of the Coffee Shop Industry; Part Two: The Entrepreneur Skills Matrix; Part Three: The Great Formula!; Part Four: The Great Formula Explained; Part Four: Step-by-Step Action Plan; Coffeeboys useful contacts; Index.","brand":"Little, Brown Book Group","offers":[{"title":"Default Title","offer_id":48742127862103,"sku":"9781845283278","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781845283278.jpg?v=1720060142"},{"product_id":"wake-up-and-smell-the-profit-52-guaranteed-ways-to-make-more-money-in-your-coffee-business-9781845283346","title":"Wake Up and Smell the Profit: 52 guaranteed ways","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eWitty, authoritative, comprehensive and fun, \u003ci\u003eWake Up and Smell the Profit \u003c\/i\u003eis the ultimate guide to making more money in your coffee business.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn this book you'll find the sharpest insights and the best ideas from two of the UK's top Coffee Business Gurus. Together 'The Coffee Boys' have 40 years' experience in how to make money in the coffee selling business. Whether you operate a single site espresso bar, a Michelin starred restaurant or chain of hotels, there is something in this book for everyone.\u003cbr\u003e\u003cbr\u003eWith 52 motivating tips and suggestions (plus an extra bonus idea for good measure), all you need to do is apply one initiative a week for a year and you could have a much more profitable and easier to manage business within twelve months.\u003cbr\u003e\u003cbr\u003eWith this book you'll be able to:\u003cbr\u003e* Make more money and work less\u003cbr\u003e* Have happier customers who spend more money\u003cbr\u003e* Win more customers without spending a fortune\u003cbr\u003e* Enjoy running your business more\u003cbr\u003e* Create customers who rave about your business and consequently generate more customers through word of mouth\u003cbr\u003e\u003cbr\u003eWhat are you waiting for?\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eContents: \u003c\/b\u003eIntroduction; 1. It's all about the money - the good news; 2. It's all about the money - the bad news; 3. It's all about the money - a little story; 4. Focus on coffee for profit; 5. Great coffee (profits) come from great training; 6. Great coffee sales come from one thing - great taste; 7. It's all about the food; 8. There are three ways and only three ways to grow your business; 9. Be brave about your prices; 10. Know your figures and have a plan - a plan that works for you!; 11. Get accountable and know your figures; 12. Know your food cost for every single item; 13. Know your labour\/wage cost and stay accountable; 14. It's your fault - get this and then get it again; 15. A coffee shop is all about people - and people need clear rules; 16. Make sure your employees understand the numbers; 17. Every pound is not equal. A pound earned is worth a lot less than a pound saved; 18. View your coffee business as if you were a customer; 19. View the business every day as if you were an employee; 20. Break the whole selling process down and make it better; 21. Keep your toilets spotless; 22. Treat lunch like a restaurant; 23. Create food stories about your star products and sell, sell, sell; 24. Get crafty with your menu and signage; 25. Watch your language; 26. Say hello; 27. Don't point and watch your body language; 28. Nod your head when asking a customer if they would like something; 29. Thank them; 30. The Granny Rule; 31 Keep the kids occupied; 32. Sell more coffee with cake and more cake with coffee Up selling and cross selling; 33. Sell more cold drinks; 34. Get your customer flow right; 35. Make it easy for the customer to buy; 36. Work out your lifetime customer value; 37. Consider the sizes - carefully; 38. Make it accessible and open. Make it all look great; 39 Use your sign wisely. Spend money and make yourshop look obvious; 40. Get creative with signage; 41. Avoid A\"sour faced hagsA\"; 42. Make the customers feel you care; 43. Use the list -cheapest marketing you'll ever do; 44. Create a catering side to your business; 45. Post the utility bills; 46. Incentives for saving money and making money; 47. Get creative with your marketing and steal ideas from other industries; 48. Create a A\"bibleA\"; 49. Beware staff attitudes towards business ownership; 50. Make a big deal of the big days; 51. Think wisely before you open your second shop; 52. Give a bit extra; 53. Work A\"onA\" the business not A\"inA\"it; And finally; Thanks; More from The Coffee Boys.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e'A quite brilliant new book on cafe operation.' Coffee House Magazine'...a quite exceptional new book from Ireland's Coffee Boys,...in it they bring together their favourite stories and wake-up calls, from what has sometimes been hard-won experience...the most meaningful work on coffee retailing since Sahar Hashemi wrote about how she founded Coffee Republic.' Caterer and Hotelkeeper Magazine  'This gem of a book contains 52 motivating tips and suggestions relevant to any catering establishment that wants to be sucessful. A must have publication.' Essentially Catering\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction; 1. It's all about the money - the good news; 2. It's all about the money - the bad news; 3. It's all about the money - a little story; 4. Focus on coffee for profit; 5. Great coffee (profits) come from great training; 6. Great coffee sales come from one thing - great taste; 7. It's all about the food; 8. There are three ways and only three ways to grow your business; 9. Be brave about your prices; 10. Know your figures and have a plan - a plan that works for you!; 11. Get accountable and know your figures; 12. Know your food cost for every single item; 13. Know your labour\/wage cost and stay accountable; 14. It's your fault - get this and then get it again; 15. A coffee shop is all about people - and people need clear rules; 16. Make sure your employees understand the numbers; 17. Every pound is not equal. A pound earned is worth a lot less than a pound saved; 18. View your coffee business as if you were a customer; 19. View the business every day as if you were an employee; 20. Break the whole selling process down and make it better; 21. Keep your toilets spotless; 22. Treat lunch like a restaurant; 23. Create food stories about your star products and sell, sell, sell; 24. Get crafty with your menu and signage; 25. Watch your language; 26. Say hello; 27. Don't point and watch your body language; 28. Nod your head when asking a customer if they would like something; 29. Thank them; 30. The Granny Rule; 31 Keep the kids occupied; 32. Sell more coffee with cake and more cake with coffee Up selling and cross selling; 33. Sell more cold drinks; 34. Get your customer flow right; 35. Make it easy for the customer to buy; 36. Work out your lifetime customer value; 37. Consider the sizes - carefully; 38. Make it accessible and open. Make it all look great; 39 Use your sign wisely. Spend money and make yourshop look obvious; 40. Get creative with signage; 41. Avoid A\"sour faced hagsA\"; 42. Make the customers feel you care; 43. Use the list -cheapest marketing you'll ever do; 44. Create a catering side to your business; 45. Post the utility bills; 46. Incentives for saving money and making money; 47. Get creative with your marketing and steal ideas from other industries; 48. Create a A\"bibleA\"; 49. Beware staff attitudes towards business ownership; 50. Make a big deal of the big days; 51. Think wisely before you open your second shop; 52. Give a bit extra; 53. Work A\"onA\" the business not A\"inA\"it; And finally; Thanks; More from The Coffee Boys.","brand":"Little, Brown Book Group","offers":[{"title":"Default Title","offer_id":48742127993175,"sku":"9781845283346","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781845283346.jpg?v=1720060142"},{"product_id":"the-start-up-of-you-adapt-take-risks-grow-your-network-and-transform-your-life-9781847940803","title":"The Start-up of You: Adapt, Take Risks, Grow Your","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eThe \u003ci\u003eNew York Times \u003c\/i\u003eNo. 1 bestseller that can transform your life and career - now in a revised and updated edition.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e____________________________________________________\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'I think that the startup approach to life is necessary. This book distills the key techniques needed to succeed.' Jack Dorsay, co-founder of Twitter\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eCo-founder and chairman of LinkedIn, Reid Hoffman, and author Ben Casnocha offer a revolutionary method to accelerate your life and career. The secret is to think like an entrepreneur - to run the 'start-up of you'.\u003cbr\u003e\u003cbr\u003eEntrepreneurs are nimble. They invest in themselves. They build their networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. \u003ci\u003eThese are the very same skills we all need to get ahead.\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eHoffman and Casnocha show how you can create opportunities where others see dead-ends, and when to take proactive risks where others may seek safety. They reveal how to maintain a competitive advantage so you can stand-out from others. They explain how you can build your network. Above all, they share the insights and strategies you need to succeed in the most important venture of all - your own life.\u003cbr\u003e___________________________________________________________\u003cbr\u003e\u003cb\u003e'Everyone, women and men alike, needs to think big to succeed. This is a practical book that shows you how to take control and build a career that will enable you to have real impact.' Sheryl Sandberg, author of \u003ci\u003eLean In\u003c\/i\u003e and former COO of Facebook\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eEveryone, women and men alike, needs to think big to succeed. \u003cb\u003eThis is a practical book that shows you how to take control and build a career that will enable you to have real impact.\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eThe Startup of You\u003c\/i\u003e describes how to take the Silicon Valley approach to building a life: start with an idea, and work over your entire career to turn it something remarkable. In the world today, \u003cb\u003eI think that the startup approach to life is necessary. This book distills the key techniques needed to succeed.\u003c\/b\u003e\u003cbr\u003eBeing an entrepreneur isn't really about starting a business.  It's a way of looking at the world: seeing opportunity where others see obstacles, taking risks when others take refuge. \u003cb\u003eWhatever career you're in­ or want to be in ­\u003ci\u003eThe Start-Up of You\u003c\/i\u003e holds lessons for success.\u003c\/b\u003e\u003cbr\u003eSilicon Valley revolutionizes entire industries through the way we work. It is now time to export our playbook to the rest of the world. \u003ci\u003eThe Startup of You \u003c\/i\u003eis that key playbook: \u003cb\u003eit will help you revolutionize yourself and achieve your own career breakout.\u003c\/b\u003e\u003cbr\u003e[An] extremely interesting and informative read * Bookbag.co.uk *\u003cbr\u003eA \u003cb\u003esurprisingly wise book\u003c\/b\u003e about how you can use the strategies of an entrepreneur to enhance your pedestrian career. * The Times *\u003cbr\u003eForging a fulfilling career is one of the most important--and often, most difficult--challenges in building a happy life. \u003cb\u003e\u003ci\u003eThe Start-Up of You\u003c\/i\u003e is crammed with insights and strategies to help each of us create the work life we want.\u003c\/b\u003e * The Happiness Project *\u003cbr\u003eRather than containing the usual tranch of aphorisms and advice on how to create lists of things you want to achieve,\u003ci\u003e The Start-up Of You\u003c\/i\u003e suggests arranging your career like a business . . . \u003cb\u003eWe challenge you not to be inspired.\u003c\/b\u003e * PA Life *\u003cbr\u003e\u003cb\u003eA profound book about self-determination and self-realization.\u003c\/b\u003e By capturing and universalizing the wisdom of successful start-up businesses, the authors provide \u003cb\u003ean exciting blueprint for building a fulfilling career.\u003c\/b\u003e \u003cb\u003eInvaluable for any person who wants to be a successful entrepreneur ­not in a particular company ­ but in the most important enterprise of all: one's own life.\u003c\/b\u003e\u003cbr\u003eThe most compelling parts of this book are the ones that look at the importance of developing and exploiting professional networks. As well as explaining network intelligence, or why your contacts’ contact may be the best source of leads about potential jobs, the book also gives numerous tips - including ones gleaned from the world of online dating - about how best to broker effective relationships * Economist *\u003cbr\u003eIt is the optimism of Silicon Valley that infuses this book: there is still hope for those striving to break into the charmed circle * Financial Times *\u003cbr\u003eThe Internet has fundamentally changed the architecture of business and society. \u003cb\u003eThis terrific book shows you how to live, learn, and thrive in a networked world.\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eIn times of change and uncertainty...adaptability creates stability.  \u003c\/i\u003eIt is insights like this that make \u003ci\u003eThe Startup of You\u003c\/i\u003e such \u003cb\u003ea compelling new way to approach your life\u003c\/b\u003e.  \u003cb\u003eHoffman and Casnocha have distilled the essence of entrepreneurship into a potion for personal success\u003c\/b\u003e, regardless of your career plans.\u003cbr\u003eThe same extraordinary vision and timing that enabled Reid to found LinkedIn is once again on display with his book \u003ci\u003eThe Start-up of You\u003c\/i\u003e.  \u003cb\u003eHis central thesis, that every individual can benefit from acting as the entrepreneur of their own life and career, has never been more important than it is in today's increasingly globalized, competitive, and networked world.\u003c\/b\u003e\u003cbr\u003eA fascinating insight to the workings of Silicon Valley and the characters therein and how they interact with each other * RecruitmentViews.com *\u003cbr\u003eThere is much helpful advice but the main themes are to make sure your network is as strong as it can be so that it helps you to also make sure you are in a place that has opportunities for you * Citywealth Magazine *","brand":"Cornerstone","offers":[{"title":"Default Title","offer_id":48742229573975,"sku":"9781847940803","price":10.44,"currency_code":"GBP","in_stock":true}]},{"product_id":"unsafe-thinking-how-to-be-creative-and-bold-when-you-need-it-most-9781847942111","title":"Unsafe Thinking: How to be Creative and Bold When","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e_____________\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e‘An array of fresh insights on creativity, motivation and staying in \u003c\/b\u003e\u003cb\u003e“\u003c\/b\u003e\u003cb\u003eflow\u003c\/b\u003e\u003cb\u003e” Daniel H. Pink, author of \u003ci\u003eDrive\u003c\/i\u003e and \u003ci\u003eTo Sell Is Human\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e_____________\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eUnsafe Thinking\u003c\/i\u003e, creativity guru Jonah Sachs demonstrates that the most remarkable and trailblazing individuals – from the Google programmer who disobeyed his managers in order to revolutionise the world’s email systems, to the mayor who employed mime artists to transform his city's traffic problem – are those who dramatically reject the lure of what they know. He draws on cutting-edge psychology and neuroscience to uncover the specific mental habits that account for the success of those who break the mould. And he reveals how, by embracing a handful of simple brain-hacks and cognitive tools, we can all harness the power of the unsafe thinkers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBy revealing the secrets of those who reject our society’s outmoded approach to work, \u003ci\u003eUnsafe Thinking \u003c\/i\u003epromises to unleash the hidden power of creativity in all of us.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e_____________\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e‘An enchanting book about how to question the conventional, challenge the status quo, and unlock the creative solutions right under your nose.’ Adam Grant, author of \u003ci\u003eOriginals\u003c\/i\u003e\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e‘Fascinating . . . Sachs has practical tools for success.’ \u003ci\u003eForbes\u003c\/i\u003e\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e‘\u003c\/b\u003e\u003cb\u003eA must-read for anyone facing a changing world.\u003c\/b\u003e\u003cb\u003e’\u003c\/b\u003e\u003cb\u003e Jonah Berger, author of \u003ci\u003eContagious\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eUnsafe Thinking\u003c\/i\u003e delivers \u003cb\u003ean array of fresh insights\u003c\/b\u003e on creativity, motivation and staying in “flow”. -- Daniel H. Pink, author of DRIVE\u003cbr\u003eIn his \u003cb\u003efascinating new book \u003c\/b\u003e\u003ci\u003eUnsafe Thinking, \u003c\/i\u003ethe journalist and expert on story telling and creativity, Jonah Sachs, talks about how companies can be so focused on the consensus and the tried and tested that they lose sight of a great opportunity . . . Sachs has \u003cb\u003epractical tips for success\u003c\/b\u003e. * Forbes *\u003cbr\u003eArgues that now is not the time to play it safe. -- What CEOs Are Reading * Management Today *\u003cbr\u003eChallenging received wisdom is clearly not easy, especially when that involves standing up to your superiors, or looking stupid in front of your peers. But the greatest benefits of courage are, Sachs argues, to be found in challenging yourself. -- Management Today\u003cbr\u003e\u003cb\u003eAn enchanting book\u003c\/b\u003e about how to question the conventional, challenge the status quo, and unlock the creative solutions right under your nose. -- Adam Grant, author of ORIGINALS\u003cbr\u003e\u003cb\u003ePractical and truly entertaining \u003c\/b\u003e. . . A must-read for anyone facing a changing world. -- Jonah Berger, author of CONTAGIOUS\u003cbr\u003e\u003ci\u003eUnsafe Thinking \u003c\/i\u003eexplores the alternative to the tried and tested solution . . . Unsafe thinking, Sachs suggests, is not only the way to success at work, it is the route to “a more fulfilled, exciting, and joyful life”. -- Books of the Month * Financial Times *\u003cbr\u003eA blazingly original book . . . \u003cb\u003eDestined to become a classic.\u003c\/b\u003e -- Mary Karr, author of THE LIARS’ CLUB\u003cbr\u003eSince none of us can see the next business breakthrough, we can only emulate the people who have brought real innovation to market, and challenge the team around us to think counter-intuitively, in hopes of changing habits. \u003cb\u003eI found some real insights along these lines in a new book, \u003ci\u003eUnsafe Thinking,\u003c\/i\u003e by Jonah Sachs, who is one of the influential social innovators I know.\u003c\/b\u003e He outlines a set of straightforward practices that both he and I believe we can all use to create counter-intuitive breakthroughs ourselves. We don't need to wait for lightning to strike, if we proactively improve our ability to accept more seemingly outlandish solutions and ideas. * Inc. *\u003cbr\u003e\u003cb\u003eWritten with considerable panache.\u003c\/b\u003e * People Management *","brand":"Cornerstone","offers":[{"title":"Default Title","offer_id":48742229836119,"sku":"9781847942111","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781847942111.jpg?v=1720060554"}],"url":"https:\/\/bookcurl.com\/collections\/small-businesses-and-self-employment.oembed?page=25","provider":"Book Curl","version":"1.0","type":"link"}